CHRISTMAS

ADVERTS

Alice Rosato
Why did Christmas adverts become
such a big deal?
- Every year the UK waits in anticipation for what John Lewis and the like will produce

- “There’s a lot of history with Britain’s relationship with Christmas and TV. People gravitate to the TV
at Christmas because they remember doing so when they were young” – Scott Bryan

- John Lewis currently holds the gold standard for the Christmas TV advert – “always going against
convention, it never does the same thing twice”

- Signals the arrival for Christmas for many

- “The run-up to Christmas became the UK’s super bowl” – Maisie McCabe

- Create a sense of unity in the country as they share the experience of watching the advert