Successful Branding

Strategies:
SALES PROMOTION,
MERCHANDISING, AND
PUBLIC RELATIONS IN
ACTION
 CONTENTS
01 02 03 04
Coca-Cola Apple Nike McDonald's

05 06
Amazon Red Bull
INTRODUCTION
Successful companies employ a combination of sales
promotion, merchandising, and public relations to effectively
market their products and build strong brand identities.
Examples such as Coca-Cola, Apple, Nike, McDonald's,
Amazon, and Red Bull showcase how these strategies
contribute to their success. By leveraging sales promotion to
incentivize purchases, creating visually appealing
merchandising displays, and engaging in public relations
activities, these companies stand out in the market and
maintain positive relationships with their target audience.
 COCA-COLA
• Sales Promotion: Coca-Cola often runs
promotions such as buy-one-get-one-free deals or
contests that encourage customers to purchase
their products.
• Merchandising: Coca-Cola displays its products
prominently in stores, using eye-catching signage
and attractive packaging to increase visibility and
appeal.
• Public Relations: Coca-Cola engages in various
public relations activities, such as sponsoring
events and supporting charitable causes, to build a
positive brand image.
 APPLE
• Sales Promotion: Apple occasionally offers
promotional deals like discounted pricing or free
accessories when customers purchase their devices.
• Merchandising: Apple's retail stores are well-known
for their sleek and minimalist design that showcases
their products effectively, while their online store
provides detailed product descriptions and visuals.
• Public Relations: Apple invests in public relations
through product launches, press events, and media
relations to generate buzz and build excitement around
their brand.
 NIKE
• Sales Promotion: Nike frequently runs sales and discounts,
offers limited edition products, and runs loyalty programs to
incentivize customers to make a purchase.
• Merchandising: Nike uses visually appealing displays in their
stores and collaborates with athletes and influencers to create
compelling product showcases.
• Public Relations: Nike's extensive sponsorship of sports
teams and athletes, along with social campaigns advocating
for inclusivity and social justice, help build a strong brand
identity and positive public perception.
 McDonald's
• Sales Promotion: McDonald's consistently runs
promotions like meal deals, limited-time offers,
and happy hour discounts to drive sales and
attract customers.
• Merchandising: McDonald's uses eye-catching
signage, menu boards, and packaging to create a
visually appealing and consistent brand
experience across their restaurants.
• Public Relations: McDonald's engages in public
relations by sponsoring events, supporting
community initiatives, and promoting their
sustainability efforts to maintain a positive
public image.
 AMAZON

• Sales Promotion: Amazon offers various sales

promotions, including flash sales, discounts, and
limited-time deals, particularly during events like
Black Friday and Prime Day.
• Merchandising: Amazon's website features
personalized product recommendations, customer
reviews, and clear product descriptions to help
customers make purchasing decisions.
• Public Relations: Amazon engages in public relations
through press releases, media interviews, and corporate
social responsibility initiatives, such as environmental
sustainability and philanthropic efforts.
 RED BULL
• Sales Promotion: Red Bull often runs promotions and
giveaways to encourage customers to try their energy
drinks, such as offering free samples at events or
including promotional items with purchases.
• Merchandising: Red Bull strategically places their
products at point-of-sale locations, sponsors extreme
sports events to enhance brand visibility, and uses
distinctive branding and packaging.
• Public Relations: Red Bull sponsors extreme sports
athletes and events, supports music and arts festivals,
and uses social media to promote their brand and
connect with their target audience.
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