Event Management: Principles and Methods

BA (JMC ) V Semester
 OBJECTIVES OF THE COURSE
On completion of this course, the student should be able to:
1 2
• Define event and Event • Describe organisational
Management structure and
functionaries of an event
management company
3
• Explain the process of
organizing an event and
utilize knowledge gained
to assess and evaluate an
event
 Unit I: [Event and Event Management] L: 12

3. Event
2. Event as a
1. Event: Definition Management: 4. 5C’s of Event
Communication and
and Types Definition and Management
Marketing tool
Elements
 Unit II: [Event Management Organisation] L: 12

1. Organisational Structure of an
Event Management company

2. Event Management Personnel:

Role and Responsibility

3. Account Planners and Liaisoning

4. Business Operations and

Accounting
 Unit III: [Event Management Process] L: 12

1. Event 2. Event
3. Event
Proposal Budget,
Promotion: 4. Risk
Planning: Covering Cost
Tools and Management
Licenses, and Methods
Media and Insurance
Permissions of Revenue
Coordination
and Legalities Generation
 Unit IV: [Evaluation, Assessment & Trends]L: 12

1.Evaluation
and Impact
2.Monitoring 3.Emerging 4. Careers in
Assessment:
and Controlling Trends in Event Event
Concept,
the Event Management Management
Techniques and
Application
Teaching Methodologies

Chalk & Board

Presentations
Drills
Organising an Event
 BASIC DEFINITION OF EVENT

An event is a live
multimedia package Occurrence happening at
carried out with a pre- a determinable time and
In simple words an event conceived concept According to Marketing place with
can be explained as a customised or modified Guru Philip Kotler, “ the participation of
community get-together to achieve the clients event is an occurrence human agents . It may be
for the purpose of objective of reaching out designed to a part of a chain of
celebration, education, and suitably influencing communicate particular occurrences as an effect
promotion, relaxation or the target audience by message to target of a preceding
reunion. providing a complete audience. occurrence and as the
sensual experience and cause of a succeeding
venue for two way occurrence.
interaction.
Purpose Of Events

Before planning an event, one should

be aware of the objective of the event:
Why are you holding it?
What are your goals and intentions?

Be clear about your objective. It should

be significant, such as launching a
major product, say a new car.

Your objectives will affect how you

plan and set up your event.

Don’t use an event as an excuse to

cover up internal strategies.
 Types Of Events

ON THE BASIS OF NATURE: ON THE BASIS OF SIZE:

 Entertainment Events  Mega Events
 Social/Lifestyle Events  Major Events
 Corporate Events  Regional Events
 Sports Events  Minor Events
Religious Event
Educational Events
Political Event
Charitable/Fund Raising
Events
Need For Events

Target Audience Defined

Narrowcasting The Message So It Doesn't Get Clutter

Lingers For A Longer Term

People Feel A Part Of It

Feedback

Line Coverage
 Growing Importance Of Events

A Three-dimensional Media

Examine

Compare

Demonstration
 Event As A Communication Tool

Educate
Linkage
Feedback
To Express
Notion
Dissemination of
Information
 Event as a Marketing Tool
 Building Brand Image
 Helping In Rejuvenating Brands During The Different Stages Of Product Life Cycle
 Repositioning The Brand/Product
 Helping In Avoidance Of Clutter
 Enabling Interactive Mode Of Communication
 Increasing Customer Traffic
 Event Management

Management of an event
Event management The whole idea is compasses all the activities
including PLANNING,
is about that whatever be the ORGANISING, STAFFING
professionally situation, if the and EVALUATION.
organizing an event occasion demands It includes all operational
whereby the organization and tasks such as venue
selection, stage design,
organizer uses his management of arranging the infrastructure,
knowledge/expertise events, event facilities required, etc
in creating value for management comes networking with other
activities such as PR ,
parties involved. into the picture. ticketing, sales for desired
result.
 Key Elements Of Event Management

1 5
SPONSOR VENUE

2 6
LOGISTICS TARGET AUDIENCE

3 7
EVENT INFRASTUCTURING MEDIA

ORGANISER
 Conceptualization & Planning – 5C’s

1. Conceptualisation-
The stage of concept making, generating ideas, notions
etc

2. Coordination
The second step is coordination, which involves 3. Control
organizing the logistics of the event such as It entails managing and directing the event as
booking a venue, arranging catering and a whole. To understand the roles and
transportation, and hiring staff. responsibilities of everyone involved,
including staff, vendors, and volunteers, and
to have a contingency plan in place in case of
unforeseen circumstances.

5. Closeout
4. Culmination The final stage of event management is known
it’s important to communicate with suppliers, as closeout, and it involves a variety of
vendors, and staff, monitor timelines and security, activities following the event. These activities
and make sure everything is set up on time. include data analysis, collecting feedback from
attendees and stakeholders, and assessing the
event’s overall success.
Event: Press Conference of a Movie
Event: Wedding
Event: Seminar
 Characteristics Of Event

Unique &
Expensive

Personal
Fixed
Contact &
Timescale
Information

Perish
Labour
ability of
Intensive
Events