Kushal Karigar

Connecting Talent and Manufacturers

Textile & Apparel Industry in India: Labour-Intensive

India is one of the world leaders in textiles.

Indian Textile & Apparel Industry, a labour-intensive market 56% of the T&A industry in India is Apparel.

One of the oldest industries in the Indian economy But there lies a deep-rooted problem in this several
decades-old industry.
45 mn people directly employed – ranking 2nd only to agriculture in terms of
employment Inability of apparel manufacturers to
100 mn people in supporting sectors effectively hire skilled labourers for
their requirements.
21% of the country’s overall employment

60-70% of the total manpower being women

(TOI, ClearIAS)

A dire need to solve this

On top of which, there’s seasonal attrition and migration of labourers in the apparel industry due to
age-old problem for
fluctuating seasonal production requirement, agricultural prospects, and festive breaks taken by migrant labourers.
both stakeholders.
Textile & Apparel Industry in India: A Parallel Reality

However,
In the heart of our industry lies a pressing concern, it's a socio-economic challenge that resonates with all of us – a challenge that even
governments are invested in addressing. This isn't just about finances; it's about lives & livelihoods of labourers of this
industry, and the very fabric of our society.
Current Situation of labourers & Manufacturers in the Apparel Industry

The Problem

Fragmented Labourer Market X No Organized Way for Manufacturers to Access Skilled Labourers, leading to
unreliable hiring practices

Hiring through unorganized labourer contractors Hiring through notice board advertisements on factory Hiring through referrals by existing
gates labourers
- lack of skilled workers
- low visibility - not scalable
- unethical behavior by contractors
- attracts unskilled labourers and often very late - pushing friends/family
- constant labourer switching between manufacturing
units based on pay rates - not scalable

Imagine the dejection felt by

Imagine the collective frustration of manufacturers who strive for efficiency.
labourers who dare to dream of
better prospects.

Causes manufacturer’s Inability of hiring the right skilled labourer at the right time
Current Situation of labourers & Manufacturers in the Apparel Industry

Let’s break this problem further.

What the labourer has to face: What the manufacturer has to face:

Limited & Scattered Job Opportunities Lack of Database of labourers: lack of wide reach to the labourer

Absence of Job Security Lack of labourer Verification: cannot determine a labourer’s professional
identity of being an apparel worker
Ineffecient Job Search Process
Lack of labourer Certification: cannot determine a labourer’s exact
No Proof of Experience & Skill skillset and experience

Missed Production Timelines & Opportunities: due to labourer

incompatibility, frequent job switching, delay in recruitment, etc.

Local Reach: the current hiring practices support limited and local
resources of hiring

Physical Trial/Assessment of Labourer’s Skill: time consuming

Current Situation of labourers & Manufacturers in the Apparel Industry

Moreover, Contractors or Labourer Brokers manipulate the employment landscape through their unorganized
network of labourers, driven by self-interest and exploitation of the labourer force.

Sufferings of the Labourer Sufferings of the Manufacturer

Contractors exert labourer’s employment by frequent job changes Contractors recruit labourers without regard to their suitability for
and sometimes imposing pay cuts the apparel job

Avoid social compliance with the government labourer pay schemes Frequent job switching leaves manufacturers distressed
(PF, PSI, Gratuity) through their mischievous tactics

causing huge losses to the manufacturer

Current Situation of labourers & Manufacturers in the Apparel Industry

Labourerers in this industry are undergoing constant Manufacturers of this industry are suffering no less as
emotional strain as they are compelled to switch jobs for stability, they must repeatedly hire, train, and invest in labourerers, only to see
manipulated by influential contractors who leave them with no agency them taken away by contractors.
to remain in a manufacturing unit, even against their own wishes.
Introducing Us and the Solution

Introducing Kushal Karigar, a transformative digital platform connecting

skilled workers seeking meaningful employment opportunities in the
apparel industry and apparel manufacturers demanding a skilled workforce
for their production needs – on a single, user-friendly platform.

Complete Digitization of the Recruitment Process

Organized & Scalable Hiring from any part of the country

No intervention of contractors

Platform available in Hindi, English, Hinglish, and Regional Languages

“Our goal goes beyond financial gain; it's a matter of responsibility.”

No active direct competitors working in/for the apparel industry.

The Solution

Kushal Karigar for Labourers

Offering a Digital Job Portal with a pool of

Job Opportunities, better Job Security, &
efficient Job Search

Kushal Karigar for Manufacturers

Advanced Matching Algorithm for effective Digital Verification of Labourers’ Skills Digital Certification of Labourers’ Skills
hiring of labourers by the manufacturers – through documents or proof of work as an based on offline task completion and training
right talent for the right job apparel worker programs to determine exact skillset
Our Goal

At Kushal Karigar,

Labourerers regain agency over their careers, no longer at the mercy of contractors, but empowered to choose opportunities that truly
align with their skills and aspirations.

Manufacturers are empowered to break free from the endless cycle of effortful hiring with unforeseeable future, find solace in a
steady workforce and renewed peace of mind.
Kushal Karigar: Phase 2

1. Manpower Supply by Kushal Karigar to the manufacturers 3. Skill Development Courses for Labourers
as per their planned requirement
- continuously upskill and increase scope of work for existing
- Manufacturers can choose to pay on salary-basis, man days, or labourers
piece-rate
- enables training of freshers, thus, an increased workforce
- Regularity of Job for the labourer within the Kushal Karigar
ecosystem due to high and organized demand

- Assured & Timely Payments to the labourers by Kushal

Karigar

2. Comprehensive HRMS Solution for the Manufacturer: 4. Financial Benefits for Kushal Karigar Labourers: Offer
manage seamless recruiting, attendance, salary management, etc – credit facility, personal loan, commodity loan, pf, psi,
enables social compliance of the manufacturer gratuity, etc. along with other financial benefits like advance
salary
Current Traction

Currently, we have launched our MVP for the general audience on 17th July 2023 with latest upgradations.
Current Traction

Labourer Website Registrations & Manufacturers Onboarded in a span of 1.5 months (Pilot Test between Jul
– Aug).

Month No. of Manufacturers Onboarded

Aug 7

Jul 7

Total 14
68.1% Registration through Offline Campaign –
Physical Marketing Drive in labourer-focused
residential and industrial areas

31.9% Registration through Online Campaign –

Facebook Ads
Leadership Profile

Through their three-year-old established and profitable company eFashTech, our founders have built a range of software
solutions catering to professionals in the apparel and fashion industry,

Anupam Kumar Srikant Snehi Prabhjatan Singh Padam

Co-founder & CEO Co-founder & COO Co-founder & CBO

Master’s in Fashion Technology from Master’s in Fashion Management from Bachelor’s in Fashion Technology from
NIFT NIFT NIFT

Manufacturing Excellence Operation Management Digitisation in Manufacturing

Digitisation in Manufacturing Operation Excellence Developing Tech Products
Social Compliance SOP Excellence Digital Solutions
Tech Innovations Innovation Strategist Business Development

Worked with various apparel

manufacturers
Founders’ Take

“Our own experience combined with the multitude of discussion we had with our colleagues and some industry leaders,
including CEOs, Production Managers, and HR Managers of leading companies offered us with the deep insight into the
gaps of the industry.”

Founders

Kushal Karigar
Market Overview & the Opportunity

India’s Apparel Industry accounted for USD 96.47 Bn revenue in 2023.

The market is expected to show a volume growth of 3.8% in 2024, and reach 38.93 Bn pieces by 2027.

While, India’s apparel manufacturing is highly fragmented & dominated by the unorganized sector.

India is among the top manufacturers of apparel in the world.

Market Overview & the Opportunity

Invest India, GOI’s Insights:

Textile Industry in India was valued at USD 172.3 Bn in 2022 to reach USD 250 Bn by 2030.
Currently, it contributes 2% to the country’s GDP, 7% of industry output in value terms.
India stands as the 3rd largest exporter of Textiles & Apparel in the world with a massive raw material and manufacturing base.

“India becomes the most suited region for exports as foreign countries from the European & American continent decide to switch their exports
from China to India, post-COVID.”
Market Overview & the Opportunity

Our eventual goal is to organize hiring across India’s textile industry as a whole.

Total Addressable Market:

India’s Textiles & Apparel Industry, 2022
TAM
USD 172.3 Bn

Serviceable Addressable Market:

SAM India’s Apparel Industry, 2023
USD 96.4 Bn

Serviceable Obtainable Market:

10% of SAM
SOM
USD 9.6 Bn
Market Overview & the Opportunity

Industry Growth Drivers as per Invest India, GOI

- Presence of a good infrastructure and continuous investment by the Govt.

- Increased focus on technical textiles

- Abundance of raw material and availability of skilled manpower

- Presence of entire value chains with large and growing domestic market

- Competitive manufacturing costs and organized retail landscape & e-Commerce

- Rising per capita income, higher disposable incomes and preferences for brands

- Under the Atmanirbhar Bharat package, the Production-Linked Incentive (PLI) Scheme in Man-made Fiber and Technical Textiles has a
cash expenditure of INR 10,683 Cr
Market Overview & the Opportunity

GOI’s initiatives promoting the growth of the textile and apparel sector in India
Amended Technology Upgradation Fund Scheme (ATUFS, 2015), to modernize the textile industry’s technology

The Scheme for Integrated Textile Parks (SITP) aims to help small and medium-sized textile business owners cluster investments in textile parks by providing
financial support for the parks’ top-notch infrastructure.

The SAMARTH (Scheme for Capacity Building in the Textile Sector)

The North East Region Textile Promotion Scheme (NERTPS) supporting all areas of the textile industry with infrastructure, capacity building, and marketing
assistance.

Power-Tex India for innovative power-loom textile research and development, new markets, branding, subsidies, and worker welfare programs.

The Silk Samagra Scheme for lessening the nation’s reliance on imported silk

ICARE Jute, to help jute growers overcome their challenges

The National Technical Textile Mission, to enhance domestic technical textile consumption while establishing the nation as a global leader in the field.

PM Mega Integrated Textile Region and Apparel (PM MITRA) Parks, to integrate the entire textile value chain from spinning, weaving, processing/dyeing,
printing to garment manufacturing at one location.
Market Overview & the Opportunity

Sustainability Impact: Environmental, social and governance (ESG) is a framework used to assess an organization's business practices and
performance on various sustainability and ethical issues.

Kushal Karigar’s Services will help the manufacturer to ensure

the social criteria of ESG is met under the right This will help manufacturing units in clearing the social
circumstances for the labourer & manufacturer. compliance audits..
Revenue Model

Models That Make Us Money

Info to be added post-financial finalization.

Financial Summary

Our 5 Year Projections

Info to be added post financial finalization.

Figures in INR Crores

Particulars Y1 Y2 Y3 Y4 Y5
EBITDA%
PAT%
Ask & Usage

How We’ll Use USD 2-3 Mn to Our Advantage

Distribution of Funds

Detailed Info to be added post-financial finalization.

Future Roadmap

Getting Better with Every Year

2023-24 2024-25 2025-26

Expansion in NCR Region: 100
Manufacturing Units
Platform Development and Refinement
Launch of Digital Verification, Digital
Certification, Advanced Matching
Algorithm, & real-time tracking of workers
Open 6 Relationship Centers in areas with a
concentrated labourer population for
physical walk-in by the labourer in case of
queries, verification & certification, and end-to-
end support
Regional Expansion – clusters like Ludhiana,
Jaipur & Tripur, Bangalore, Chennai, Mumbai,
Kolkata
Initiate Phase 2 Activities except Financial Services
Technology Enhancement
User Acquisition and Engagement
Exercise Collaboureration with Govt labourer
Schemes, Skill Development & labourerBenefits
Programs
Global Expansion
Launch Financial Services
Data Insights & Analytics to generate insights
regarding strategic partnerships, user behaviour
understanding and platform improvement
Continuous Innovation
Strategic B2B Partnerships for additional
benefits to labourer like discounts
Join us in our mission of becoming India’s biggest job portal and manpower solution for the country’s apparel and textile
industry.

Thank you.

Welcome Onboard!

Reach us at:
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