GROUP NO: - 17

TOPIC: - BRAND EQUITY OF GODREJ CONSUMER PRODUCTS

NAME:-
SHIVANI MAHESHWARI (22GSOB2010515)
SHIVANI MISHRA (22GSOB2010141)
SHIVANI (22GSOB2010865)
SHIVAM SHUKLA (22GSOB2010478)
SHIVAM SHARMA (22GSOB2010641)
SHIVENDRA PRATAP SINGH (22GSOB2010461)
INTRODUCTION

Godrej Group is a prominent Indian conglomerate with a rich history dating back to 1897. Over the years,
Godrej has diversified into various industries, including consumer products. Brand equity refers to the
value and strength that a brand adds to a product or service.

In the case of Godrej Consumer Products, the brand equity is built on a legacy of trust, innovation, and
quality. With a rich history spanning over a century, Godrej has established itself as a reliable and
customer-centric brand.The brand equity of Godrej Consumer Products is reflected in the consumer's
perception of the brand, encompassing factors such as trustworthiness, product quality, and positive
associations.

The company's commitment to sustainability and social responsibility further enhances its brand equity,
creating a favorable image in the minds of consumers.Godrej's diverse range of consumer products,
including home care, personal care, and hygiene products, has contributed to a strong and recognizable
brand presence. Through effective marketing strategies, consistent product quality, and a focus on
customer satisfaction, Godrej has built enduring brand equity in the competitive consumer goods market.
Products list of Godrej Consumer Products:-

Godrej Consumer Products offers a diverse range of products across various categories. Here's a general list to
give you an overview:
1.Home Care:
Good Knight
Mosquito Repellents
Hit Insecticides
Aer Air Fresheners
Ezee Liquid Detergent

2.Personal Care:
Cinthol Soaps and Shower Gels
Godrej No. 1 Soaps
Protekt Handwash and Hand Sanitizer
Soft & Gentle Skin Care Products

3.Hair Care:
Godrej Expert Hair Color
BBlunt Hair Care Products

4.Health and Wellness:

Nupur Henna
Renew Hair Color
Objectives :-

The objectives of building and maintaining brand equity for Godrej Consumer Products can be summarized as
follows:

Brand Recognition: To ensure that the brand name "Godrej Consumer Products" is widely recognized and associated
with quality and trust in the consumer goods industry.

Brand Loyalty: To foster and maintain a loyal customer base that consistently chooses Godrej products over
competitors, creating repeat business and long-term customer relationships.

Brand Differentiation: To differentiate Godrej Consumer Products from competitors by highlighting unique features,
benefits, and values that set the brand apart.

Brand Association: To establish positive associations with the brand by conveying messages of reliability, innovation,
sustainability, and customer satisfaction.

Brand Expansion: To extend the brand's reach into new markets and product categories, ensuring that it continues to
grow and adapt to changing consumer preferences.
Company Background
Godrej Group is a prominent Indian conglomerate with a diverse portfolio of businesses. Here is a brief background of the
company:

 Founding and Early History:

- Godrej was founded in 1897 by Ardeshir Godrej and Pirojsha Burjorji Godrej in Mumbai, India.

- It initially started as a lock and security equipment company, manufacturing products like safes and locks.

 Diversification and Growth:

- Over the years, Godrej diversified into various sectors, including consumer products, industrial engineering,
appliances, furniture, real estate, agribusiness, and more.

 Key Milestones and Achievements:

- In the 1950s, Godrej introduced the first refrigerator made in India, which was a major achievement in the consumer
appliances industry.

- The company's commitment to innovation and quality has led to the development of numerous consumer products
and technologies.

• Sustainability and Social Responsibility:

- Godrej has a strong commitment to sustainability and environmental responsibility. It actively promotes green
initiatives and sustainable practices.
Research Methodology

Researching a large conglomerate like Godrej may require a comprehensive approach. Here's a broad
research methodology outline for studying Godrej as a company:-

Define Research Objectives:

Clearly state the objectives of your research. What specific aspects of Godrej are you interested in
studying, such as its history, business operations, corporate social responsibility, or brand equity?

Literature Review:
Begin by reviewing existing literature and research related to Godrej as a company. This will provide
background information and help you identify research gaps.

Data Sources:
Identify primary and secondary data sources. Primary sources could include interviews with company
representatives, while secondary sources could be annual reports, news articles, and academic papers.
Research Design:
Determine your research methods, such as interviews, surveys, content analysis, or case studies. Decide on the scope
and depth of your research.

Data Collection:
Collect data from identified sources. This might involve conducting interviews with key personnel, analyzing
financial reports, or gathering information from various publications.

Analysis and Interpretation:

Analyze the collected data to draw insights and patterns related to your research objectives.

SWOT Analysis:
Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess Godrej’s internal strengths and
weaknesses and external opportunities and threats.

Future Research:
Suggest potential areas for future research or studies related to Godrej.
Remember that this methodology is general, and the specific details will depend on your research objectives and the
aspects of Godrej you are studying. Additionally, obtaining necessary permissions or approvals for your research,
especially if it involves interviews with company representatives, is crucial
SWOT ANALYSIS OF GODREJ CONSUMER PRODUCTS

Strengths
Strengths are things an organization excels at, which provides it an advantage over those of its
competitors.

Strong Brand Portfolio– Godrej Consumer Products Limited Company is the topmost leading company
with a broad company portfolio in the FMCG industry.

Loyal Customer Base– Godrej Consumer Products has a strong market position in the market with the
products like soaps, hair color, hand sanitizers as well. There are 100 customer trusted products in the
market. The Godrej Company can make a presence in customers. as they have their customer presence in
60 countries.

Innovation– The GCPL is a very innovative company and always search for a broad portfolio by
spreading the globally, with the revenue near $6
Weakness
Weaknesses reflect in which parts the organization needs to improve and what practices should it avoid.

Low Market Share– The weakness of Godrej consumer product company is lack of market share and scale because the
competitors of the GCPL have strong finance to diverse to different sectors easily.

Heavy Competition– Godrej Consumer Products has excessive competition from huge private players and other
international brands.

Opportunities
Opportunities are external factors that can contribute in the growth of an organization if worked upon at the right time.

Multi-dimensional – The Godrej Consumer Products Limited company is a multidimensional company as they have a
presence in over 60 countries. They have inorganic expansion.

Technology– The ruler market is expanding fast because of technology as the Godrej Consumer Products company can
maintain and supply the products to the ruler; it gets capitalized hence the company can improve its bottom line of
marketing.
 Threats
Threats are potential harms that a company might face hindering its growth, but they can be prevented by proper
identification and strategic planning.

High Competition – The Godrej Consumer products company faces consequential competition from the worldwide
era and domestic rivals in supplementary to quickly changing the pattern of show business and also the consumer
preferences. by these factors, the company has the chance to lose the brand identity of the company and also the
position of ley player.

Sector Unorganized Competition – The competition of unbranded and local brands is also a major threat that
reduces the margin, for the Godrej Products.
Learning

No doubt that a field work or training can change one’s attitude and behavior. In between training course I
have come to recognize my own potential and skills taking into mind my dreams. Which has given me a
right platform to make my career in corporate sector, there I can utilize my skills and knowledge in a better
way.

•Planning and organizing:

Planning about the given task and complete it within the time boundary and try to put optimum utilization of
available resources in the work.

•Customer Focus:
Understanding the customer focus planning and respond them appropriate and satisfactory answer for
making long term relationship with them.

•Negotiations:
How to build internal commitment and external credibility, through effective negation and suitable
influencing styles based on a clear understanding of organizational decision making dynamics.

•Team effectiveness:
Ability to lead the team members and ability to get the work done from them.
Conclusion

• Godrej Consumer Products has a well-established brand equity with a history of providing quality consumer
products across various categories. Their brand is associated with trust, innovation, and a commitment to
customer satisfaction. However, the exact extent of their brand equity may vary over time and across
different regions, so it's advisable to consult recent market research and customer feedback for the most up-
to-date insights on their brand reputation.

• Godrej Consumer Products enjoys a strong brand equity with a reputation for delivering quality products in
the personal care, home care, and other categories. Their brand is associated with trust and innovation,
which has contributed to their success in the market. To assess their brand equity comprehensively, it's
important to consider various factors, including market research, customer feedback, and the competitive
landscape.
THANK YOU