Banner

1. Definition of banner

Banner a typically rectangular advertisement placed on a Web site either above, below or on the
sides of the Web site's main content and is linked to the advertiser's own Web site. In addition, according to
Collins English dictionary, banner is a long strip of cloth with something written on it
2. Functions of banner

 It is used to advertising or naming of college or universities.

 It is also used as a media to promote a product, event or service

3. Generic structure
 Logo/company logo
 Value proposition
 Body copy
 Image
 CTA

4. Language element:
 Use simple present
 Use simple phrases/ statement
Exsample of banner