Professional Documents
Culture Documents
Lesson 1
Lesson 1
Lesson 1
Wenli Wu
Email : wuwenli@mail.hust.edu.cn
Accounting,
Business, and
Competitiveness
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-3
Part 1
Managerial Accounting
and the Business
Environment
Chapter 1
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-4
Learning Objectives
Internet Usage
The
The Internet
Internet fuels
fuels globalization
globalization
by
by providing
providing companies
companies withwith greater
greater
access
access to
to geographically
geographically dispersed
dispersed
customers,
customers, employees,
employees, and and suppliers.
suppliers.
The
The number
number ofof internet
internet users
users more
more
than
than doubled
doubled during
during the
the first
first four
four
years
years of
of the
the new
new millennium.
millennium.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-8
Strategy
A strategy
is a “game plan”
that enables a company
to attract customers
by distinguishing itself
from competitors.
The
The focal
focal point
point of
of aa
company’s
company’s strategy
strategy should
should
be
be its
its target
target customers.
customers.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-9
事
故
的
达 2012 年 1 月 19 日,柯达公司在纽约依据《破产法》第
柯
11 章申请破产保护。对于成立 131 年的影像巨头柯达来
说,辉煌的历史终于走到尽头。柯达股价在过去一年累积
下跌了 88% ,目前仅为 0.55 美元,市值不到 1.5 亿美元
同一个月,富士胶片在拉斯维加斯召开的消费电子展
(CES) 发布了重量级单电相机 X Pro 1 。目前富士市值将
近 120 亿美元,全年营收接近 500 亿美元
亚
基
诺
与 2012 年 4 月 25 日,投资评级机构惠誉( Fitch )将诺
果
苹 基亚信用评级下调至投资级以下的垃圾级,原因主要是诺
基亚手机业务在第一季度继续恶化,且前景不容乐观
Nokia 失败的原因?
Customer
Understand
Understand andand respond
respond to
to
Intimacy
individual
individual customer
customer needs.
needs.
Strategy
Operational Deliver
Deliver products
products andand services
services
Excellence faster,
faster, more
more conveniently,
conveniently,
Strategy and
and atat lower
lower prices.
prices.
Product
Leadership Offer
Offer higher
higher quality
quality products.
products.
Strategy
场
道
谷 2006 年中国成长百强企业中,五谷道场的控股母公司中
五
旺集团以 2003.27% 的成长速度高居冠军,五谷道场和
王中旺本人,成为全国当之无愧的明星企业和明星企业家
但在 2007 年起,开始出现品牌危机、债务危机、办事处
大换血、占用经销商货款、拖欠员工工资,即资金链出现
危机
Work of Management
Planning
Planning
Directing
Directing and
and
Motivating
Motivating
Controlling
Controlling
Planning
Identify
Identify
alternatives.
alternatives.
Select
Select alternative
alternative that
that does
does
the
the best
best job
job of
of furthering
furthering
organization’s
organization’s objectives.
objectives.
Develop
Develop budgets
budgets to
to guide
guide
progress
progress toward
toward the
the
selected
selected alternative.
alternative.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-15
Controlling
The
The control
control function
function ensures
ensures
that
that plans
plans are
are being
being followed.
followed.
Feedback
Feedback inin the
the form
form ofof performance
performance reports
reports
that
that compare
compare actual
actual results
results with
with the
the budget
budget
are
are an
an essential
essential part
part of
of the
the control
control function.
function.
Formulating
Formulatinglong-
long- Begin
and
andshort-term
short-termplans
plans
(Planning)
(Planning)
Comparing
Comparingactual
actual Implementing
Implementing
to
toplanned
planned Decision plans
performance Making plans(Directing
(Directing
performance and
(Controlling) andMotivating)
Motivating)
(Controlling)
Measuring
Measuring
performance
performance
(Controlling)
(Controlling)
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-18
Learning Objective 1
Learning Objective 2
Organizational Structure
Decentralization
Decentralization is
is the
the delegation
delegation of
of decision-
decision-
making
making authority
authority throughout
throughout anan organization.
organization.
P resident
Treasurer C ontroller
Learning Objective 3
Process Management
A business
process is a series of
steps that are followed in order to
carry out some task in
a business.
Product Customer
R&D Design Manufacturing Marketing Distribution Service
Process Management
Materials
Materials waiting
waiting Completed
Completed products
products
to
to be
be processed.
processed. awaiting
awaiting sale.
sale.
Partially
Partially completed
completed products
products
requiring
requiring more
more work
work before
before
they
they are
are ready
ready for
for sale.
sale.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-29 Exhibit
Lean Production
1-6
Identify
Identify value
value Identify
Identify the
the
in
in specific
specific business
business process
process
products/services.
products/services. that
that delivers
delivers value.
value.
The
The lean
lean thinking
thinking Organize
Organize work
work
arrangements
arrangements around
around
model
model is
is aa five
five the
the flow
flow of
of the
the
step
step approach.
approach. business
business process.
process.
Continuously
Continuously pursue
pursue Create
Create aa pull
pull
perfection
perfection in
in the
the system
system that
that responds
responds
business
business process.
process. to
to customer
customer orders.
orders.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-30
Lean Production
The
The five
five step
step process
process results
results in
in aa “pull”
“pull” manufacturing
manufacturing system
system
that
that reduces
reduces inventories,
inventories, decreases
decreases defects,
defects, reduces
reduces
wasted
wasted effort,
effort, and
and shortens
shortens customer
customer response
response times.
times.
Lean Production
Theory of Constraints
A constraint (also called a bottleneck) is anything that
prevents you from getting more of what you want.
The Theory of Constraints is based on the observation that
effectively managing the constraint is the key to success.
The
The constraint
constraint inin aa system
system is
is determined
determined
by
by the
the step
step that
that has
has the
the smallest
smallest capacity.
capacity.
Theory of Constraints
Only actions 2.
2. Allow
Allow the
the
that strengthen weakest
weakestlink
linkto
to
the weakest link set
in the “chain” setthe
thetempo.
tempo.
improve the
process.
3.
3. Focus
Focuson on
1.
1. Identify
Identifythe
the improving
improving
weakest
weakestlink.
link. the
theweakest
weakest
link.
link.
4.
4. Recognize
Recognizethat
that
the
theweakest
weakestlink
link
is
isno
nolonger
longerso.
so.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-34
Six Sigma
AA process
process improvement
improvement method
method relying
relying on
on customer
customer
feedback
feedback and
and fact-based
fact-based data
data gathering
gathering and
and analysis
analysis
techniques
techniques to
to drive
drive process
process improvement.
improvement.
Refers
Refers to
to aa process
process that
that generates
generates no
no more
more
than
than 3.4
3.4 defects
defects per
per million
million opportunities.
opportunities.
Sometimes
Sometimes associated
associated
with
with the
the term
term zero
zero defects.
defects.
Six Sigma
1-8
E-Commerce
E-commerce
E-commerce refers
refers to
to business
business
conducted
conducted using
using the
the Internet.
Internet.
In
In addition
addition to
to dot.com
dot.com companies,
companies, traditional
traditional
businesses,
businesses, such
such as
as banks
banks andand retailers,
retailers,
continue
continue to
to expand
expand their
their Internet
Internet presence.
presence.
The
The growth
growth inin e-commerce
e-commerce is is occurring
occurring
because
because the
the Internet
Internet has
has important
important advantages
advantages
over
over more
more conventional
conventional marketplaces
marketplaces for
for many
many
kinds
kinds of
of transactions.
transactions.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-37
Enterprise Systems
All
All data
data are
are recorded
recorded only
only
once
once inin the
the company’s
company’s
centralized
centralized database.
database.
The
The unique
unique data
data elements
elements
contained
contained within
within aa database
database
can
can be
be linked
linked together.
together.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-38
Learning Objective 4
Understand the
importance of upholding
ethical standards.
子曰:志于道,据于德,依
于仁,游于艺。
------- 论语
Recognize
Recognize andand
communicate
communicate professional
professional
limitations
limitations that
that preclude
preclude
responsible
responsible judgment.
judgment.
Maintain
Maintain Follow
Follow applicable
applicable
professional
professional Competence
Competence laws,
laws, regulations
regulations
competence.
competence. and
and standards.
standards.
Provide
Provide accurate,
accurate, clear,
clear,
concise,
concise, and
and timely
timely decision
decision
support
support information.
information.
McGraw-Hill/Irwin http://www.imanet.org/about_ethics_statement.asp
Copyright © 2008, The McGraw-Hill Companies, Inc.
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Do
Do not
not disclose
disclose confidential
confidential
information
information unless
unless legally
legally
obligated
obligated to
to do
do so.
so.
Do
Do not
not use
use
confidential
confidential
information
information forfor Confidentiality
Confidentiality
unethical
unethical or
or illegal
illegal
advantage.
advantage.
Ensure
Ensure that
that subordinates
subordinates do
do
not
not disclose
disclose confidential
confidential
information.
information.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-43
Mitigate
Mitigate conflicts
conflicts of
of
interest
interest and
and advise
advise others
others
of
of potential
potential conflicts.
conflicts.
Refrain
Refrain from
from
conduct
conduct that
that
would
would prejudice
prejudice Integrity
Integrity
carrying
carrying out
out
duties
duties ethically.
ethically.
Abstain
Abstain from
from activities
activities that
that
might
might discredit
discredit the
the
profession.
profession.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-44
Communicate
Communicateinformation
information
fairly
fairlyand
andobjectively.
objectively.
Disclose
Disclosedelays
delaysor
or
deficiencies
deficienciesin ininformation
information
Credibility
Credibility timeliness,
timeliness, processing,
processing, oror
internal
internal controls.
controls.
Disclose
Discloseall
all relevant
relevant
information
informationthat
thatcould
could
influence
influenceaauser’s
user’s
understanding
understandingof ofreports
reports
and
andrecommendations.
recommendations.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-45
Codes of Conduct on
the International Level
The
The Code
Code ofof Ethics
Ethics for
for Professional
Professional
Accountants,
Accountants, issued
issued by
by the
the International
International
Federation
Federation of of Accountants
Accountants (IFAC),
(IFAC), govern
govern the
the
activities
activities of
of professional
professional accountants
accountants worldwide.
worldwide.
In
In addition
addition to
to competence,
competence, objectivity,
objectivity, independence,
independence,
and
and confidentiality,
confidentiality, the
the IFAC’s
IFAC’s code
code deals
deals with
with
the
the accountant’s
accountant’s ethical
ethical responsibilities
responsibilities in:in:
Taxes
Taxes
Independence
Independence
Fees
Fees and
and commissions
commissions
Advertising
Advertising and
and solicitation
solicitation
Handling
Handling of of monies
monies
Cross-border
Cross-border activities.
activities.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-46
Ethical
Ethical standards
standards in
in business
business are
are essential
essential for
for aa
smooth
smooth functioning
functioning advanced
advanced market
market economy.
economy.
Broad-based
Broad-based statements
statements ofof aa
company’s
company’s responsibilities
responsibilities to:
to:
Employees
Employees Customers
Customers Suppliers
Suppliers
And
And to
to the
the communities
communities in
in
which
which the
the company
company operates.
operates.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-48
Corporate Governance
The
The system
system byby
which
which aa company
company is
is directed
directed
and
and controlled.
controlled.
Board
Board of
of Incentives and
Directors
Directors monitoring for
Top
Top To pursue
Management objectives of
Management
Stockholders
Stockholders
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-49
Corporate Governance
An
An effective
effective corporate
corporate governance
governance system
system
should
should also
also protect
protect the
the interests
interests of
of the
the
company’s
company’s other
other stakeholders.
stakeholders.
Employees
Employees Customers
Customers Creditors
Creditors Suppliers
Suppliers
And
And the
the communities
communities in
in
which
which the
the company
company operates.
operates.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-50
Once
Once aa company
company identifies
identifies its
its risks,
risks, perhaps
perhaps the
the
most
most common
common riskrisk management
management tactictactic is
is to
to reduce
reduce
risks
risks by
by implementing
implementing specific
specific controls.
controls.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-51
Environmental
Customers Employees Suppliers Communities Stockholders & Human Rights
Advocates
End of Chapter 1
Part 2
Managerial Accounting
and Cost Concepts
Chapter 2
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-54
Learning Objectives
Learning Objective 1
Cost Objects
Cost
什么是成本
什么是成本 ??
不同的经济环境,不同的行业特
不同的经济环境,不同的行业特
点,对成本的内涵有不同的理
点,对成本的内涵有不同的理
?
解。但是,成本的经济内容归
解。但是,成本的经济内容归
纳起来有两点是共同的:一是
纳起来有两点是共同的:一是
成本的形成是以某种目标为对
成本的形成是以某种目标为对
象的;二是成本是为实现一定
象的;二是成本是为实现一定
的目标而发生的耗费
的目标而发生的耗费 ..
成本与费用
成本与费用既有紧密联系
成本与费用既有紧密联系
又有一定的区别。
又有一定的区别。
成本代表经济资源的牺牲,而费用
成本代表经济资源的牺牲,而费用
?
是会计期间为获得收益而发生的
是会计期间为获得收益而发生的
消耗。
消耗。
费用是成本的基础;按对象归集的
费用是成本的基础;按对象归集的
费用构成成本。
费用构成成本。
成本会计关注的是成本而不是费用。
成本会计关注的是成本而不是费用。
Cost object
Cost object Examples
Product TV, personal computer, book, table, car, pencil
Service Teaching a course, consulting, accounting work
Activity Shelf-stocking, customer support, computer
processing, credit control, materials
storage/handling
Machine A molding machine, photocopying machine
Process Brewing, brick-making, coal mining
Department Accounting department, operations department,
marketing department
Customer Any customer – individual or company
Program An MBA program, a vaccination campaign
Project Building a house, constructing a highway
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-60
直接成本可以很经济方
直接成本可以很经济方
便的直接追踪成本至成
便的直接追踪成本至成
本库或成本标的之成本
本库或成本标的之成本 间接成本无法以便
间接成本无法以便
利或经济的方式追
利或经济的方式追
踪成本或成本库至
踪成本或成本库至
成本标的。
成本标的。
运用成本动因(分摊基
运用成本动因(分摊基
础),将间接成本分派至成
础),将间接成本分派至成
本库和成本标的的过程,称
本库和成本标的的过程,称
作成本分摊。
作成本分摊。
Learning Objective 2
Financial Managerial
Accounting Accounting
Cost is a measure of Product costs are the
resources used or costs a company
given up to achieve a assigns to units
stated purpose. produced.
Manufacturing Costs
Direct
Direct Direct
Direct Manufacturing
Manufacturing
Materials
Materials Labor
Labor Overhead
Overhead
The Product
Direct Materials
Example:
Example: A
A radio
radio installed
installed in
in an
an automobile
automobile
直接材料
牛奶 + 糖
+ 面粉
=
直接材料包含产品的材料成本,扣除进货折
扣,加上废料与瑕疵品的合理耗损。
Direct Labor
Example:
Example: Wages
Wages paid
paid to
to automobile
automobile assembly
assembly workers
workers
Manufacturing Overhead
Examples:
Examples: Indirect
Indirect labor
labor and
and indirect
indirect materials
materials
Prime Conversion
Cost Cost
成本分摊非常重要,为什么?
• 假设公司正研究是否购
买一套昂贵的电脑系统,
帮助部门经理人更有效 •
IBM , 1980-1990 期间,
地处理资料。 把 R&D 费用分摊给率
• 1 、部门无需承担电脑 先使用这些技术的部门,
费用; 后使用的部门不比承担
• 2 、部门必须承担该设 费用?
备的使用成本。 • 1992 年改变内部成本方
案后发现 PC 一直不盈
利
直接材料
按经济用途 直接人工
划分
制造费用
产品 按产品在
主要成本
成本 制造过程
作用划分 加工成本
按成本与成
直接成本
本对象之间
的关系划分 间接成本
Non-manufacturing Costs
Selling Administrative
Costs Costs
Learning Objective 3
Cost classification
on financial
statements
Sale
Quick Check
Quick Check
When finished
goods are sold
Period costs
(also called non-
manufacturing costs) Expense
Examples: always Recorded as an expense in the
president’s salary
financial statement of the
sales salaries
current accounting period
travel expense
depreciation on showroom
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-80
Comparing Merchandising and
Manufacturing Activities
Example : Two companies are used —
Corner Convenience Store and Door
Manufacturing Company — to illustrate
the concepts discussed in this section.
MegaLoMart
MegaLoMart
Balance Sheet
Merchandiser Manufacturer
Current assets Current Assets
Cash Cash
Receivables Receivables
Prepaid Expenses
Prepaid Expenses
Inventories
Merchandise
• Raw Materials
Inventory
• Work in Process
• Finished Goods
Balance Sheet
Merchandiser Manufacturer
Current assets Current Assets
Cash Cash
Receivables Receivables
Materials waiting to
Prepaid Expenses be processed.
Prepaid Expenses
Partially complete Inventories
Merchandise
products – some
Inventory • Raw Materials
material, labor, or • Work in Process
overhead has been • Finished Goods
added.
Completed products
awaiting sale.
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-84
Example
Example
Withdrawals
Withdrawals
Beginning
Beginning Additions
Additions Ending
Ending
balance
balance
+ to
to inventory
inventory
= balance
balance
+ from
from
inventory
inventory
Inventory Flows
Beginning
Beginning Additions
Additions Available
Available
balance
balance + $$$
$$$
= $$$$$
$$$$$
$$
$$
_
Withdrawals
Withdrawals
$$$
$$$
=
Ending
Ending
balance
balance
$$
$$
Quick Check
Quick Check
Manufacturing Work
Raw Materials Costs In Process
Manufacturing Work
Raw Materials Costs In Process
Conversion
Conversion
Beginning raw Direct materials
materials inventory + Direct labor
costs
costsare
arecosts
costs
+ Raw materials + Mfg. overhead incurred
incurredtoto
purchased = Total manufacturing convert
convertthe
the
= Raw materials costs
available for use
direct
directmaterial
material
in production into
intoaafinished
finished
– Ending raw materials product.
product.
inventory
= Raw materials used
in production
Manufacturing Work
Raw Materials Costs In Process
Manufacturing Work
Raw Materials Costs In Process
Quick Check
Quick Check
Quick Check
Quick Check
Quick Check
Quick Check
Quick Check
Quick Check
Learning Objective 4
Behavior
How
How aa cost
cost will
will react
react to
to
changes
changes inin the
the level
level of
of
activity
activity within
within thethe
relevant
relevant range.
range.
Total
Total variable
variablecosts
costs
change
changewhenwhenactivity
activity
changes.
changes.
Total
Total fixed
fixedcosts
costs remain
remain
unchanged
unchangedwhen when
activity
activitychanges.
changes.
Variable Cost
Minutes Talked
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-110
Telephone Charge
Per Minute
Minutes Talked
McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc.
1-111
Fixed Cost
Call
Behavior
Variable Total variable cost changes Variable cost per unit remains
as activity level changes. the same over wide ranges
of activity.
Fixed Total fixed cost remains Average fixed cost per unit goes
the same even when the down as activity level goes up.
activity level changes.
Quick Check
Quick Check
Learning Objective 5
Cost classifications
used in making
decisions
Unassembled Assembled
Selling price €200 €215
Prime costs
Wood cost €90 €90
Other direct materials 30 30
Direct labour — cutting 10 10
Direct labour — assembly — 20
Total prime costs
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Cost Classifications for Decision
Making
• Every decision involves a choice between at
least two alternatives.
Quick Check
Quick Check
Quick Check
Quick Check
Opportunity Cost
Sunk Costs
Quick Check
Quick Check
Appendix 2A
Learning Objective 6
(Appendix 2A)
Properly account for
labor costs associated
with idle time, overtime,
and fringe benefits.
Indirect labour
Labour costs Labour costs related to the cost
object but cannot be traced
directly to it (that is, janitors,
supervisors,etc.)
Idle Time
Machine Material
Breakdowns Shortages
Power
Failures
Overtime
Example:Labour cost
Appendix 2B
Learning Objective 7
(Appendix 2B)
Identify the four types of
quality costs and explain
how they interact.
Quality of Conformance
Support activities
Prevention whose purpose is to
Costs reduce the number of
defects
Incurred to identify
defective products
Appraisal Costs before the products are
shipped
Incurred as a result of
Internal Failure
identifying defects
Costs before they are shipped
Incurred as a result of
External Failure defective products
Costs being delivered to
customers
Appraisal Costs
Prevention Costs • Testing & inspecting
• Quality training
incoming materials
• Quality circles
• Final product testing
• Statistical process
• Depreciation of testing
control activities
equipment
Learning Objective 10
(Appendix 2B)
Prepare and interpret a
quality cost report.
* AsMcGraw-Hill/Irwin
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$10 20
9
Quality 18
7
External External
can also 14
External External
6 Failure Failure
be 12 Failure Failure
5
prepared 10
4 Internal
Failure
in 8 Internal
Failure
3 Internal
Failure
graphic 6 Internal
Failure
2
Appraisal form. 4
Appraisal
Appraisal Appraisal
1 2
Prevention Prevention Prevention Prevention
0 0
1 2 1 2
Year Year
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End of Chapter 2