Jaguar Social Media

Marketing Plan
Group Members: WAQAR AHMAD BBA SP-22
HASSAN REHMAN BBA SP-22
MUHAMMAD HASSAN BBA SP-22
SUBMITTED TO: MAAM NADIA DAUD
Introduction
• Jaguar is a renowned luxury car manufacturer known for its exceptional
performance and innovative design. With a rich heritage dating back to 1922,
Jaguar has established itself as a symbol of elegance and sophistication in the
automotive industry.
• At Jaguar, we believe in pushing boundaries and redefining what it means to drive
a luxury vehicle. Our commitment to excellence is evident in every aspect of our
cars, from their sleek and aerodynamic exteriors to their meticulously crafted
interiors.
• Jaguar cars are synonymous with a combination of performance and luxury. The
brand has a reputation for creating vehicles that deliver a smooth and refined
driving experience while incorporating cutting-edge technology.
Company Background
History:
Jaguar is a British luxury vehicle
manufacturer that was founded in 1922. It
started as the Swallow Sidecar Company,
producing sidecars for motorcycles. In 1935,
the company changed its name to Jaguar Cars
Ltd. and began manufacturing cars. Since
then, Jaguar has become synonymous with
elegance, performance, and innovation in the
automotive industry.
Mission And Values
Mission:
Jaguar's mission is to create
exceptional vehicles that
combine luxury, performance,
and sustainability.
The company aims to deliver
a unique driving experience
that reflects its British heritage
and craftsmanship while
embracing cutting-edge
technology and design.
Values:
Excellence: Jaguar strives for excellence in every
aspect of its vehicles, from design and engineering to
customer service.
Innovation: The company is committed to pushing the
boundaries of automotive technology and design to
create unique and forward-thinking vehicles.
Sustainability: Jaguar is dedicated to reducing its
environmental impact by developing electric and
hybrid vehicles and implementing sustainable
manufacturing practices.
Situation Analysis
• In order to develop effective marketing strategies for Jaguar, it is important to
conduct a thorough situation analysis to understand the current market landscape,
competitors, market share, and customer perception.
Competitors Market Share Customer Perception
Audi 10% Known for luxury and performance, strong brand image.
BMW 15% Emphasizes sportiness and driving experience, perceived as prestigious.
Mercedes-Benz 20% Known for elegance, luxury, and safety, appeals to a wide range of customers.
Lexus 5% Focuses on reliability, comfort, and advanced technology.
Tesla 8% Known for electric vehicles, innovative technology, and sustainability.
Jaguar 20% Jaguar is perceived as a luxury brand with a focus on performance and design.
However, there is room for improvement in terms of reliability and customer
service.
 SWOT Analysis
Strengths Weaknesses
• Strong brand recognition and reputation in • Relatively high prices compared to competitors.
• Limited market share in certain regions.
W
the luxury automobile industry.
• High-quality and innovative vehicle designs.
• Strong global presence and distribution S • Dependence on a specific target market of
luxury car buyers.
network.

Threats
Opportunities
O T • Intense competition from other luxury car
• Growing demand for electric and hybrid manufacturers.
vehicles. • Economic downturns and fluctuations in
• Expansion into emerging markets with consumer spending.
increasing disposable incomes. • Regulatory changes impacting emissions
• Development of autonomous driving standards and fuel efficiency requirements.
technology.
Marketing Strategies
Brand Partnership:
Jaguar has successfully collaborated with other luxury brands to enhance its brand
image and reach new audiences. By partnering with high-end fashion designers,
luxury hotels, and prestigious events, Jaguar has been able to create unique and
memorable experiences for its target market.
Digital Marketing:
Jaguar has embraced digital marketing channels to reach its target audience
effectively. The company has leveraged social media platforms, online advertising,
and influencer marketing to create brand awareness and engage with potential
customers. By utilizing data-driven strategies and personalized messaging, Jaguar
has been able to deliver targeted and impactful marketing campaigns.
Marketing strategies Continue
• Experiential Marketing
• Jaguar has employed experiential marketing tactics to create immersive and
memorable brand experiences. By organizing exclusive test drive events, pop-up
showrooms, and interactive brand activations, Jaguar has allowed potential
customers to engage with their vehicles and experience the luxury and
performance firsthand. This approach has helped Jaguar build strong emotional
connections with its target audience and generate positive word-of-mouth.
Objectives and Target Audience
• In order to achieve success in the market, Jaguar has established specific objectives for its
marketing efforts. Additionally, the target audience for Jaguar's luxury vehicles has been carefully
identified based on demographics and psychographics.

Objectives Target Audience

Increase brand awareness Affluent individuals looking for a luxurious and

Drive consideration and preference for Jaguar vehicles
Expand market share
Increase customer loyalty and retention
prestigious vehicle
Car enthusiasts who appreciate high-performance and
elegant design
Upper-middle-class individuals seeking a blend of
luxury and performance
Existing Jaguar owners and enthusiasts who value the
brand's heritage and craftsmanship
 Social Media Advertising
Targeted Ads
Jaguar utilizes targeted ads on social
media platforms to reach its desired
audience. By analyzing user data and
preferences, Jaguar can deliver
personalized advertisements to
individuals who are more likely to be
interested in their products.
Engaging Content
Jaguar creates engaging content for social media
platforms to capture the attention of their audience.
This includes visually stunning images and videos
that showcase the design, performance, and features
of their cars. By creating compelling content, Jaguar
aims to generate interest and excitement among
social media users.
Influencer Partnerships
Jaguar collaborates with social media
influencers and celebrities to promote their
brand and products. By partnering with
influencers who have a large following and
influence over their audience, Jaguar can
reach a wider audience and leverage the
trust and credibility that these influencers
have built with their followers.
Social Media Channels

Facebook Instagram Twitter YouTube

• Large user base with • Highly visual platform • Real-time updates and • Video-centric platform
diverse demographics, that allows for creative quick engagement with that allows for
allowing for broad and engaging ad users through tweets immersive and
reach and targeting content. and hashtags. engaging ad
options. • Strong focus on lifestyle • Opportunity for viral experiences.
• Highly visual platform and aspirational content, content and brand • Wide reach and
that supports various ad making it suitable for advocacy through targeting options, with
formats, including luxury brands like retweets and likes. the ability to target
images and videos. Jaguar. specific demographics
and interests.
 THANK YOU!
ANY QUESTIONS? 