The Marketing of Barbie

Discover the captivating journey of Barbie, from her humble origins to

becoming an iconic cultural figure and a marketing phenomenon.
Ww

The Plan

1.Barbie's History and Evolution

2.Target Audience and Demographics

3. Marketing Techniques and Campaigns

4.Controversies Surrounding Barbie

5. Future of Barbie's Marketing

6.Conclusion
Barbie's History and Evolution

1 1959 - Birth of Barbie

Ruth Handler creates Barbie, inspired by her daughter's fascination with paper dolls.

2 1960s - Mod Era

Barbie embraces the fashion trends of the 1960s and becomes an influential style icon.

3 1980s - Superstar Status

Barbie becomes a superstar with a wide range of
careers, reflecting the changing aspirations of girls.
Target Audience and Demographics

Youthful Imagination Collectors and Enthusiasts

Inclusive Representation
Marketing Techniques and Campaigns

1 Influential 2 Collaborations & 3 Digital

Advertising Partnerships Engagement
Controversies Surrounding Barbie

Body Image Diversity Gender

Debate
The criticism and discussion
surrounding Barbie's
unrealistic body proportions.
Representation
Barbie's ongoing efforts to
diversify her line and promote
inclusivity and representation.
Stereotypes
The debate about the impact
of Barbie's traditional gender
roles on girls' aspirations and
self-image.
Future of Barbie's Marketing

1 Inclusivity

2 Authenticity

3 Digital engagement
 Conclusion

Barbie's marketing strategy is focused on creating a positive and empowering image for the
brand. The brand's marketing campaigns highlight the values of diversity, inclusion, and
female empowerment. Barbie also uses a variety of marketing channels to reach its target
audience, including product innovation, content marketing, partnerships, and social media.
 Sources

•How Barbie Became a Global Icon and Cultural Phenomenon

• Link: https://www.adweek.com/brand-marketing/how-barbie-has-changed-since-her-debut-almost-60-years-ago/
•The Evolution of Barbie's Marketing: From Teenage Fashion Model to Global Icon
• Link: https://articlearchives.co/index.php/JABE/article/view/1017
•How Barbie Uses Social Media to Connect with Girls
• Link: http://www.brandba.se/blog//dollingupyourbrandinsocialmedia
•Barbie's "Dream Gap" Campaign Aims to Empower Girls
• Link: https://www.prnewswire.com/news-releases/barbie-pushes-global-initiative-to-champion-girls-limitless-
potential-with-dream-gap-project-300727390.html