EDUCATIONAL SUMMIT EXPLORING

NEW PRODUCTS, TECHNOLOGY & APPLICATIONS

May 18 - May 19, 2022
Two days of learning and idea exchange for the
commercial vehicle/trucking industry
 Technology Driving the Trucking Industry
Fleet decision makers need product and technology insights ahead of buying, equipping and
maintaining Commercial Vehicle trucks and trailers.

CV TECH will bring together industry professionals to explore how current and future technologies
are impacting equipment and can help maximize productivity.

This unique, highly-focused event (archived for 3 months) will discuss real-world technology
solutions, examine best practices and provide a forum for fleet executives to better understand the
benefits and impact of these industry trends, product offerings, and solutions.
 • Gain insights from an expanded community of North American participants
SPONSORSHIP • Reach the buying teams across organizations
BENEFITS: • Extended time frame for sponsor visibility (3 months)
• Leads from registrants that engage with your sessions and assets
• Thought leadership opportunities
• Turnkey sponsorships that require minimal effort

Information Classification: General

 Topic & Trends Covered
• Updated Business Intelligence Report on Commercial Electric
Vehicle adoption and implementation
• Deep dive among Fleets that are investing in CEV
• Applications impacting fleet productivity
• Driving ROI of fleet implementation
• Influence of technology on your current workforce and
recruitment
• Advanced safety technologies

Information Classification: General

 Maximizing uptime, safety and operational efficiency by delivering critical know-how to
managers, owners, manufacturers and business professionals responsible for commercial
vehicle fleet operations.

Information Classification: General

 800,000+ OF THEM.
Owner
Owner Engineering
Maintenance &
Manager OwnerManager
Traffic Owner
Manufacturing
President
President Engineering
Design& Design Logistics
President Manager Production
President
Vice President Purchasing & Procurement Operations Manager Director
Fleet Manager President Fleet Manager Fleet Manager
Owner Operator
Fleet Manager General Manager Safety Manager
Maintenance Manager Fleet Manager
 Schedule At A Glance (tentative)
Tentative Agenda (subject to change):
Session Sponsorship Opportunities
Wednesday, May 18, 2022
11:00am - 12:00pm Opening Remarks & Fleet Industry Insights Keynote (Webinar)
12:00pm - 1:00pm North American Fleet Research, presented by Endeavor Business Intelligence (Webinar part 1)
1:00pm – 1:30pm Break for Lunch
1:30pm - 2:30pm Custom Webcast: Final topic TBD. Convergence: CV Automation, Electrification and Connectivity (Custom Webinar)
2:30 pm-2:45pm Quick Chat with Editor (video)
2:45pm -3:00pm Quick Chat with Editor (video)
3:00pm – 3:15pm Quick Chat with Editor (video)
3:15pm - 4:15pm Moderatored Roundtable Discussion (Video Panel Webinar) – 1) Advanced Driver Assistance Systems (ADAS) or 2) Autonomous
vehicles, Level 4 automation, Real-world insights from fleet end users, Impact on driver shortage – Kevin Jones & Edit team

Thursday May 19, 2022

11:00am -12:00 Game Changing Technologies Impacting Fleet Productivity (Webinar) 1) 5G and the impact on ELDs and telematics devices –
Kevin Jones & Edit team
12:00am-1:00pm Custom Webcast: Final topic TBD. Best-in-Class Fleet Operations – Leveraging Equipment, Technology and Today‘s Workforce
(Custom Webinar)
1:00pm – 1:30pm Break for Lunch
1:30pm-1:45pm Quick Chat with Editor (video)
1:45pm -2:00pm Quick Chat with Editor (video)
2:00pm - 3:00pm North American Fleet Research, Endeavor Business Intelligence (Webinar part 2)
Information Classification: General
 The Experience
Premium User Experience
EDUCATION+ INTERACTIVITY

Key functionality includes:

• Educational Sessions & Video
• Product Video/Demonstrations
• Downloadable Content
• Detailed Analytics

Perfect for:
• Building thought leadership
through education
• Branding opportunities though platform and
promotional campaigns
• Leveraging existing marketing content
(e.g., whitepapers, demo videos, case studies, how-
to articles)
• Great for lead capture and scoring trust through
behavioral engagement
Information Classification: General
 Dedicated section for fleet
decision makers: download
whitepapers, videos, webinar
Dedicated section for
fleet decision makers:

recordings, customer stories,

download whitepapers, From driver shortage to nuclear
videos, webinar verdicts
recordings, customer

solution briefs, datasheets, and

stories, solution briefs,
datasheets, and more.
Executive Summary:
Transportation Network

more. Optimization: Driving value at the

lowest operating cost

Solving talent management

challenges today and in the future

Information Classification: General

 Actionable Analytics

Single Sign On
Attendee behavior is tracked and scored within the platform in order to build user
profiles.

Sponsors can target attendees with relevant products/solutions, based on engagement

behavior.

Information Classification: General

 Important Dates

 Sponsorship Commitment Deadline:

March 18, 2022
 Sponsored Content Material Deadline:
April 1, 2022
IMPORTANT  Event Launch Date:
DATES! May 18 – May 19, 2022

Information Classification: General

 CV Tech 2021 in Review
Registrants Review:
• 671 total registrants
• 37.6% Attendance Rate (B2B industry average is 28-33%)

Key Job Functions:

• 32% of registrants were Executive Management
• 13% of registrants were Operations Management

Vehicle Types:
• 24% of registrants own/service/operate Class 8 vehicles
• 20% of registrants own/service/operate Class 1 & 2 vehicles

Registrant Location:
• Registrants came from 26 Countries
• 89% of registrants were from the US

Information Classification: General

 2021 Event Marketing
Multi-Media Marketing Approach from April 12- August 31st:
Email Marketing:
• Tabbed the database of Commercial Vehicle Group (~600,000 emails on file)
• 136,150 impressions

Social Media:
• Weekly editorial posts on Twitter/Facebook/LinkedIn to the Commercial Vehicle
Group Social Media pages

Digital Marketing:
• ROS Display ads run on the sites of Fleet Owner, Fleet Maintenance, American
Trucker, Trailer & Body Builders, Bulk Transporter and Refrigerated Transporter
• eNewsletter ads run on available Commercial Vehicle Brand newsletters
• ~183,300 impressions

Print Advertising:
• Print ads featured in FleetOwner, Fleet Maintenance, American Trucker, Trailer &
Body Builders, Bulk Transporter and Refrigerated Transporter reaching a total
audience of (Need print audience number for CVG)

Information Classification: General

 2021 CV Tech Sponsors

Information Classification: General