Describe and evaluate Alan Kitching’s work of typography – links to logo design ideas

Analyse & evaluate examples of Alan Kitching’s typography. After you have investigated the work of typography of Alan Kitching select some
examples and evaluate them. Use the following questions if needed (all samples must have own answers).
Identify the style of typography: serif, san serif, bold, italic. Describe the layout created through the use of words and repeated letters.
How attractive and clear is the layout created with the lettering? Do colours, shapes and styles match and blend together? How?
What is the meaning is the artist trying to convey with his work? Is the message clear or is open to different interpretations?
What do you like/dislike about the Alan Kitching’s work? Would you have done it differently? How and why?
Can you see how the work of this typo-graphist can be useful for the development of your logo project typography?

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