Professional Documents
Culture Documents
About Macy's
About Macy's
Nathan Straus developed a series of sales techniques in order to promote the success
of Macy's department Store. The salesmen of Macy's department Store should
introduce the benefits brought by buying a certain product from the standpoint of
customers and for the benefit of customers, so as to arouse customers' interest in
buying. Therefore, he required the salesmen of Macy's department store to have 10
knowledge of commodities (background information of commodities, appearance of
commodities, composition of commodities, manufacturing process, use of
commodities, service and durability, protection and use of commodities, price and
type of company's history and policy, competitive commodities); Salesmen should be
good at adopting different strategies for different customers; To have the opportunity
to suggest the ability to promote (suggested to buy related goods, suggested to buy a
large number of needed goods can save time and money, recommended to buy senior
goods to recommend the company is promoting the development of goods,
recommend instead of goods, to act on the occasion); Marketing should be good at
discovering future customers (using a variety of existing list information, tracking
the company's customers, similar products market research, cooperation with other
industries, sales groups and friends, the use of exhibitions, observation and
speculation, etc.).
2.Enterprise characteristics
In December 2018, The World Brand Lab released the list of the
top 500 World Brands 2018, and Macy's was ranked 363rd.
In July 2019, the Fortune Global 500 list was released, and Macy's
was ranked 487th.
In January 2020, the 2020 List of the World's 500 most Valuable
brands was released, and Macy's was ranked 436.
On May 13, 2020, Macy's ranked no. 1,000 on the 2020 Forbes
Global 2000 List of Companies.
On May 18, 2020, Macy's ranked no. 120 on the 2020 Fortune 500
list.
Macy's has been awarded store APP awards for many times in
recent years in the International E-commerce Alliance Talks
1.Mr. Nathan Straus
Born in 1848 to a Jewish family in Germany, Straus moved to the United
States with his family before he finished elementary school and settled in the
South. Due to the difficult family life, I only finished the first grade of junior
high school in the United States, and had to drop out of school to make a
living in the society. When he was fourteen years old, he came to New York
from the South and worked as a child laborer in a store.
Despite his limited education, Straus was deeply influenced by the Jewish
tradition, and from an early age, the seeds of life's struggle were sown in his
mind. He understood that the Jewish people had been persecuted for more
than two thousand years, and that for so long they had lost their homes and
lived under the yoke of others. To this end, Nathan Straus, like most Jews,
started his career by learning culture and technology. Strauss was a man of
heart, determination and perseverance. At the age of 14, he began to work as
a child laborer in a shop. He was not afraid of hard work and low income.
He worked hard during the day and studied culture at night.
2.Mr. Nathan Straus
The boss liked Straus so much that he moved him first from handyman to
bookkeeper, then as a sales clerk, then as sales manager, and finally as
manager of the company. After more than 20 years working in various
departments of the store, Nathan Straus is familiar with the retail work of
the store and understands the laws of market development and change. In
addition, he has a close relationship with various manufacturing
enterprises.Nathan Straus is an ambitious entrepreneur. After buying
Macy's, Straus is determined to make Macy's a premier department store in
America and the world. He studied the market trends carefully and worked
out his own development strategies with experts. He believes that there are
still two types of markets :(1) sellers' markets, which are dominated by
sellers. In backward production areas or times, goods on the market are
scarce and in short supply, sellers have no worries about sales and buyers
have little choice. (2) Buyer's market, the market is rich and colorful goods,
the supply exceeds demand, sellers compete fiercely with each other, and
strive to sell their products, buyers have a broad choice. Strauss believed
that the American economy developed, the American market is undoubtedly
a buyer's market. So, in the United States, it is popular to say that the
customer is king.
1.APP explanation
Macy's E-commerce service APP is an artificial intelligence
service system that serves the e-commerce industry and promotes
the sales of goods for global E-commerce merchants. Global E-
commerce companies and merchants of online shopping
platforms sign cooperation agreements with Macy's E-commerce
service APP, so as to get macy's E-commerce service APP to
promote and display their products and increase the sales volume
of products. The job of macy's E-commerce Service APP member
users is to help E-commerce merchants increase their sales
orders, and E-commerce merchants pay order commissions to
macy's E-commerce service APP and Macy's E-commerce Service
APP member users. The core of Macy's E-commerce service APP
is an artificial intelligence operating system. The members of
Macy's E-commerce service APP only need to click to purchase
the order to earn commission.
2.APP explanation
Macy's E-commerce Service APP's AI system
automatically handles the remaining steps of each sales
order. Macy's E-commerce service APP members do not
need to receive goods and other operations. The arrival of
Macy's e-commerce service APP can not only help global
users quickly choose the best cost-effective products in
various e-commerce malls and online shopping platforms,
but also improve their living standards and service quality.
Macy's e-commerce service APP also marks the 21st
century has entered the era of artificial intelligence, mobile
online wealth creation has become a fact! And will also
become an important part of the social development
process with the inevitable development trend of the
current era of science and technology!
Commission source
Macy's E-commerce service APP and macy's e-
commerce service APP each member of the
commission revenue source is exactly the same!
Each commission income comes from e-commerce
sellers to pay the commodity order task
commission! Members of Macy's E-commerce
service APP earn a daily commission by buying
items. Participate in daily task orders at compound
interest every day to maximize your daily revenue!
In addition, we can make more profits by
participating in various bonus activities and sharing
and spreading Macy's e-commerce service APP.
1.Nature of the work
The job content is as simple as online shopping, and the
principle is the same as advertising
The user can collect the service fee paid by the seller for
each purchase, which is the source of the profit
MAC1, MAC2 and MAC3 are official staff of Macy's E-commerce service
APP
MAC3: Managers
Therefore, all the managers are official staff of Macy's E-commerce service
APP, and the managers can only be promoted from senior assistant