Mr. Johnny V. Abalos Jr.

Daily Routine:

Prayer
Cleaning-up
Checking of Attendance
1) Distribute the checked
LAS.

2) Fasten the LAS to the

portfolio folder.
 Please update your table of
contents.
LAS # Date Activity Title

Note:
Do not write anything on the score. The
teacher will update it for you.
1) Distribute the blank LAS.

2) Fold the left side of the

sheet to make a one (1) inch
margin.
Write your:

Control #
 Write your :

Last Name, First Name,

Middle Initial
Write your Grade and Section:

Grade 12- St. Pedro Calungsod

 Date:

October ,2018
_____day
Activity No. 41
 Subject :

/ Discipline and ideas in

the Applied Social
Sciences
Type of Activity:

/ Concept Digest
/ Exercises
 Activity Title:

Comunication Media
Channels
Learning target:

Distuinguish the appropriate

communication media channels
to use in different settings
and situations.
Reference:

Cleofe, Myreen P.et.al.(2016)

Discipline and ideas in
the Applied Social
Sciences, DIWA
Learning Systems Inc.,
pp.199-205.
Out with the old, In with the
new ?

Old? New? one thing is common-

both generations are fascinated with
the unfamiliarity of either the old or
the new. it must be noted that the
internet and other technologies are
products of various elements that
were conceptualized during the “ old
times”- text, audio, video, and
images.
New Media is YouMedia

Today, youth has a high

involvement in newer kinds of media.
You are no longer a receiver of
content; you are also a creator of
content.
 Lievrouw and Livingstone (2002)
define new media as a link between
information communication
technologies and social contexts
such as practices and uses. In other
words, new media is about
connectivity, access to other new
media users, interactivity, ubiquity,
delocatedness, and diffusion.
New Media may refer to any of the
following typology:

*** Applications that can be

characterized as mass media and yet
employ newer features that none on
traditional.
*** Internet activities: online
journalism, digital advertising, online
broadcasts, online communities and
discussion sites, the world wide web,
search engines.

*** Electronic mesaging ( e-mail ),

online gaming.
Main Categories of New media

1) Interpersonal communication
media- characterized by mobile
telephony and e-mail-contents are
private and perishable.
2) Interactive play media- includes
computer- based devices, video
games, and virtual reality.
3) Information search media-
example: Internet, WWW, moblie
telephony, broadcast telephony,
broadcast teletext, and radio data
services.
4) Collective participatory media-
involve the use of internet for
sharing and exchanging information,
ideas, and experiences ( computer-
mediated ).
Telecommunication

As defined by Serafica
( 2001 ), it pertains to the process
of relaying and transmitting
messages .
Example : voice, data, and electronic
information thru written, oral,
pictorial, audiovisual or any other
forms that are sent as signals thru
various means such as wire, radio,
elctromagnetic, spectral, or optical.
Example in the application of
telecommunication during disasters,
it is used by the government in
informing the people of whatever will
strike,hence reducing the risk and
number of casualties.
Activity:

1) For you, is traditional media dead?

In what aspects or areas do
traditional media beats new media?

2) Do you believe in the idea that “

there is plenty of informstation out
there, but thre is a scarcity of
knowledge”? why do you say so?
3) What is the role of
telecommunication in education
sector?
 Rubric:
10 8 6 4

Thoroughly Ideas are Ideas Litte or no

explained explained, somewhat explanation
ideas, coherent in explained, of ideas,
extremely writing but somewhat lacks
coherent there are coherent in coherency
writing and some errors writing and and have
few errors in in grammar. have many many errors
grammar. errors in that hurt
grammar. understanding
.
Passing of LAS

Prayer