HARAAZ

COFFEE
Al-Emadi Center for
Trade and Export
TABLE OF CONTENTS

CUSTOMER AND
01 ABOUT THE COMPANY
04 COMPANY
RELATIONSHIP

COMPANY STRATEGY,
FORCASTING AND
02 PLANNING AND
OPERATIONS
05 INFORMATION

SUPPLU CHAIN
03 SUPPLY CHAIN VIEW
06 PROCESSES
01
ABOUT THE
COMPANY
 ABOUT THE COMPANY
Al-Emadi Center for Trade and
NAME
Export

FOUNDER Galib AL-Harazi

DATE 2016

LOCATION
Center/Yemen –Sanaa
 COMPANY

Objectives services vision

1. Restoring the reputation and history
of Yemeni coffee in the world.
2- Establishing an authentic agricultural
society and spreading and raising
awareness of coffee culture in
Yemeni society.
3- Contribute to uprooting qat trees
and raising Yemen's economy by
growing, marketing and
exporting coffee locally and
internationally.
4- Striving to be the pioneers to apply
international quality standards in
the field of coffee cultivation.
1- Exporting Coffee in small and
large quantities
2- Marketing and selling coffee
through branches and café
service.
3- Distributing and delivering of
coffee in Sana'a and all
Yemeni governorates.
4- Selling of coffee seedlings.
5- One of the first cafes to offer
specialized coffee services
with high quality.
We strive to be pioneers in the
cultivation, restoration
of the culture and
authenticity of Yemeni
coffee by producing,
marketing and exporting
it in accordance with the
best international quality
standards

5- The active participation of all officials

and influencers in promoting the
cultivation of coffee all over the

country .
 02
COMPANY STRATEGY,
PLANNING AND
OPERATIONS
#STRATEGY

● Reliance on local farms

● Reliance on the company's tracking agencies to export

products

● Storage in special warehouses away from direct sun light

and odors because they affect the quality of the coffee

● Using dedicated trucks and containers to deliver coffee

locally or internationally
#PLANNING

● Harvest

● Drying

● Peeling

● Package

● Sale and export

#OPERATION

● Orders

● Export
 Export container
Cost Planning spesifications
● COST
● Transportation • Number of pallets
● Tax • Temperature
● Customs • Number of bags
● Other
 03
SUPPLY CHAIN VIEW
 SUPPLY CHAIN VIEW

push pull

Locally International
SUPPLY CHAIN VIEW
pull
 04
CUSTOMER AND
COMPANY
RELATIONSHIP
Coffee is one of the most common drinks around the globe –
more than 400 billion cups are consumed each year. Just in the
United States, Americans consume more than 450 million cups
of coffee every single day!

Locally Internationally
DIRECT SHIPPING Last mail delivery
DISTRIBUTION CHANNELS

MANUFACTURER

Retailers Consumer Wholesaler

Consumer Retailers

Consumer
 05
FORCASTING AND
INFORMATION
 FORCASTING AND INFORMATION

How does the company get date and information?

Company mostly depends on past information in forecasting and it also ask
some expertise about the market
FORCASTING AND INFORMATION
 06
SUPPLY CHAIN
PROCESSES
SUPPLY CHAIN PROCESSES

Partnership

SRM ISCM CRM

 Supplier Relationship Managrment

SRM
SUPPLY
SOURCE BUY
COLLABORATION
 Internal Supply Chain Management

ISCM
Demand Supply
Strategic planning
planning planning
Customer Relationship Managrment

CRM

Marker Price Order Management

THANK YOU FOR
LISTENING