Mercedes benz

Made by Frederik
FACTS ABOUT THE COMPANY

- Products or services provided?

- mercedes-benz is a car factory that offers best-in-class mobility services

- Where is the company headquarters?

- Mercedes-Benz headquarters is in Stuttgart Germany

- In how many countries does the company operate?

- Mercedes-Benz have close to 10,000 employees work at Mercedes-Benz Mobility
at 81 locations in 34 countries on five continents.
THE FOUNDER

• Carl Benz

• Born in to a low-class household

• He pass the entrance exam for mechanical engineering

• Karl ruhe

• Man on a mission

• Bertha Ringer is carl Benz wife

HISTORY OF THE COMPANY
• When was the company founded
• Benz and Cie in October 1883
• Daimler and Benz put their rivalry aside and in a agreement in 1924
• And later rename the company to Mercedes-Benz
• Sum up the most 8 important events of the company´s history
• Developing of a gasoline two-stroke engine in 1879 by Carl Benz
• Benz and Cie in October 1883
• First automobile in 1885
• Began manufacturing cars for sale in 1888
• 1909 blitz and Benz break the absolute speed record made by any plane train or
automobile.
• 1909 get the three-star logo
• Daimler and Benz put their rivalry aside and agreement in 1924
• the two-company merge together 1926 and rebrand to Mercedes-Benz
THE BUSINESS OF THE COMPANY

• CORE VALUES
• Integrity is to creates trust form their customer
• Openness that they are open to new customers and don't judge them
• Respect to the customer

• MISSION
• WE WILL INSPIRE AND CREATE AN EXCEPTIONAL PLACE TO WORK AND TO DO
BUSINESS. ONE EMPLOYEE, ONE CUSTOMER, AND ONE VEHICLE AT A TIME. WE
CREATE THE LUXURY SHOPPING EXPERIENCE THAT OUR CUSTOMERS TRULY
DESERVE.
THE TARGET GROUP C class is the classic family car

WHO IS THE COMPANY´S TARGET GROUP?

What they all have in common is
that Mercedes-Benz is a luxury car
brand and therefore slightly more
expensive than the rest of Market
S class is for business people
who have more money than the
average person A class is a mom/second car
 ANALYSIS OF THE COMPANY´S COMPETITIVE
CONDITIONS
• How many competitors does the company have?
•Bmw
•Audi
•Volkswagen
• Are their products the same or just similar?
• All their products surf the same purpose.
•Mercedes-benz c-class
•Bmw 5 serie
•Audi a4, a5 and a6
• Do they have the same target group?
• BMW, AUDI AND MECEDES-BENZ HAVE ALL THE SAME CUSTOMER.
• VOLKSWAGEN ARE MORE FAMILY BASED VEHICLES.
 MARKETING AND ADVERTISING
Aida • How does the company
• A w126 market their products
or services? What
• I the car it self
marketing strategies do
• D Die S-Klasse – Das beste auto der they use?
welt F1
• A mercedes-Benz w126 Instagam
TV commercials
REFERENCES

• https://www.mercedes-benz.com/en/innovation/milestones/corp
orate-history/

• https://www.mercedes-benz-mobility.com/en/what-we-stand-for
/core-values/

• https://www.youtube.com/watch?v=JFIEds4Rcao
• https://bstrategyhub.com/mercedes-benz-mission-statement-visi
on-core-values-analysis/