Advanced Marketing

Management
Topic:- Impact of COVID-19 on HUL's Marketing Strategies
Presented by: Debahuti Mukherjee, Debasmita Roy,
Debayan Ghanty, Debomoy Laskar.
 Contents
01 Introduction 05 Focus on Essentials

Context of the Results and

02 Pandemic 06 Impact

03 Marketing Shifts 07 Future Outlook

Digital
04 Transformation 08 Conclusion
 Intrduction
• HUL (Hindustan Unilever Limited) is a prominent consumer goods company in India.
• The company has a strong marketing presence, characterized by a consistent focus on
creating and delivering products tailored to the diverse needs of the Indian market.
• HUL's brand positioning is centered around being a trusted and value-driven brand.
• The company has successfully established itself as a reliable provider of products that
enhance the lives of its consumers.
• HUL's products are designed to cater to a wide range of consumer needs, contributing to
its widespread popularity and market presence.
 Context of the Pandemic
• Healthcare: The healthcare sector has been under immense pressure, with hospitals
overwhelmed by the influx of patients
• Economy: The pandemic has led to an economic downturn on a global scale.
• Education: Schools and universities worldwide have closed their doors, resulting in the
disruption of traditional educational systems.
• Social Interactions: Social distancing measures and lockdowns have forced people to
limit their interactions, leading to feelings of isolation and loneliness.
 Marketing Shifts
HUL (Hindustan Unilever Limited) adapted its marketing strategy during
COVID-19 by focusing on
• digital channels
• emphasizing hygiene-related products
• engaging with consumers through empathetic campaigns to
address pandemic concerns.
Digital Transformation
HUL transitioned to digital channels for advertising and
communication by
• leveraging social media platforms.
• online campaigns e-commerce
• collaborations to reach consumers directly and ensure a stronger online
presence during the COVID-19 pandemic.
Focus on Essentials
Focus on Essentials Showcase HUL's strategic pivot
towards promoting essential products during the crisis
●Supply chain disruptions.
●Labour shortages.
Results and Impact
Present data or testimonials indicating the effectiveness of HUL's
adjusted marketing strategies.

● Increased Digital Presence.

● Sales Performance.
● Consumer Loyalty and Perception.
● Social Impact Initiatives.
Future Outlook
• Continued Emphasis on Digital Strategies
• Brand Resilience and Innovation
• Adaptation to Changing Consumer Behavior
• E-commerce Integration
• Global Expansion and Market Diversification
Conclusion
COVID-19 prompted Hindustan Unilever Limited (HUL) to pivot its
marketing strategies. The company embraced digital channels,
refocused on essential products, and integrated socially responsible
messaging. HUL's agility and consumer-centric approach allowed it
to navigate challenges, showcasing a resilient and adaptable
marketing strategy during unprecedented times.