THE FORMULA

WINNING WEBINAR
TEMPLATE
Copyright 2015 The Fletcher Method

This is the ultimate framework for an extremely engaging and effective webinar. If you follow this format, expect conversion rates of up to 10-
30% (for live webinars). There are 6 main phases to captivate, educate and motivate your audience take action. Each bullet represents a “slide” in
your webinar (use this along with my done-for-you slide template).
WINNING WEBINARS
1 Frame 2 Teach 3 Shift
5 Mins 30 Mins 5 Mins
Grab immediate attention with specific Make a natural transitioning from
This is where you provide value and
currency, metric and timeline. Show why teaching to selling (the webinar shows
show them the three core steps
they should trust you, why this is different, what to do, your products or programs
required for success (what not how).
simple and relevant to them, and why they show how you can help them get results
๏ Promise: measurable
should outcome
stay until the end! ๏ Promise: measurable outcome in their life orproblems
business).(from >
๏ Review: 3 main
๏ Difference: disrupt conventional ๏ Problems: 3 main obstacles

{
to)
thinking ๏ Transformation: metaphor
๏ Seed: how will you get these
๏ Is this for me?: relevant to them ๏ Model: show them a framework
results?
๏ 3 main problems: core struggles ๏ Steps: break it down (what not
๏ Story: yours or clients struggle 3 how)
๏ Two options: DIY or with you
๏ Discovery: the secret solution you’ve X ๏ Proof: real results (yours or
๏
๏
Promise: your solution or program
Takeaway - who its not for!
found clients)
๏ Ask - can I show you how I can
๏ Interaction: ask their biggest ๏ Decision: the old way or new way?
help?
frustration ๏ Ask: what's your #1 takeaway?
๏ Stay: bonus for staying until the end
EDUCATE

4 SELL 5 Show 6 Ask

10 Mins 5 Mins 5 Mins
You need to sell your product. don’t shy away Welcome aboard new clients with a bang - This is often where you’ll get the most
from this simple truth. If you’re passionate show them the awesomeness that awaits! sales. Restate top objections as
๏about the results,
Product it’s yourand
tour: feature rolewhy
to motivate
it Show those on the fence why they shouldn’t questions. Most people don’t buy because
them to make a change! miss out they don’t think it applies to them or
matters
believe they can achieve results.
๏ Value stack: list the real itemized ๏ Welcome: Show them next steps ๏ Objections: relevant to me,
value ๏ Congratulate: individuals by name achievable
๏ Normal price: show list price (on your ๏ Do a tour of product or process ๏ On the fence - address main
site) (screen) concerns
๏ Webinar price: should be 30-50% off ๏ Re-sell the value: clear and simple ๏ Restate offer ad risk reversal
๏ Urgency: Bonus to buy now (qty. or ๏ Speed: show them their first win! ๏ Remind: them of alternatives
time) ๏ Proof: examples of clients’ results ๏ Challenge: them to make a change
๏ Call to action: logic and ROI analysis
๏ Guarantee: strong risk reversal policy
๏ Call to action: future pacing vs
inaction MOTIVATE!
 WEBINAR SLIDE TEMPLATE
Copyright 2015 The Fletcher Method

Use this “fill in the blank” template to quickly create your Winning Webinar. All you need to do is add compelling images,
customize to match your brand and add your speakers notes. This will save you hours of hard work.
WINNING WEBINARS
TITLE SLIDE
 Frame
(Why Should They Stay)
PROMISE
DIFFERENCE
IS THIS FOR ME?
3 MAIN PROBLEMS
YO UR STORY AND
STRUGGLE
YOUR DISCOV ERY
INTERACTION
STAY STRAT EGY
 Teach
(What to Do)
CONTENT 1 TITLE SLIDE
STA RVING
TRANSFORMAT ION
SHOW MODEL
STEPS
PROOF
DECISION
INTERACTION
 Shift
(FROM WHAT TO HOW)
3 MAIN SHIFTS
HOW WILL YOU GET RESULT S?
2 OPTIONS - SLOW OR
FA ST
INTRODUCE SOLUTION
WHO IT’S FOR
CAN I SHOW YOU?
 SELL
(Why You, Why Now)
P R O DU C T T O U R
VA LUE STACK
NORMAL PRICE
WEBINAR-ONLY PRICE
URGENCY
CTA 1: LOGIC
GUARANTEE
CTA 2: FUTURE PACING
 Show
(What’s Next, What They’ll Miss)
WELCOME NEW FOLKS!
CONGRAT ULAT E BY
NAME
TOUR OF AC TUAL PRODUCT
RESELL THE VA LUE
 Ask
(Any Questions?)
OBJECTIONS
ON THE FENCE
RESELL THE VA LUE
REMIND OF ALT ERNAT IVES
CHALLENGE THEM