EXPLORING SAN JOSE FARM TOURISM

THE LOCAL PRECEPTION OF AGRIPRENEURS

Presented By:
Abingan, Aba Margiela L.
Bondoc, Jenny Rose I.
Halili, Nolly F.
Tablac, Patricia Isabela
Lingat, Rachelle C.
 BACKGROUND OF THE STUDY

This study recommended a range of initiatives, strategies, and

actions to be executed contributing to the environmental, cultural,
social, and economic growth of the area, which is reflected
through a development plan, in order to develop sustainable agri-
farm tourism in San Jose.
SIGNIFICANCE OF THE STUDY
• To Research Participants
• To the Farmers
• To the Local Government Unit
• To the Agripreneur
• To the Department of Tourism
• To the Future Researchers
REVIEW OF RELATED LITERATURE
STUDIES
• RELATED LITERATURE

• Agri-Farm Tourism
• Products and Services
• Marketing activities
• Linkages
• Development Plan
 RELATED STUDIES

Developed economies viewed tourism as a response to

employment and livelihood gaps in rural areas (Sharpley and
Vass, 2020). Furthermore, according to (Fisher, 2019; Garrod,
2019) Due to the widespread impact of agriculture, in many
countries, tourism is currently the focus of farm diversification .
 STATEMENT OF THE PROBLEM
• Questionnaires for Perception of Agripreneurs on Farm • 2.3. Are interested in performing Agritourism
Tourism activity?
• 1: What is the demographic profile of the agripreneurs in
Tarlac in terms of:
• [ ] Have you got any farm house where you can
• 1.1. Name: (Optional)
•
accommodate guest:
1.2. Age:
• 1.3. Gender:_ Female _Male
• [ ]Have you or any family member got any
• 1.4. Income hospitality experience:
• 1.5 Farm address • [ ] Do you need any tinning:
• 2. Farm Tourism Experience
• 2.1 Have you heard about Agritourism? • 3.1 Since how long you are performing agriculture:
• _Yes.
• _No. • 3.2 How many people perform agriculture activity
• 2.2 If Yes: from your Family?
• [ ] How did you hear about it:
• [ ] What have you heard:
• 3.3 How many Acres of land do you have?
• [ ]Please share your knowledge related to Agritourism:

• 3.4 Are you willing to invest money in this

business?
 HYPOTHESIS
Agripreneurs in San Jose Tarlac who engage in farm tourism will
see it as an avenue for promoting growth, encouraging
community participation and preserving their agricultural
heritage. Additionally, the researchers visualize that the
agripreneurs of San Jose Tarlac
 DEFINITION OF TERMS
Agripreneurs They are commonly referred to as entrepreneurs. They are the
people or groups involved in creative and entrepreneurial
endeavors within the field of agriculture.
Agritourism It combines elements of agriculture, tourism, and hospitality to
provide visitors with an educational and recreational experience
related to farming and rural life.
Farmers are people or groups of individuals who participate in activities,
like growing crops and raising animals with the goal of producing
food, fiber and other agricultural goods.
Economic Factor This factor refers to the various elements and conditions within the
economic environment that can impact the success, growth and
overall performance of agripreneurial ventures.
Environmental Factor These environmental factors can play a significant role in shaping
the attitudes, decisions, and behaviors of agripreneurs.
Perception of Agripreneurs This perception is influenced by a range of factors, including
personal experiences, knowledge, attitudes, and the external
environment in which they operate.
Socio-Cultural Factor These factors are an integral part of the broader
environment in which agripreneurs operate and can
significantly shape their attitudes, values, and
decision-making processes.

Sustainable- Sustainability refers to the ability to maintain or

sustain activities without causing harm to the
environment, society or economy.

Tourism . Tourism often entails exploring destinations,

attractions and immersing oneself in cultures and
environments.
CHAPTER 2
 • This study used a method to
gather information about the, San
Research Jose, Tarlac and this study we are
the researchers to take more
Design details by this study on the other
hand, to determine the
respondents on this study. And to
possess certain characteristics or
experiences relevant to the study
being conducted.
PARTICIPANTS
 INSTRUMENTAL QUESTIONNAIRE

The researchers used one - on one interivew

 DATA GATHERING
The researchers will provide questionnaire which were
answered by the respondents or the farmers in San Jose, Tarlac.
The Researchers will use Qualitative Research Approach to
determine the perspective of farmers on farm tourism and also to
provide enough data to support their study.
STATISTICAL TREATMENT
 • N=? 5,459
• N= 5459
SLOVING 1+5,459 x (0.05)2 = 372, 691
• E= 0.05
FORMULA • N= 372, 691 or 372