Business Awareness

Company , Chairpersons, Board Members, CEO, MD,

Company v/s Industry, Profession, Logos of Companies,
Branding, Company and its Products, Companies and their
origin, basic structure of Company, Entrepreneurs,
Trademarks, Globalisation, Liberalisation.
COMPANY AND CEO
• AMAZON (ANDY JASSY)
• INTEL (PATRICK P. GELSINGER)
• ROLEX (JEAN FREDERIC DUFOUR)
• TWITTER (ELON MUSK)
• MASTERCARD (MICHAEL MEIBACH)
• ADIDAS (KASPER RORSTED)
• NIKE (JOHN DONAHOE)
• HSBC (NOEL QUINN)
• WALT DISNEY (BOB CHAPEK)
• CANON (FUJIO MITARAI)
• FLIPKART (KALYAN KRISHNAMURTHY)
• GOLDMAN SACHS (DAVID M SOLOMON)
• ORACLE (SAFRA A CATZ)
• UBER (DARA KHOSROWSHAHI)
• FACEBOOK (MARK ZUCKERBERG)
• SAP (CHRISTIAN KLIEN)
• COGNIZANT (BRAIN HUMPHRIES)
• McDonald's (CHRIS KEMPCZINSKI)
• GOOGLE (SUNDER PICHAI)
• BMW (VIKRAM PAWAH)
• APPLE (TIM COOK)
• SONY (KENICHIRO YOSHIDA)
• YAHOO (MARISSA MAYER)
• SAMSUNG (KIM,KI NAM KIM,HYUN SUK KOH,DONG JIN)
• BLACK BERRY (JOHN S.CHEM)
• AUDI (RUPERT SADLER)
• KFC (ROGER EATON)
• MERCEDES BENZ (OLA KALLENIUS)
• ALIBABA GROUP (DANIEL ZHANG)
• MICROSOFT (SATYA NADELLA)
• HONDA (TAKAHIRO HACHIGO)
• IBM (ARVIND KRISHNA)
• ADOBE INC. (SHANTANU NARAYAN)
• ARISTA NETWORKS (JAYSHREE ULLAL)
• NOKIA (PEKKA LUNDMARK)
• TESLA (ELON MUSK)
• SPACE X (ELON MUSK)
• NETFLIX (TED SARANDOS)
• HAL (C.B. ANANTHAKRISHNAN )
• ISRO (S SOMANATH)
• NTPC (GURDEEP SINGH)
• RAILWAY BOARD (JAYA VARMA SINHA)
• H&M( HELENA HELMERSSON)
• XIAOMI (LEJ JUN)
• DELL TECHNOLOGIES (MICHAEL DELL)
• VODAFONE (NICK READ)
• RELIANCE INDUSTRIES (MUKESH AMBANI)
• STARBUCKS (KEVIN JOHNSON)
• TOYOTA (AKIO TOYOTA)
• WALMART (DOUGH MACMILLION)
• YOUTUBE (SUSAN WOJCICKI)
• WHATSAPP (WILL CATHCART)
• PEPSI CO (RAMON LAGUARTA)
• INSTAGRAM (KEVIN SYSTROM)
• GODREJ (MOHIT MALHOTRA)
• FORD (JIM FARELY)
• AIR INDIA (PRADEEP SINGH KHAROTA)
• AMUL (R S SODI)
• ASHOK LEYLAND (VIPIN SONDHI)
• BSNL (PRAVIN KUMAR PURWAR)
• BAJAJ AUTO (RAJIV BAJAJ)
• E BAY (JAMIE LANNONE)
• CAPGEMINI (AIMAN EZZAT)
• INFOSYS (SALIL PAREKH)
• Allahabad Bank (SS Mallikarjuna Rao)
• Andhra Bank (J Packirisamy)
• Apollo Hospitals (Prathap C Reddy)
• Axis Bank Ltd. (Amitabh Chaudhry)
• Bank of Baroda (Sanjiv Chadha)
• Cafe Coffee Day (Malavika Hegde)
• Zee Telefilms (Punit Geonka)
• Yatra.com (Dhruv Shringi)
• Wipro Thierry (Delaporte)
• Tata Motors (Girish Wagh)
• TATA Group (Natarajan Chandrasekaran)
• Steel Authority of India Limited (SAIL) (Soma Mondal)
• State Bank of India ( Shri Dinesh Kumar Khara (Chairman), Shri C S Setty (Managing Director))
• Snapdeal (Kunal Bahl )
• Royal Enfield (B.Govindarajan)
• Oil and Natural Gas Corporation (Shri Rajesh Kumar Srivastava)
• Maruti Suzuki (Kenichi Ayukawa)
• Mahindra & Mahindra (Dr Anish Shah)
• Larsen & Toubro (S N Subrahmanyan)
• HCL Technologies (C Vijayakumar)
Basic structure
• Organizational Structure
The formal arrangement of jobs within an organization.
Organizational Design Organizational Design
A process involving decisions about six key elements:
1. Work specialization
2. Departmentalization
3. Chain of command
4. Span of control
5. Centralization and decentralization
6. Formalization
Organizational Structure
• Work Specialization: The degree to which tasks in the
organization are divided into separate jobs with each step
completed by a different person. Overspecialization can
result in human diseconomies from boredom, fatigue, stress,
poor quality, increased absenteeism, and higher turnover.
• Departmentalization : Grouping jobs by functions performed
Product . Grouping jobs by product line Geographical.
Grouping jobs based on territory or geography Process.
Grouping jobs based on product or customer flow Customer.
Grouping jobs by type of customer and needs.
ENTREPRENEURS
• The entrepreneur is defined as someone who has the ability and desire to
establish, administer and succeed in a startup venture along with risk entitled
to it, to make profits. The best example of entrepreneurship is the starting of a
new business venture. The entrepreneurs are often known as a source of new
ideas or innovators and bring new ideas in the market by replacing old with
an invention.
• It can be classified into small or home business to multinational companies.
In economics, the profits that an entrepreneur makes is with a combination of
land, natural resources, labour and capital.
• In a nutshell, anyone who has the will and determination to start a new
company and deals with all the risks that go with it can become an
Entrepreneur.
• What are the key concepts of entrepreneurship?
• The 4 key concepts of entrepreneurship are as follows:
1. Innovation
2. Risk taking
3. Vision
4. Organisation
• What are entrepreneur traits?
• Some of the most important entrepreneurial traits are:
1. Passion
2. Risk taking ability
3. Persisting nature
4. Innovative
5. Leading from the front
6. Ethical in nature
• Who is the father of entrepreneurship?
• Joseph Alois Schumpeter is regarded as the father of entrepreneurship. He introduced the concept of
entrepreneurship.
TRADEMARKS
A trademark is a visual symbol in a word form or in the form of colour,
label, applied to products for sale with a view to indicate the consumer that
the said product is manufactured by a particular person or organization with
a definite source of origin and subsequently to differentiate that product
from that of any other person's or organisation's product of similar type and
function.
By applications of this mark the manufacturer or seller gets a limited
exclusive right to use the trademark in relation to that product. Such a right
of the use of mark is recognised as a Trademark and can seek protection
under common law or by registering it under the Trademarks Act 1999
which has come over the earlier existing Trade and Merchandise Marks Act
1958.
Trademark Act, 1999 identified other type of
Trademarks as:
• Service mark: Service marks are marks or names used by businesses rendering various kinds of
services. The new definition of 'service' has been included for the benefit of service-oriented
establishments such as banking, communication, education, nance, insurance, hospitality, etc. A
service mark is the same as a trademark except that it identifies and distinguishes the source of a
service rather than a product.
• Certification mark: Provisions are also made in the Act for registration of Certification marks,
whose function is not to indicate trade origin, but to indicate that the goods have been certified for
certain characteristics in it.
• Smell mark and Sound mark also evolved with time to differentiate products of origin with a
distinct and identical Smell and/or Sound which is publicized in advertising to educate the
consumers about this differentiating factor of the product.
• Trade Dress: Trade dress refers to combination of elements that make up the look, feel, or
environment of a product or business; the term can refer to individual elements of a product or
business image as well as to the image the combination of those elements creates. Trade Dress is
non-functional physical detail. Trade Dress may include a few important features like: Size, shape,
design, colour,etc.
• Collective mark: Trademarks Act, 1999 has also made provisions for registration and protection
of Collective marks, which is a mark owned by association of people for producing certain
goods.
• Well-known trademarks: Section 2(1)of the Trade Marks Act, 1999 “well-known trade mark”, in
relation to any goods or services, means a mark which has become so to the substantial segment
of the public which uses such goods or services that the use of such mark in relation to other
goods or services would be likely to be taken as indicating a connection in the course of trade or
rendering of services between those goods or services and a person using the mark in relation to
the first-mentioned goods or services.
• Generic Trademark: The value of a trademark whether registered or not can be maintained only
if the proprietor uses it and takes prompt action against infringement or passing-off. If
infringement of the mark is prevented, the mark is likely to become a generic name and the
distinctiveness of the mark will be lost or eroded or diluted if other traders use the same or
similar mark in relation to the same or similar goods or sometimes even different goods
• Domain name Trademark With modernization and the development of the world into an internet
world saw the evolution of a new concept of domain name trademark. Every business on the
internet has a domain name which is a unique address in cyber space at which the website is
located.