About Us

We cook food better!

Rajat's Pizzeria & Bistro will be a vibrant

eatery located in the heart of the city,
catering to the diverse tastes of
residents, office workers, students, and
tourists. Our specialty lies in crafting
mouth-watering pizzas, delectable
burgers, and delightful pastries, all made
with high-quality, locally sourced
ingredients.
START-UP CAPITAL AND FUNDING
BREAKDOWN
5 LAKHS 15 LAKHS
INITIAL INVESTMENT ADDITIONAL CAPITAL REQUIRED
(PERSONAL SAVINGS) (BANK LOAN)

- RENT AND INTERIOR SETUP: INR 8 LAKH - KITCHEN EQUIPMENT: INR 4 LAKH
- INITIAL INVENTORY: INR 2 LAKH - MARKETING: INR 1 LAKH
 OUR MENU
Choose your favorite dish

PIZZA BURGER PASTRIES SOFT DRINKS BEVERAGES

 REVENUE STREAMS

PRIMARY • SALES OF PIZZAS, BURGERS, AND

REVENUE PASTRIES

SECONDARY • BEVERAGES AND COMPLEMENTARY

REVENUE ITEMS
 COST ANALYSIS

VARIABLE COSTS FIXED COSTS

- Ingredients: 40% of the selling price. - Rent: INR 70,000/month
- Salaries: INR 1.5 Lac/month
- Packaging: 5% of the selling price. - Utilities: INR 20,000/month
- Variable Labor Costs: 15% of the selling price. - Marketing: INR 10,000/month
 OUR PRICES
Choose your favorite dish

RS.230 PIZZA BURGER RS.100

RS.50 PASTRIES OTHERS MRP

 SETTING OF SELLING PRICE
Selling Price per Unit=Total Variable Cost per Unit + Total Fixed Cost per Unit +
(Total Variable Cost per Unit X Profit Margin)
Let's assume the following values for illustration purposes:
•Total Variable Cost per Unit: INR 150 (40% of the selling price).
•Total Fixed Cost per Unit: INR 50 (This is a hypothetical value for illustration).
•Profit Margin: 20%.
Selling Price per Unit=150+50+(150×0.20)
Selling Price per Unit=150+50+30=INR 230 per Pizza
 BREAK-EVEN ANALYSIS
Break-Even Point (in units)= Fixed Costs/Selling Price per Unit−Variable Cost per unit

Assuming the following values for illustration purposes:

•Fixed Costs: INR 2,00,000 per month (including rent, salaries, utilities, and marketing).
•Selling Price per Pizza: INR 230 (this is the hypothetical price for illustration).
•Variable Cost per Pizza: INR 92 (40% of the selling price).

Break-Even Point (in units)=2,00,000/(230−92)

Break-Even Point (in units)=2,00,000/138
Break-Even Point (in units)≈1667

Therefore, We need to sell approximately 1667 pizzas to cover all fixed and variable costs
and reach the break-even point. Beyond this point, each additional pizza sold contributes to
profit.
 SALES FORECAST
- PROJECTED MONTHLY SALES: INR 10 LAC
- PROJECTED ANNUAL SALES: INR 1.2 CRORE

DESIRED PROFITS
- AIM FOR A 20% NET PROFIT MARGIN.
- DESIRED ANNUAL PROFIT: INR 24 LAC

LOAN REPAYMENT PLAN

- MONTHLY REPAYMENT OF INR 30,000 FOR 5 YEARS.
 PRESENTATION TO THE BANK
- CLEAR OVERVIEW OF THE CONCEPT AND MARKET POTENTIAL.
- DETAILED FINANCIAL PROJECTIONS WITH A FOCUS ON BREAK-EVEN AND PROFITABILITY.
- BREAKDOWN OF LOAN ALLOCATION AND USE.
- COLLATERAL OFFERED: PERSONAL ASSETS.
- MARKET RESEARCH SUPPORTING REVENUE PROJECTIONS.
- MANAGEMENT TEAM'S RELEVANT EXPERIENCE.
THANK YOU