STARBUCKS

Abhilasha M E
Ashwin Sreekumar
Gnapika
Rishikesh Bhosale
Sai Deepthi
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Introduction
Starbucks is an American coffee company and coffee
house chain. It was founded in Seattle, Washington in
1971. Starbucks is known as the most famous coffee
in around the world. It is a successful company in
selling coffee and it has been attractive many people.
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Founders
 Jerry Baldwin
 Gordon Bowker and
 Zev Siegl

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 History Of Starbucks

Founded in Seattle, Washington Schultz Purchases Starbucks Opens first roasting plant in Washington

1982 1992

1971 1987 1993

Howard Schultz joins company as Director of Starbucks Company goes public

Marketing.
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Elements of Starbucks Supply
Chain Strategy
 Sourcing - Starbucks sources the finest quality coffee
beans from around the world, ensuring that their
customers get the freshest and most delicious coffee.
 Manufacturing - Starbucks utilizes technology and
automation to streamline operations and ensure
maximum efficiency in their manufacturing process.
 Logistics - Starbucks has an extensive network of
warehouses, distribution centers, and retail stores,
which helps them to quickly deliver products to
customers.
 Distribution - Starbucks has a wide range of retail
outlets, both physical and online, which helps them to
reach customers in a timely and cost-effective manner.
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 Starbucks' Sourcing and Procurement Transformation

Focus of Transparency Increased Efficiency and Investing in Quality and

and Sustainability control Innovation

• C.A.F.E practice (2004) • Supply chain • Should Cost model

• Direct relationship with reorganization- make • Focus on green and
the farmers. and deliver groups. ethical sourcing
• Regional roasting and • Technology integration
distribution-
Amsterdam
 Impact on Customer Experience

• Consistent coffee quality: Enhanced quality control measures ensured consistent taste and
aroma of Starbucks coffee, leading to greater customer satisfaction.
• Freshness guarantee: Optimized logistics and roasting processes delivered fresher coffee to
stores, elevating the customer experience.
• Ethical sourcing story: Transparency about sustainable and ethical sourcing practices
resonated with environmentally conscious customers, strengthening brand loyalty.
• Enhanced product variety: Direct relationships with farmers enabled sourcing of unique and
rare coffee beans, leading to exciting new product offerings.
• Improved store operations: Streamlined supply chains ensured consistent availability of
coffee and other ingredients, reducing wait times and enhancing customer convenience.
 Thank you
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