STRATEGIC MANAGEMENT

INTRODUCTION
Strategic Management of a Company

•The process of planning, executing,

and monitoring the organization's
long-term goals and objectives.
Strategic management is essential for
guiding the company's direction and
ensuring its success in a dynamic and
competitive business environment.
 TESLA,INC.
•Tesla, Inc. is an American multinational automotive and clean
energy company headquartered in Austin.

•It designs, develops, manufactures, sells, and leases electric

vehicles, energy generation, and storage systems

•Tesla Energy is one of the largest global suppliers of battery

energy storage systems and is a major installer of solar energy
generation systems in the U.S.

•Tesla’s mission is to accelerate the world’s transition to

sustainable energy.
CORPORATE STRATEGIES OF TESLA,INC.
• Mission and Vision
Tesla's corporate strategy is centered around its mission
to accelerate the world's transition to sustainable energy.
This mission statement guides all of Tesla's actions and
decisions.

• Product Diversification
Tesla's corporate strategy includes diversification into
multiple product lines, including electric vehicles (EVs),
energy storage, and solar products. This diversification
helps reduce reliance on a single product category.

• Global Expansion
Tesla pursues global expansion to reach new markets and
customers. The company has manufacturing facilities
and Gigafactories in various countries to meet local
demand.
 CORPORATE STRATEGIES
OF TESLA,INC.

•Sustainable Energy
A core aspect of Tesla's corporate strategy is
promoting sustainable energy. This includes
developing EVs that run on clean energy, energy
storage solutions, and solar technologies.

•Technological Leadership
Tesla strives to maintain technological leadership
in the EV industry. It invests heavily in research
and development (R&D) to innovate and improve
its products continually
BUSINESS LEVEL STRATEGIES OF TESLA,INC.

• Differentiation
Tesla's primary business-level strategy is differentiation. The company focuses on producing high-
quality electric vehicles with cutting-edge technology and features that distinguish its products from
traditional gasoline-powered cars.

• Vertical Integration
Tesla's vertical integration strategy involves controlling most of the steps of its supply chain, from
sourcing raw materials to final assembly and selling directly to consumers. This gives Tesla good
control over the quality, cost, and timeliness of its production processes
BUSINESS LEVEL STRATEGIES
OF TESLA,INC.
•Direct Sales Model
Tesla adopts a direct sales model, selling its vehicles
directly to consumers through its own showrooms and
website. This allows for better customer engagement
and control over the sales process.

•Autonomous Driving
Tesla is heavily investing in autonomous driving
technology as part of its business-level strategy. This
technology is expected to create new revenue streams
and enhance the appeal of its vehicles.
 FUNCTIONAL STRATEGIES OF TESLA,INC.
• Research and Development (R&D)
Tesla's heavy investment in R&D focuses on advanced technology,
especially in electric vehicles and batteries. Tesla's substantial
R&D investment compared to competitors positions it as an
innovative market leader, maintaining a sustainable competitive
advantage in the electric vehicle industry.
• Manufacturing and Operations
The company focuses on efficient manufacturing processes to
increase production capacity and meet growing demand. This
includes Gigafactories designed for high-volume production.
• Marketing and Branding
Tesla relies on its strong brand image and word-of-mouth
marketing to promote its products. The company's approach to
marketing is often unique and unconventional.
 • Software Development
FUNCTIONAL Tesla continuously develops and updates its vehicle software to enhance
features, safety, and performance. Software updates are often delivered over-
STRATEGIES OF the-air.
TESLA,INC.
• Sustainability Initiatives
Tesla integrates sustainability into its functional strategies by striving to
reduce the environmental impact of its products and operations.
 CONCLUSION
• In conclusion, Tesla's strategic focus on innovation,
sustainability, and technological advancement is
strongly supported by a SWOT and PESTEL analysis.

• In Tesla, Inc., strategic decisions are typically made by

different levels of management, and the individuals
responsible for strategic decision-making vary at each
level
Eg-Elon Musk is the CEO of Tesla and plays a
significant role in setting the company's overall
corporate strategy.
• Tesla, Inc. sets its corporate, business, and functional
strategies through a combination of visionary
leadership, innovation, and a focus on sustainable
transportation and energy solutions.
THANK YOU