Organizational Strategies and

Change
ABOUT HEMAS HOLDINGS PLC
• founded in 1948 as a pharmaceuticals and chemicals named Hemas(drugs) Ltd by
Sheikh Hasannally Esufally.
• In 1960, the manufacture of toiletries in collaboration with a French multinational.
• In the late 1970s- develop the leisure sector.
• In 1978- commodity export and apparel manufacturer.
• In 1990s- launched clogard toothpaste today has 35% market shares
• Restructured in 1993 (Hemas Drugs Ltd. renamed Hemas Holdings(Pvt) Ltd)
• In 2008 commencement of Hemas Hospital in Wattala.
• Recently group entered to power sector.

• Sectors
 SWOT ANALYSIS
Strengths Weakness Opportunities Threats
• ISO 9001 Certificate. • Hotel system is not
• Wide range of products • Competition with other
• Well-qualified and enough to capture
& services -Can share large companies
experienced Board of major market share.
services of each sector • Government policies
directors and • Less number of air
• Internationally on pharmaceutical and
committee. lines partners.
• Distribution network of Recognized company transportation sector
• Well-established sales
• Achieved company • Ongoing economic
and distribution pharmaceutical is not
reputation and crisis and health sector
System. enough to cover whole
consumer trust issues
country
 STRATEGY CHANGES ACCORDING TO THE
ECONOMY
Hemas Holding PLC's market share, affecting • Invest more money in marketing
price, costs, and investments can be • Invest more money in R&D
challenged.

Health sector issues due to the economic • Maintain the high quality of
crisis products.
• Develope customer relationships.

Retail sellers, distributors, and consumers,

• Differentiating the product range to a
affecting revenue and growth.
further extent.
• Keep moderate prices for products.
 RECOMMENDATION

• Digital Transformation

• Sustainable Innovations

• Diversified Portfolio Expansion

• Investment in Research & Development (R&D)

 CONCLUSION
• Analysis within the organizations and outside the organization

• building strategic plans according to the current economy

• providing recommendations for development of the future of the

organization
Thank You !