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  • Marketing Analytics - Unit-II

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    Shadique Shams
    10 views31 pages
    The document discusses marketing analytics and market sizing approaches, including top-down and bottom-up approaches. It covers advantages and disadvantages of each, and how to calculate ideal market size and customer lifetime value, which are important concepts in marketing analytics.

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    Marketing Analytics_ Unit-II

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    The document discusses marketing analytics and market sizing approaches, including top-down and bottom-up approaches. It covers advantages and disadvantages of each, and how to calculate ideal market size and customer lifetime value, which are important concepts in marketing analytics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views31 pages

    Marketing Analytics - Unit-II

    Uploaded by

    Shadique Shams
    The document discusses marketing analytics and market sizing approaches, including top-down and bottom-up approaches. It covers advantages and disadvantages of each, and how to calculate ideal market size and customer lifetime value, which are important concepts in marketing analytics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 31

    UNIT-II : Marketing Analytics

    Market Sizing & Its Approaches/Methods-


    UNIT-II : Marketing Analytics
    Market Sizing & Its Approaches/Methods-
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    Advantages & Disadvantages of Top Down Approach
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    Advantages & Disadvantages of Bottom up Approach
    UNIT-II : Marketing Analytics
    How to Caluculate Ideal Market Size-
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    Customer Life Time Value
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics
    UNIT-II : Marketing Analytics

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