GROUP 21

1884 1902 1937 1982 1990 2023

Founded by Production Introduction Production Launch of 2001 – Factory Fire
Siegfried start @ of Twin Ends and John Daytona in 2002 – Factory 2 Starts
Bettman Coventry Engines Bloor buys Cologne 2003 – Launch of Rocket
the Brand
4V Analysis

Volume
40000 734840
motorcycles/year motorcycles/year

Variety
43 Models 96 Models

Demand fluctuates Variation Not much

as they serve the Variations in
Moto GP2 Demand

Customers have Visibility

the choice to come No Factory visits
& visit the factory
Operational Profile

Operational Priorities
Triumph RE
Sustainability

Dependability Cost

Flexibility Adherence Quality

Speed Spec Quality

Manufacturing
Process of
Crankcase and
Cylinder Head
Demand Variations at Triumph

Seasonality: Demand for motorcycles is seasonal, with sales typically peaking in the spring and summer months and declining
in the fall and winter months. This is because people are more likely to purchase motorcycles when the weather is warm and
sunny.

Economic conditions: Demand for motorcycles is also sensitive to economic conditions. When the economy is strong, people
are more likely to have the disposable income to purchase a motorcycle. However, when the economy is weak, people are more
likely to delay or postpone their motorcycle purchases.

New product introductions: Triumph Motorcycles periodically introduces new models, which can lead to spikes in
demand. However, demand for new models typically declines over time as the models become more familiar to consumers.

Factor Degree of demand variation

Seasonality High

Economic conditions Moderate

New product introductions High

Triumph Motorcycles faces a moderate degree of demand variation. However, the company has been able to manage this
variation effectively through its strong capacity management strategies and its ability to forecast demand accurately.
Capacity Management Strategies at Triumph, Hinckley

Demand forecasting: Triumph Motorcycles uses a variety of methods to forecast demand for its motorcycles, including historical sales
data, market trends, and economic indicators. This information is used to develop production plans that ensure that the company has enough
motorcycles to meet demand without overproducing.

Inventory management: Triumph Motorcycles carefully manages its inventory levels to avoid both stockouts and overstocks. The
company uses a variety of inventory management techniques, such as just-in-time inventory (JIT) and kanban, to ensure that it has the right
number of parts and materials on hand to meet production needs.

Supplier relationships: Triumph Motorcycles has strong relationships with its suppliers, which helps to ensure that the company has a
reliable supply of parts and materials. The company works closely with its suppliers to develop and implement quality control programs and
to ensure that suppliers can meet Triumph's production schedules.

Capacity flexibility: Triumph Motorcycles has a number of strategies in place to adjust its production capacity to meet demand. These
strategies include using temporary workers, overtime, and subcontracting. The company also has the ability to scale up or down production
at its factories.

Product rationalization: Triumph Motorcycles periodically reviews its product portfolio to identify products that are not selling well or
that are too expensive to produce. The company may discontinue these products to free up capacity for other products.
Quality Control at Triumph, Hinckley
Rigorous testing: All Triumph motorcycles undergo 50000 miles of rigorous testing throughout the development and production
process. This testing includes everything from engine performance and emissions to safety and durability.\

High-quality materials: Triumph uses only the highest-quality materials in its motorcycles. This includes everything from the
frame and engine components to the paint and upholstery.

Skilled workforce: Triumph's workforce is highly skilled and experienced in motorcycle manufacturing. The company's employees
are trained to identify and correct defects at every stage of the production process.

Continuous improvement: Triumph is constantly looking for ways to improve its quality control processes. The company uses a
number of tools and techniques, such as Six Sigma and lean manufacturing, to identify and eliminate waste and improve efficiency.

Additionally Triumph's commitment to quality control:

- The company has a dedicated team of quality assurance engineers who are responsible for overseeing the quality of all Triumph
motorcycles.

- Triumph has a number of quality control checkpoints throughout the production process. These checkpoints ensure that all
motorcycles meet the company's high standards for quality.

- Triumph has a customer satisfaction program that allows customers to report any problems they have with their motorcycles. The
company takes all customer feedback seriously and uses it to improve its quality control processes.