PRESENTED BY:

ANIRMAN JOSHI

ROLL NO:
22MBA032
INTRODUCTION
(2015)
PhonePe is a prominent Indian financial
technology (fintech) company that has
emerged as a leading player in the digital
payments and financial services sector.
Founded in December 2015 by Sameer
Nigam, Rahul Chari, and Burzin Engineer.
PhonePe has rapidly transformed the way
financial transactions are conducted in India.
In 2016, the company was acquired by
Flipkart, one of India's largest e-commerce
platforms.
(2010)
Paytm, short for "Pay Through Mobile," is one of
India's leading financial technology (fintech)
companies, offering a comprehensive range of
digital payment and financial services.
Established in 2010 by Vijay Shekhar Sharma.
Paytm has played a pivotal role in transforming
the Indian digital payments landscape. Over the
years, the company has expanded its offerings to
include mobile recharges, bill payments, online
shopping, and financial products.
VISION AND MISSION
VISION OF PHONE PE:
To build a large, scalable & open transaction
ecosystem that creates the maximum
positive impact for all stakeholders.
MISSION OF PHONE PE:
PhonePe's core mission is centered around
revolutionizing digital payments and
making financial services accessible to all,
bridging the gap between traditional
banking and modern technology.
VISION OF PAYTM;
To empower millions of Indians with
innovative financial solutions, drive digital
inclusion, and transform the way people
transact and interact with money
MISSION OF PAYTM:
Paytm's mission is to bring 500 million
unserved and underserved Indians into
the mainstream economy through its
financial services.
 MARKET SHARE
• PhonePe remained the top UPI app in March,
processing 407.63 Cr transactions worth INR 7.07 Lakh
Cr. The payments decacorn commanded a 46.38%
market share in terms of transaction count, while it was
49.45% in terms of the transaction value.

• Paytm was once in the third position. The Vijay

Shekhar Sharma-led listed fintech giant processed
128.84 Cr transactions worth INR 1.54 Lakh Cr in
March. In terms of market share, Paytm processed
14.66% of UPI transactions and 10.79% of total
transaction in march 2023.
SERVICES PROVIDED

Wallet services POS billing software

Phone pe UPI Consumer Payment

Mutual Funds ONDC

Recharge and Bill Payments PAYTM AI

Business Ads
Merchant Payements
 Movie Ticket Booking
Digital Gold
 REVENUE SOURCES (PHONE PE)
•Mobile recharges– PhonePe earns a commission from telecom
companies when customers recharge their phones through PhonePe. The
platform charges INR 1.00 to INR 2.00 if the recharging amount is above
INR 50.00.

•Bill payments– Similar to mobile recharges, whenever you pay to

make a bill payment to a company through PhonePe, then it earns a
commission from the respective company.

•Applications– Have you seen a separate column in the PhonePe app

displaying different apps like Dominos, Myntra, Grofers, etc.? Whenever
you make payments on those apps, then PhonePe receives a specific
amount of money from them as a commission.

•Gift vouchers– For every gift that you sell through a voucher, PhonePe
earns a considerable commission through it.

•UPI Incentive– PhonePe receives incentives provided by the

government to promote low value UPI transactions. Also, it acts as a
source of revenue for the app.
 REVENUE SOURCES (PAYTM)
Merchant Discount Rate (MDR) MDR is a percentage fee, usually
between 1-2 percent, that merchants and vendors pay to use a platform’s
debit/credit card services. Paytm’s MDR for wallet, net banking, and credit
card is 1.99 percent. It charges INR 5-65 for annual UPI subscription.

Convenience Fees Customers pay a convenience fee to execute specific

transactions on Paytm. For instance, you pay between INR 1-6 for mobile
currency recharges. You pay at least INR 100 for electricity, gas, and water
utility bills.

Commission Paytm business model incorporates partnership. The brand’s

financial institution partners deliver products and services like loans and
debit/credit cards that users need. Paytm receives commissions for
supporting said payment solutions on its app.
MARKETING STRATEGY
“Har phone pe PhonePe hai” campaign–
The motive of this slogan was to educate the
people about the role that PhonePe plays for
its users all over the country. It presented the
little moments of the everyday life of a
common man to unlock the nation’s mission
of the Self-reliant India Campaign
Television advertisements– IPL 2021 was
a major move of PhonePe to drive awareness
and expand its visibility to its audiences.
PhonePe was an official co-presenting
sponsor for the television broadcast of IPL.
Cashless transactions schemes In 2016,
they came up with an innovative initiative of
“each one, teach one”. Paytm announced a
scholarship of rupees 2100 for 10,000 users
who will help them to increase digital inclusion
and the practice of adaptation to Paytm
‘India Kahe Paytm Karo’ to celebrate how
we have become an important part of the
country’s rich diversity. The campaign depicts
the nuances of everyday life, showcasing the
impact of our pioneered QR Codes and mobile
payments on the lives of Indians
FINANCIAL PERFORMANCE
1. Market Share
WHO’S WINNING IT?
. As of recent reports, Paytm has scaled to four times the size of PhonePe in terms of market
share. However, it’s important to note that PhonePe has claimed the highest market share
in the UPI space. UPI-Market Share of both platforms-
•PhonePe: 50.2%
•Paytm: 9.3%

2. User Base And Transactions

Paytm already had a larger user base in the initial stages. PhonePe has been experiencing
significant growth and competing closely with Paytm in terms of user adoption and
transaction volumes. the registered number of users of Paytm and PhonePe is 90 million
and 400 million respectively.

3. Customer Satisfaction
The positive user experiences and the reviews given by customers are crucial in determining
success. Customer satisfaction, ratings, and feedback on platforms like app stores, social
media, and local forums are highly crucial.

4. Innovation And Features

To be in the top position, you need to upgrade yourself as per the customers’ demand.
Similarly, constant innovation and the introduction of new features can attract more users.
Thus, it can contribute to the success of a UPI platform.