Marketing Plan

2023
 IMS 2Q’22 Sales
Scenario
Cephalosporin Molecules
Sales (Cr.) Share Growth
CEPHALOSPORINS 1822.68 100.00 -1.00
CEFUROXIME 780.46 42.82 -1.12
CEFIXIME 647.64 35.53 4.54
CEFTRIAXONE 200.41 11.00 -5.71
CEFRADINE 65.12 3.57 -16.97
CEFTIBUTEN 54.26 2.98 -10.84
CEFACLOR 19.10 1.05 -1.53
CEFADROXIL 15.28 0.84 -10.67
CEFPODOXIME 12.25 0.67 -3.38
CEFTAZIDIME 7.94 0.44 -0.03
CEFDITOREN PIVOXIL 5.36 0.29 24.35
CEFOPERAZONE 3.44 0.19 11.74
CEFEPIME 3.07 0.17 -12.37
 IMS 2Q’22- Cefixime Sales
Contribution
Capsule & PFS

Other companies activity

Sales (Cr.) Share Growth For capsule:

• Target doctor wise promotion
• Target doctor Rx competition
CEFIXIME 647.64 35.53 4.54 • Discharge snacks activity
• Sample promotion
Capsule 406.77 62.81 -1.65
For PFS:
PFS 235.60 36.38 16.73 • Dropper advantage focus
• Diluent advantage focus
• Sample promotion
• 10:1 promotion
 Specialty wise Rx- 4P

Rank Specialization Value Cont. % Starcef Cont. %

1 GP 13.60 17.22%
2 Medicine 8.38 12.01%
3 Child 8.09 7.64%
4 Gynae 7.85 1.90%
5 ENT 6.74 4.26%
6 RMP 5.62 7.38%
7 Surgery 2.63 3.51%
8 Dental 1.66 1.69%
9 Skin 1.42 4.23%
 Performance-2022

1 In IMS: 0.43% Share (20)

2 In 4P: 0.84% Share ( 21)

3 In-house sales 2022: 8.50 Cr.

 Target

2023 11 cr.
 Objective
2023

• Value Target 11 cr. achievement through making

relationship with doctor & chemist
Activities Plan
 Target Doctor

PFS Capsule
Avg. monthly target: 19700 Phial Avg. monthly target: 14700 Box

GP, CA, RMO,

Pediatrician
Gynae, Intern
 Indication Wise
Promotion

CA/RMO/
Pediatrician GP, Medicine Gynae Surgery
Intern

Drug of choice for Typhoid fever & Ideal Choice for Superior in UTI due Ideal Choice for
Pediatric infection Pneumonia Switch therapy to better gram- Switch therapy
negative bacterial with Ceftriaxone
coverage
 Pediatrician development Program
Institute Chamber

DHAKA SHISHU
MIRPUR SHISHU
JATRABARI SHISHU
DMCH CHAMBER DOCTOR
SSMCH
ShSMCH
BSMMU

RMCH, RpMCH, CMCH, CoMCH, MMCH, KMCH, SOMCH, TMCH

CTG, KHULNA, JESSORE, DINAJPUR, PATUAKHALI SHISHU
 Pediatrician development
Regional KOL Program

Development
(Coxs bazar/Sylhet)

Period Jan-Dec 2023

To make relationship with

Objective
pediatrician
Target
30 KOL Pediatrician
Customer

Short Brief of Arranging local tour for KOL

Program pediatrician
 Pediatrician development
Program
Promising Pediatrician
development

Period July 2023

To make good relationship with

Objective
promising pediatrician Starc
Target ef Starce
30 Promising Pediatrician f
Customer

Short Brief of Arranging training in India for 30

Program promising pediatrician
 Pediatrician development
Program

Dinner with Pediatrician

Period Jan-Dec 2023

To make strong bonding of field

Objective
colleague & doctor

Target
100 Pediatrician
Customer

Short Brief of
Dinner with pediatrician (selected)
Program
 Pediatrician development
Program
Nitrogen Purging
demonstration

Period Jan, Apr, Jul, Oct 2023

To demonstrate our technological

Objective
benefit

Target
300 Pediatrician
Customer
We will demonstrate our PFS for
Short Brief of describing nitrogen purging
Program technology with video and
customized bag
 Pediatrician development
Program
Nitrogen Purging CME in Child
Hospital

Period Jan-Dec 2023

To demonstrate our technological

Objective
benefit in Child hospital

Target
All child Hospital
Customer

Short Brief of We will show our factory video,

Program nitrogen purging video
 Pediatrician development
Program
Pediatrician Chamber
Decoration

Period Jan-Dec 2023

Objective Branding in chamber

Target
Pediatrician
Customer

Short Brief We will provide wall sticker for

of Program doctor chamber decoration
 Pediatrician development
Program

Toys campaign

Toys in
Chamber
 Pediatrician development
Program
Story writing competition
for child

Period Mar 2023

Objective To remind about our brand

Target Customer Pediatrician

Short Brief of
We will arrange story writing competition
Program

Cost 300*500 = 150000

 Medical college Pedi, Gynae indoor
campaign
(Discharge Rx)

CA, HMO, Intern development

Period Jan-Dec 2023

Make good relation of doctor and field
Objective colleague to snatch Discharge Rx from
Medical college
Target Customer 60 CA &,HMO, Intern

CA : (Need oriented gift)

Short Brief of
MO: (Regular promotional tools)
Program
Intern: (Snacks - 01/ Week)
 THC/ Sadar Hospital RMO Residence
campaign

Period Jan-Dec 2023

To snatch Discharge Rx from THC/

Objective
Sadar hosp.
Target
200 RMO
Customer

Short Brief of
Gift in every quarter
Program
 THC/ Sadar Hospital Emergency
Campaign

Period Jan-Dec 2023

Time investment of MIO/AM with
Objective hospital emergency doctors to ensure
Spot Rx of Starcef
Target
200 RMO
Customer

Short Brief of Snacks (2/Week) &

Program Usable gift for emergency duty doctor
 Clinic duty doctor
program

•Educational Customized
Period Jan-Dec 2023
support like food box for
BCS books for doctor
Objective Focus on Discharge Rx from Clinic BCS candidate

Target 60 discharge duty doctor of 60

Customer clinic
•Post-graduation
preparation Personal
Short Brief of Development of clinic for discharge books-Syllabus, accessories
Program Rx
Notebook
World Cup Cricket 2023 mobile subscription

1350
Doctor
 Rx Championship Campaign
(Region)

Prescriber & Prescription championship contest for region

Doctor: Who will subscribe for World cup live mobile app

Champion, Runners-up region will get Prize

 Leader Creation by
Leader
(GP, Medicine)

Period Jan-Dec 2023

Objective Set one leading Starcef capsule doctor/ AM

Target Customer Capsule prescriber (GP, Medicine)

Every area manager will specially focus on one

Short Brief
doctor
 Starcef Capsule Growth Campaign
(MIO/Sr.MIO/TM)

Period 2Q, 2023

(Jan-Mar) sales + 30 box capsule

Short Brief of
and 4P: 1 Prescriber IN 2Q
Criteria
Prize: Rice Cooker
 Starcef PFS Growth Campaign
(MIO/Sr.MIO/TM)

Period 3Q, 2023

(Apr-June) + 60 Phial PFS sales and

Short Brief of
4P: 1 Prescriber in 3Q
Criteria
Prize: Pressure cooker
T-shirt for Rx day
celebration
 Sales vs Expense

Doctor Total % of
Brand Target PPM Gift
developments expenses Expense

Starcef 1100.00 29.90 39.18 25.00 94.08 8.55%