April 2020

Daihatsu Trade-In Project

Discussion Material

FOR INTERNAL DISCUSSION PURPOSES ONLY

STRICTLY PRIVATE AND CONFIDENTIAL
 Project Overview

Points Description
SERA Used Car and Astra Daihatsu SO (AI-DSO) will collaborate to provide an
Project attractive trade-in offering for Daihatsu new prospects & current customers. We
1 Description
expect the program will increase the sales of Daihatsu and SERA Used Car.

2 Project Scope The project will support AI-DSO in Jabodetabek, Bandung and Surabaya.
Our target is to support 100% the trade-in leads from AI-DSO & achieve 60%
successful deals.
3 Project Target
• Current condition: 7% sales comes from trade-in transaction
• 5 years goal: 50% of sales come from trade-in transaction

Leads Generation Leads Processing Closing Deals

Customer walks in to AI- SERA team receive leads Salesman receive price
DSO outlets push notifications push notification

SERA team visit customer Salesman calculate

Salesman offer trade-in
TIC System With to perform inspection using financing scheme and
program
ACV negotiate to the customers
4 DSO
SERA team determine price
Salesman input Leads to Salesman close the deals
and input in SERA TIC
SERA TIC System and inform Project team
System

1. SERA TIC System is the single communication channel

between salesman and SERA Used Car (leads and pricing). SERA team purchase the
2. All leads should be followed up based on SLA (e.g.30 min within 5 cars and transfer payment
KM radius)
3. All leads will be 100% inspected by ACV.

FOR INTERNAL DISCUSSION PURPOSES ONLY 2

STRICTLY PRIVATE AND CONFIDENTIAL
Project Overview

Points Description
We propose three initiatives to increase leads and conversion rate to
transactions:
a. Buyback guarantee option. As a special offer for Daihatsu Trade-in
Initiatives to
Customer, Mobil88 will provide option to buy the car 3-4 years from now at the
5 Accelerate Trade-
In Progress price determined today (subject to T&C; applied only in trade-in transaction)
b. Trade-in channel through Daihatsu Service Mobile App.
c. Trade-in channel through Daihatsu Daily Sales Call App. The app will
connect salesman’s leads that interested with Trade-in to SERA TIC system.
Joint marketing initiatives between SERA and AI-DSO in promoting trade-in:
6
Marketing • Promoting Daihatsu Used Car (DuC) brand and Mobil88 as Astra Daihatsu’s
official used car partner.
• The services that will attract used car buyer to buy Daihatsu used car, such as:
Extended Service
7 • Special price for Mobil88 inventory recondition (body and parts)
For Daihatsu
• 1 year or 20,000km official warranty for machine and chassis
Used Car
• 1 year free service in authorized workshop
8 Trade-In • The commission will be based on used car grade (retrieved from ACV
Commission inspection)

FOR INTERNAL DISCUSSION PURPOSES ONLY 3

STRICTLY PRIVATE AND CONFIDENTIAL
Thank You

FOR INTERNAL DISCUSSION PURPOSES ONLY 4

STRICTLY PRIVATE AND CONFIDENTIAL