QUALITATIVE RESEARCH

INTRODUCTORY DISCUSSION
QUALITATIVE RESEARCH
Around you are different people, things, and places. All
these vary from one another as regards to character or
qualities.

To discover facts and information about the object of

your interest is to work collaboratively with people.

Here lies the importance of qualitative research. It

promotes the people’s interdependence or interpersonal
relationship in solving societal problems
MOTIVATION (GROUP WORK)
STIRRING UP IMAGINATION (Learners will be
grouped into four)

Learner’s knowledge about their surroundings will be

test, how they know about people, places, and things in
this world. They will share their knowledge to other
groups on ways and techniques in becoming
knowledgeable about a lot of things in this world.

The teacher will be flashing the following illustrations

for each group to share their knowledge.
GROUP 1
GROUP 2
GROUP 3
GROUP 4
Making Words Meaningful:

The following words will be encountered in the following reading selection. Recall
whatever previous knowledge you have about them to know their meanings.
Arranged them based on the contextual clues on how it is used in the sentence.
Write the letter of your answer in the blank.
Premium Emanating Constantly Fixated
Abound Vision Gear Yield
Diverse Indispensable

1.Which must you put a _________ on, good reputation or material wealth?
2. Feelings that are ________ from the orphan reflect his social indifference.
3. Pray ________ as if it was act of breathing and eating.
4. Don’t allow yourself to be _______ on such line of thinking.
5. Cultivate an area ______ with earthworms for hamburger production.
6. He has a ______ in life that makes him see himself sitting in a place.
7. To whom will he ______ such ironical line, to Brutus or Augustus Caesar?
8. Watering it daily will make that tree _____ fruits.
9. You may choose one from those _______ Chinese products.
10. In general, rice is _________ to Filipinos like Pizza is to Italians.
Process Questions:
Reflect from the Making Words Meaningful activity.
Are these key terms familiar to you?
In which specific situation you encountered this term?
Qualitative Research

EXPLORE:

IDEAS
PEOPLE VIEWS
PLACES FEELINGS
ATTITUDES
CURIOSITY THINGS LIFESTYLE
EVENTS

INTERESTING, INTRIGUING,
MYSTERIOUS, UNIQUE
 TYPES OF QUALITATIVE RESEARCH
1.Case Study
This type of qualitative research usually takes place in the field of social care,
nursing, psychology, rehabilitation centers, education.

2.Ethnography
Falling in the field of anthropology, ethnography isthestudy of a particular
cultural group to get a clear understanding of its organizational set-up, internal
operations, and lifestyle

3.Phenomenology
Coming from the word “phenomenon,” which means something known
through sensory experience, phenomenology refers to the study of people
understand their experiences about death of loved ones, care for handicapped
persons, friendliness of people
 TYPES OF QUALITATIVE RESEARCH
4.Content and Discourse Analysis
Content analysis is a method of quantitative research that requires
analysis or examination of the substance or content of the mode of
communication

5.Historical Analysis
Central to this qualitative research method is the examination of primary
documents to make you understand the connection of past events to the present
time.

6.Grounded Theory
Grounded theory takes place when you discover a new theory to underlie
your study at the time of data collection and analysis. Through your observation
on your subjects, you will happen to find a theory that applies to your current
study.
ADVANTAGES OR STRENGTHS OF QUALITATIVE RESEARCH

 1.It adopts a naturalistic approach to its subject matter, which means that
those involve in the research understand things based on what they find
meaningful.
 2.It promotes a full understanding of human behavior or personality
traits in their natural setting.
 3.It is instrumental for positive societal changes.
 4.It engenders respect for the people’s individuality as it demands the
researcher’s careful and attentive stand toward people’s world views.
 5.It is a way of understanding and interpreting social interactions.
 6.It increases the researcher’s interest in the study as it includes the
researcher’s experience or background knowledge in interpreting verbal
and visual data.
 7.It offers multiple ways of acquiring and examining knowledge about
something.
DISAVANTAGES OR WEAKNESSES OF QUALITATIVE RESEARCH

1. It involves a lot of researcher’s subjectivity in data

analysis.
2. It is hard to know the validity and reliability of the
data.
3. Its open-ended questions yield “data overload” that
requires long-time analysis.
4. It is time-consuming.
5. It involves several processes, which results greatly
depend on the researcher’s views or interpretations.
Analysis Questions:
Why it is that Qualitative Research is important to
daily life?
How are you going to make use qualitative research in
your life as a student?
Why is it said that Qualitative Research is active,
powerful and forceful?
How is grounded theory different from other
qualitative research methods?
Abstraction

SOLVE & MATCH!

Learners will solve the given mathematical operations (in Column A) to arrive at
a certain clue/hint/answer. Clue is written inside the parenthesis in Column B.
Match column A to column B by writing the corresponding letter to the blank.
___1. This study usually takes place in the
field of social care. (6x2)
a. grounded theory
___2. A study of a particular group to get a
clear understanding of its organizational set-up,
operation and lifestyle. (25/5)
b. Historical Analysis
___3. Study of how people find their experiences meaningful. (2+7)

___4. It requires an analysis of examination of the

substance or content of the mode of communication. c. Content & Discourse
(19-8)
___5. The examination of primary documents to
understand the connection past events to
the present time. (12x3) d. Phenomenology

___6. Discovering a new theory to underlie your study e. Ethnography

at the time of data collection and analysis. (5x9)

f. case study
GROUP TASK:
Group 1: Present a yell that showcases the Nature &
Characteristics of a Qualitative Research.

Group 2: Present a pantomime stating the strength of

qualitative research

Group 3: Present a pantomime stating the weakness of

Qualitative research

Group 4: Present a news broadcasting stating the different

types of Qualitative research with specific examples
PROCESS QUESTIONS:
What is your reflection from the different group’s
presentations?

How did you incorporate teamwork in your group

task?
RUBRICS FOR THE GROUP PRESENTATION
Area 10 points 7 points 5 points

a) Content/message of the presentation Shown a correct, appropriate, Shown a satisfactory content of Shown an idea that needs
relevant idea in their presentation the presentation corrections and irrelevant ideas.

a) Actual Presentation Presentation is very lively, Presentation is satisfactorily Presentation is not so lively, not
engaging and entertaining lively, engaging and entertaining so engaging nor entertaining.

a) Teamwork All members are present, 1 member is absent/ not 2 or more members are absent/
cooperated and participated cooperating/ not cooperating/
participating participating
Formative
Name the type of qualitative research best suited for the following topics:

1. The Mangyan’s burial practices. ________________________________

2. Relatives of Typhoon Victims. ___________________________________
3. The Effectiveness of the k-12 Curriculum. ________________________
4. Spiderman: The very first film in the 21st century. _________________
5. Philippine’s Political Party System: Then and Now ________________
6. Filipino Caregivers in Japan. ____________________________________
7. Travails of Senior Citizens at the LRT/MRT Stations. ________________
8. The Lone Grade VI Speed Reader of Actin High School___________
ASSIGNMENT

Use your assignment notebook. Give 3 examples of

topics in each type of qualitative research