ENTREPRENEURIAL

BEHAVIOR
INNOVATION AND
PSYCHO THeoRIES
NOTES OF
ENTREPRENEURSHIP
 ENTREPRENEURIAL
Behavior BEHAVIOR
is a manifestation of what a person thinks, feels
and acts. An entrepreneur is creative person ,need for self
actualization as manifested in the need for achievement forces
him to create something new, a new product, a new way of
doing things, a new source of raw material, a new market etc.

The entrepreneurial behavior is different from the

capitalist’s assume a traditional or conservative approach. He
believes in “safe-playing” while investing his money in
enterprises. He is concerned mainly with his share of interest
on his investment.
 12 MAIN CHARACTERISTICS OF
ENTREPRENEURIAL BEHAVIOUR:

1 INITIATIVE BEHAVIOUR 7 PERSISTENCE

CHALLENGE ACCEPTING
2 BEHAVIOUR 8 INFORMATION SEEKER

3 ASSERTIVE BEHAVIOUR 9 QUALITY CONCIOUSNESS

4 PERSUASIVE BEHAVIOUR 10
RECOGNIZING THE IMPORTANCE OF
BUSINESS RELATIONSHIP

5 EFFECTIVE MONITORING 11 COMMITMENT TO WORK

6 LOOKING FOR OPPORTUNITY 12 INDEPENDENT BEHAVIOUR

 INITIATIVE BEHAVIOUR
it is the entrepreneur who takes or imitate the first move towards
setting up of an Enterprise. Entrepreneur basically is an
innovator who carriers out new combinations to initiate and
accelerate the process of economic development.
 CHALLENGE ACCEPTING
BEHAVIOUR
Entrepreneurs take problem as a
challenge and put in their best for
finding out the most appropriate
solution for the same.

They will first of all understand the

problem and then evolve appropriate
strategy for overcoming the problem.
ASSERTIVE BEHAVIOUR

An assertive person knows what to say, when to

say how to say and whom to say. He believes in
his abilities and ensures that others fall in line
with his thinking, aimed at promoting the
interest of the organization.
 PERSUASIVE
BEHAVIOUR
A successful entrepreneur through his
sound arguments and logical
reasoning is in a position to convince
others to do the works the way he
wants them to do. It is not physical
but intellectual force he will use for
convincing others.
EFFECTIVE MONITORING

Entrepreneur ensure that everything is

carried out in their organizations as per
their wishes. They ensure regular
monitoring of the organization are
achieved in best possible manner.
LOOKING FOR OPPORTUNITY

An entrepreneur is always on the look out

of or searching for opportunity and is
ready to exploit it in the best interest of
the organization..
 PERSISTENCE
An entrepreneur is never disheartened by failures.
He believes in the Japanese proverb ‘Falls even
times stand up eight’. He follows try-try again for
overcoming the obstacles that come in the way of
achieving goals..
INFORMATION SEEKER
A successful entrepreneur always
keep his eyes and ear open and is
receptive to new ideas which can
help him in realizing his goals.
 QUALITY
CONCIOUSNESS
Successful entrepreneurs do not believe in moderate or
average performance. They set high quality standards for
themselves and then put in their best for achieving these
standards.

They believe in excellence, which

reflected in everything they do..
RECOGNIZING THE IMPORTANCE
OF BUSINESS RELATIONSHIP

Entrepreneur acts to build report or

friendly relationships with customers. He
places long-term goodwill over short-term
gain.
COMMITMENT TO WORK
Successful entrepreneurs are
prepared to make all sacrifices for
honoring the commitments they have
made. Whatever they commit, they
take it as a moral binding for
honoring their commitments,
irrespective of the costs involved.
 INDEPENDENT BEHAVIOUR
Entrepreneurial behavior posses strong need
for independence and due to this desire they
are motivated to start a business. They always
concentrate to achieve their goals.
Thank You
Any Questions ?