ENVIRONMENT ANALYSIS

OF INDEPENDENT
TELEVISION

PRESENTED BY:

1. MD MAHDI HASAN ID: 20231032

2. FARDOUS ARA ID: 20223113

3. KHUSBU AKTER ID: 20231157

4. SHADIA ISLAM SAIMA ID: 20231166

5. ARMAN KABIR HEMAL ID:20231167

 TYPES OF ENVIRONMENT

• 1 Internal Environment: Internal environment are those factors which are within an
organization that directly affect the organization’s overall performance.
• 2 External Environment: External environment is some factor that is outside of an
organization and affects the organizations overall performance.
 Owners: Who owns the Independent
Television

Board of Directors: Who directs all the

INTERNAL activities of Independent Television
ENVIRONMENT
Employees: The group of people by whom
all the activities of Independent Television
are done.

Organizational Culture: Some beliefs,

practices and values of Independent
Television
EXTERNAL ENVIRONMENT

1:Technological Factors: Using advanced satellites, hi-

tech cameras, and all other advanced technology that
enhance the performance of Independent Television.

2 Demographic factors: Independent Television

prepare their news by considering some factors
such as gender, age, occupation, level of income,
etc. Because these factors have a lot of impact on
the organization’s performance and productivity..
 3 Political Factors: As political officials leave office and
new ones replace them, the policies they implement often
affect businesses in relevant industries. Because of the
inconsistent nature of politics, businesses monitor
legislative bills closely to prepare for potential changes.
EXTERNAL Policies that can have long-term effects on companies
include- Taxation, Tariffs, Employment law etc.
ENVIRONMENT
4 Economical Factors: When the economy trends
downward and unemployment rises, businesses may have to
work harder to keep their staff and change their processes to
continue earning revenue
 5 Competitive factors: Businesses can increase
their market share and stay relevant to their

EXTERNAL customers by keeping track of their competitors

ENVIRONMENT
6 Customers: Independent Television runs their
business according to their customer’s needs wants
and demands because customers have a huge impact
on their organization’s overall performance
 1 Functional Department:

Functional departments are organized based on

DEPARTMENTALIZATION specialized functions within the organization. In a TV
OF INDEPENTENT channel, typical functional departments may include:
TELEVISION
a. Programming Department: Responsible for
creating and scheduling television content, including
shows, series, and specials.

b. Production Department: Manages the actual

production of television content, overseeing activities
such as filming, editing, and post-production.
 1 Functional Department:

c. Sales and Marketing Department: Focuses on

DEPARTMENTALIZATION advertising sales, marketing strategies, and
OF INDEPENTENT partnerships to generate revenue for the channel.
TELEVISION
d. Human Resources Department: Handles
recruitment, employee relations, training, and other
HR-related functions.

e. Finance Department: Manages the financial

aspects of the channel, including budgeting,
accounting, and financial planning
DEPARTMENTALIZATION OF INDEPENTENT
TELEVISION
• 1 Functional Department:
c. Sales and Marketing Department: Focuses on advertising sales, marketing strategies,
and partnerships to generate revenue for the channel.
d. Human Resources Department: Handles recruitment, employee relations, training, and
other HR-related functions.
e. Finance Department: Manages the financial aspects of the channel, including
budgeting, accounting, and financial planning
 2 Process Department:
Process departments focus on specific processes that are critical to
the organization's success. In a TV channel, key process departments
may include:

DEPARTMENTALIZATION a. Content Creation Process: Encompasses activities from idea

generation to scriptwriting, filming, editing, and final production.
OF INDEPENTENT
TELEVISION

b. Broadcasting Process: Manages the scheduling and broadcasting

of content, ensuring it reaches the target audience on time.

c. Advertising Sales Process: Involves activities related to attracting

advertisers, negotiating deals, and ensuring effective commercial
placements.
 Product Department:

Product departments focus on the products or

DEPARTMENTALIZATION services offered by the organization. In a TV
OF INDEPENTENT channel, this may include:
TELEVISION
a. Content Products: Represents the various
shows, series, documentaries, and other
content produced by the channel.

b. Advertising Products: Refers to the

commercial slots and promotional
opportunities offered to advertisers.
 4 Geographical Department:

Geographical departments organize the organization based on

geographic locations. While TV channels may not have a strict
DEPARTMENTALIZATION geographical structure, they may have regional offices or
OF INDEPENTENT channels dedicated to specific regions, each with its own set of
departments.
TELEVISION

a. Regional Content Production: Tailors content to specific

regional preferences and cultures.

b. Regional Sales and Marketing: Adapts advertising and

marketing strategies to suit the characteristics of different
regions.
 5 Customer Department:

Customer departments focus on customer

DEPARTMENTALIZATION segments or types. In a TV channel, this might
OF INDEPENTENT include:
TELEVISION

a. Viewer Relations Department: Manages

viewer feedback, complaints, and suggestions.

b. Advertiser Relations Department: Builds

and maintains relationships with advertisers
and sponsors.