COCACOLA

PRESENTED BY : IMAN ZULFIQAR,ABIHA ABBAS, MUHAMMAD

KHALID,ABDUL WAHID,USMAN AFZAL.
 INTRODUCTION

• ATLANTA, GEORGIA, IN THE UNITED STATES, IS HOME TO THE

GLOBAL BEVERAGE GIANT KNOWN AS THE COCA-COLA
COMPANY. IT WAS ESTABLISHED IN 1886 AND HAS GROWN TO
BE ONE OF THE MOST RECOGNISABLE AND FAMOUS BRANDS
IN THE WORLD. COCA-COLA IS WELL-KNOWN FOR ITS
SIGNATURE PRODUCT, THE CARBONATED SOFT DRINK COCA-
COLA, AS WELL AS A WIDE RANGE OF OTHER DRINKS, SUCH
AS SPRITE, FANTA, DIET COKE, AND MANY OTHERS.
COCA COLA PAKISTAN:
COCA-COLA PAKISTAN OPERATES AS A FRANCHISE UNDER THE COCA-COLA COMPANY AND HAS A STRONG
PRESENCE IN THE COUNTRY. IT’S HEADQUARTERED IN LAHORE, WITH BOTTLING PLANTS LOCATED IN
DIFFERENT CITIES, INCLUDING LAHORE, KARACHI, ISLAMABAD, FAISALABAD, AND RAHIM YAR KHAN. IT
EMPHASISES LOCAL MANUFACTURING, SOURCING RAW MATERIALS LOCALLY, AND CONTRIBUTING TO
THE PAKISTANI ECONOMY. THE COMPANY HAS INVESTED IN STATE-OF-THE-ART MANUFACTURING
FACILITIES, INCLUDING BOTTLING PLANTS AND DISTRIBUTION CENTRES, TO ENSURE EFFICIENT
PRODUCTION AND DISTRIBUTION OF ITS PRODUCTS.
 BACKGROUND OF SECTOR

• THE COCA-COLA COMPANY OPERATES IN THE NON-

ALCOHOLIC BEVERAGE SECTOR. IT IS A MAJOR
PLAYER IN THE GLOBAL BEVERAGE INDUSTRY,
OFFERING A WIDE RANGE OF CARBONATED AND
NON-CARBONATED BEVERAGES. WITH ITS FLAGSHIP
COCA-COLA BRAND AND VARIOUS OTHER PRODUCT
LINES, COCA-COLA HOLDS A SIGNIFICANT MARKET
SHARE AND COMPETES WITH OTHER BEVERAGE
COMPANIES WORLDWIDE.
 PROBLEM STATEMENTS

• ONE PROBLEM FACING COCA-COLA IS THE INCREASING

CONSUMER PREFERENCE FOR HEALTHIER BEVERAGE
OPTIONS. AS AWARENESS OF THE NEGATIVE HEALTH
EFFECTS OF SUGARY DRINKS GROWS, THERE IS A SHIFT
TOWARDS HEALTHIER ALTERNATIVES LIKE BOTTLED WATER,
NATURAL JUICES, AND FUNCTIONAL BEVERAGES. COCA-COLA
FACES THE CHALLENGE OF ADAPTING ITS PRODUCT
PORTFOLIO TO MEET CHANGING CONSUMER DEMANDS AND
MAINTAINING ITS MARKET SHARE IN THE FACE OF
COMPETITION FROM HEALTHIER BEVERAGE OPTIONS.
LIMITATION OF RESEARCH

• DATA AVAILABILITY:
• RELIANCE ON SECONDARY DATA
• COMPANY CONFIDENTIALITY:
• GENERALISABILITY
• CONSUMER BEHAVIOUR COMPLEXITY:
• INDUSTRY DYNAMICS:
• EXTERNAL FACTORS:
 COMPANY DETAILS

• ATLANTA, GEORGIA, IN THE UNITED STATES, IS HOME TO THE

GLOBAL BEVERAGE GIANT KNOWN AS THE COCA-COLA
COMPANY. IT OFFERS A WIDE VARIETY OF CARBONATED AND
NON-CARBONATED BEVERAGES, INCLUDING THE WELL-
KNOWN COCA-COLA BRAND, AND HAS A LONG HISTORY
DATING BACK TO 1886. COCA-COLA, WHICH OPERATES IN
MORE THAN 200 COUNTRIES, IS RENOWNED FOR ITS
WIDESPREAD DISTRIBUTION, STRONG BRAND AWARENESS,
AND DEDICATION TO SUSTAINABILITY AND SOCIAL
RESPONSIBILITY.
DATA ANALYSIS/HISTORY
• DATA ANALYSIS PLAYS A CRUCIAL ROLE FOR COCA-COLA IN
UNDERSTANDING CONSUMER PREFERENCES, MARKET
TRENDS, AND OPTIMIZING BUSINESS OPERATIONS. THROUGH
DATA ANALYSIS, COCA-COLA CAN IDENTIFY PATTERNS AND
TRENDS IN SALES, DISTRIBUTION, AND CONSUMER BEHAVIOR.
THIS ENABLES THE COMPANY TO MAKE DATA-DRIVEN
DECISIONS REGARDING PRODUCT DEVELOPMENT,
MARKETING STRATEGIES, AND SUPPLY CHAIN MANAGEMENT.
BY LEVERAGING DATA ANALYSIS, COCA-COLA CAN ENHANCE
OPERATIONAL EFFICIENCY, IDENTIFY GROWTH
OPPORTUNITIES, AND DELIVER MORE PERSONALIZED
EXPERIENCES TO ITS CUSTOMERS
DATA GATHERING

• COCA-COLA GATHERS DATA THROUGH VARIOUS CHANNELS TO INFORM

ITS BUSINESS DECISIONS. IT COLLECTS DATA FROM SALES
TRANSACTIONS, CONSUMER SURVEYS, SOCIAL MEDIA MONITORING,
AND MARKET RESEARCH STUDIES. ADDITIONALLY, COCA-COLA
COLLABORATES WITH ITS DISTRIBUTION PARTNERS TO COLLECT DATA
ON INVENTORY LEVELS AND DISTRIBUTION PATTERNS. BY GATHERING
DATA FROM THESE SOURCES, COCA-COLA OBTAINS VALUABLE INSIGHTS
INTO CONSUMER PREFERENCES, MARKET TRENDS, AND OPERATIONAL
PERFORMANCE, ENABLING INFORMED DECISION-MAKING.
ANALYSIS
• DUE TO ITS EXTENSIVE GLOBAL PRESENCE, COCA-COLA HAS
ACCESS TO BEST PRACTICES, RESEARCH AND DEVELOPMENT
RESOURCES, AND ECONOMIES OF SCALE. THE BUSINESS
MAKES USE OF THIS INTERNATIONAL KNOW-HOW WHILE
TAILORING ITS TACTICS AND OFFERS TO SUIT LOCAL TASTES
AND CULTURAL QUIRKS, MAINTAINING RELEVANCE IN VARIOUS
COUNTRIES, INCLUDING PAKISTAN.
THANK YOU !