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  • G1 Inovation

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    maybellinemangosan1805
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    The document discusses the role and stages of product and service innovation. It defines innovation and differentiates between product innovation, which enhances physical attributes of products, and service innovation, which improves services. It also contrasts radical innovation, which enables new technologies, from incremental innovation involving modest changes. The strategic roles of innovation are listed as competitive advantage, market expansion, customer centricity, and profitability. Finally, the stages of innovation are outlined as concept generation, concept screening, preliminary design, design evaluation and improvement, and prototyping and final design.

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    G1_INOVATION

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    The document discusses the role and stages of product and service innovation. It defines innovation and differentiates between product innovation, which enhances physical attributes of products, and service innovation, which improves services. It also contrasts radical innovation, which enables new technologies, from incremental innovation involving modest changes. The strategic roles of innovation are listed as competitive advantage, market expansion, customer centricity, and profitability. Finally, the stages of innovation are outlined as concept generation, concept screening, preliminary design, design evaluation and improvement, and prototyping and final design.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views18 pages

    G1 Inovation

    Uploaded by

    maybellinemangosan1805
    The document discusses the role and stages of product and service innovation. It defines innovation and differentiates between product innovation, which enhances physical attributes of products, and service innovation, which improves services. It also contrasts radical innovation, which enables new technologies, from incremental innovation involving modest changes. The strategic roles of innovation are listed as competitive advantage, market expansion, customer centricity, and profitability. Finally, the stages of innovation are outlined as concept generation, concept screening, preliminary design, design evaluation and improvement, and prototyping and final design.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 18

    Product &

    Service
    Innovation
    Role and Stages

    1PM
    Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda • Agenda

    Topics Covered

    Innovation Incremental & Radical

    Agenda

    Roles Stages
    What is
    innovation?

    Innovation is the
    introduction of new
    things, ideas.
    Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header

    Product Innovation
    vs.
    Service Innovation
    Back to Agenda Page

    Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header
    Product Innovation
    Service Innovation
    - enhacing the physical
    - improving of services to
    appearance, quality, and
    stay relevant and
    functionality of product
    competitive
    Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header

    Radical Innovation
    vs.
    Incremental Innovation

    Back to Agenda Page

    Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header
    Radical
    Innovation
    - involve large
    technological advancements
    - may require new
    knowledge
    - makes products and
    services obsolete and
    noncompetitive
    Incremental
    Innovation
    - involve modest changes
    - based on existing
    knowledge
    - gradual changes
    STRATEGIC ROLES:

    Competitive Market Customer


    Profitability
    Advantage Expansion Centricity
    Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header

    Stages Of Proruct &


    Service Innovation

    Back to Agenda Page

    Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header • Section Header
    Concept
    Generation
    Innovative ideas become
    the inspiration for new
    service/ product concepts.
    Concept Generation
    Concept Generation
    Concept
    Screening
    Assess the concepts'
    feasibility, acceptability,
    and vulnerability.
    Preliminary
    Design
    Initial design; specify
    individual components
    of the product and
    service.
    Design
    Evaluation &
    Improvement Prelim design is subjected
    to a series of evaluation to
    see if it needs
    improvement.
    Prototyping &
    Final Design
    Testing product/ service
    through prototype/trial to
    reduce risks before being
    introduced to market.
    Thank you!
    Questions? Clarifications?

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