Introduction to the case

study
In this case study, we will delve into the process of researching a product concept
for a business. This will involve various stages, including selecting a business,
defining the product concept, conducting market research, promotion, analyzing
competition, identifying target customers, and developing a research plan. The
aim is to provide a comprehensive overview of the research process.

by NHỰT NGUYỄN MINH NHỰT NGUYỄN MINH

Choosing a business for the research
Industry Options Market Potential Feasibility

Consider different industries Assess the market demand and Evaluate the feasibility and
such as technology, food & growth potential of the selected resources required for the
beverage, fashion, or hospitality. business. research process.
Defining the product concept
Uniqueness Features & Benefits
Define what sets the product apart from Outline the key features and the benefits
existing offerings in the market. they offer to the target customers.

User Experience
Consider the overall user experience and how the product addresses consumer needs.
Conducting market research
1 Data Collection
Gather relevant information through surveys, interviews, and online research.

2 Analysis & Interpretation

Analyze the collected data to identify patterns and consumer preferences.

3 Market Trends
Study the current market trends and predict potential future developments.
Promotion
1 Digital Marketing 2 Brand Engagement 3 Social Media
Campaigns
Explore various digital Create strategies to engage
platforms for targeted the audience and build Develop innovative social
advertising and content brand loyalty. media campaigns to reach
promotion. a wider audience.
Analyzing the competition and Identifying
target customers
Competitor Analysis Consumer Segmentation

Evaluate the strengths and weaknesses of existing Identify and categorize the target customer base
competitors in the market. based on various demographic and psychographic
factors.
Developing a research plan

Objective Setting Methodology Execution

Define clear research objectives Select appropriate research Create a timeline and allocate
and the desired outcome of the methods and tools for data resources for the smooth
study. collection and analysis. execution of the research plan.
Conclusion and next steps

80% 3
Success Rate Key Findings
Analyze the success rate of the research plan based on Summarize the most significant findings of the
the data collected and insights gained. research process and their implications.