ETHNOGRAPHIC DEVILA

DITCHUSA
RESEARCH MACAY
SANGUILLOSA
TABLE OF CONTENTS

01 ETHNOGRAPHIC RESEARCH

02 ETHNOGRAPHIC METHODS

03 HOW TO CONDUCT RESEARCH

04 ADVANTAGE AND DISADVANTAGES

05 WHEN TO USE ETHNOGRAPHIC

WHAT IS ETHNOGRAPHIC
RESEARCH
Ethnographic research is a
qualitative research method involving the
systematic study of people in their natural
environment to understand their way of life,
including how they see and interact with the
world around them. The aim of an
ethnography study is to produce a rich,
comprehensive account of a social setting
from the participants’ point of view.
 Researchers conducting an
ethnographic study spend time with the
participants, have an up-close experience
with them to gain insights into their social
interactions, and collect data through
participant observation, face-to-face
interviews, etc. Ethnography in qualitative
research is also called thick description as
it involves an up-close observation of the
participants and a detailed description of
their cultures, behavior, mutual
differences, and practices.
Ethnographic research has its root in anthropology,
the study of human societies and culture.

Social scientists use this qualitative research

methodology in health care, education, cultural
studies, etc.
 What are
ethnographic
METHODS
ETHNOGRAPHIC METHODS

Ethnographic methods are the

techniques used to collect data for an
ethnographic study. They are the means
researchers utilize to acquire knowledge about
the social settings under investigation and tap
into the participants' points of view. The three
main ethnographic methods are participant
observation, interviews, and archival research.
Usually, researchers use all or a mix of all these
ethnographic methods to collect data for their
study.
 ETHNOGRAPHIC OBSERVATION

● There are two types of

ethnographic observation: active
participant observation and passive
participant observation. The first one
involves becoming a member of the study
group, partaking in their daily activities,
and working directly with them to get
hands-on experience and understand their
perspective. The latter involves observing
and taking notes only. You do not get
involved in the group’s activities.
 INTERVIEWS
● Interviews in ethnographic fieldwork
involve observing the participants in their
natural environment and asking them
questions to gain more insights.
Researchers utilizing this ethnographic
method interact with the study group to
understand the participants' actions and
thought processes. An advantage of
collecting data through interviews when
conducting ethnographic fieldwork is that
the researcher gets to ask questions
directly linked to participants’ experiences
and unearths insights that you may not
uncover if the interview happened outside
the subject’s natural environment.
 HOW TO CONDUCT ETHNOGRAPHIC RESEARCH
1. IDENTIFY THE
QUESTIONS
you hope to answer with
your ethnography study.
This first step will help you
determine the goals of your
ethnographic research and
shape your entire work.
2. CHOOSE THE BEST
3. CONTACT YOUR PERSONAL STUDY
ETHNOGRAPHIC METHOD
to collect the data you need.
You can either utilize one or
use a mix of the methods
listed above. For example,
you could use only
ethnographic observation or
interviews, ethnographic
observation, and archival
research for your study.
SUBJECTS
to explain your research and
obtain informed consent.
4. START YOUR STUDY WITH
ETHNOGRAPHIC FIELDWORK
Go to the place under
investigation to observe, ask
questions, gain more insights,
and take thorough notes.
 HOW TO CONDUCT ETHNOGRAPHIC RESEARCH
5. ANALYZING DATA
Coding ethnographic data
involves identifying
patterns and themes in the
data you collected. You can
facilitate this time-
consuming process and
save some stress by using
Delve qualitative analysis so
ftware
.
6.LIST ALL INSIGHTS
the next thing is to list all the
insights you uncovered from
your research, including the
answers to your research
questions.
7. WRITING AND PRESENTING
FINDINGS
The output from an
ethnographic study is called
ethnography, a detailed and all-
encompassing description of the
research subjects, insights you
uncovered, and how you
conducted the study.
 ADVANTAGE DISADVANTAGES
Ethnographic methods allow the
participant to contact the research
subjects directly, have personal
experience with them in their natural
environment and collect first-hand
data.
Ethnographic research provides
detailed and authentic information
about the research subjects, including
a detailed account of their behavior
and why they occur.
Ethnographic research can uncover
the qualities of a group’s culture or
experience in a way that other
qualitative research methods cannot.
First, ethnographic research is time-
consuming and requires some level of
expertise.
Conducting an ethnographic study is
expensive as it requires the
researcher to travel to the
participants' natural environment and
live with them for weeks or months to
learn about their ways.
The researcher's presence may affect the
participants' behavior, thereby
affecting the validity and authenticity
of the research results.
The researcher’s bias may affect the
design and implementation of an
ethnographic study
WHEN TO USE ETHNOGRAPHIC RESEARCH
1 Understand reasons why people in a social setting behave in a certain
way.

2 Examine social interactions and gain insights into a social

phenomenon.

3 Understand the cultural norms and views of a group of people.

4 Study the behavior of workers in a workplace

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