LUXURY AS AN

EXPERIENCE
Let’s dive into the experience that you as a client would ideally have at
a bank branch catering to HNIs.
 Let’s imagine you’re trying to access your Safety
Deposit Box at a bank’s HNI Branch.

Upon entering the door, the atmosphere exudes elegance and luxury. The corporate colors are combined with other calming yet sophisticated shades.

The implementation of curves brings dynamism to the forefront of the design and assists it in invoking a feeling of royalty.

Seemingly simple considerations such as floor-to-ceiling height make a big difference in invoking this feeling.
You are warmly welcomed by a personal concierge
who will assist you for the remainder of your visit.

They escort you to a waiting lounge area. The seating

is comfortable, and the ambience creates a sense of
opulence.

You are offered refreshments in the form of light

snacks and beverages such as a choice of premium
teas and coffee blends.

Materials such as marble and polished metals

contribute to the grandeur of the design, and, among
other elements, could also have a positive impact on
your mindset as a client.

The hospitality extended toward you makes you feel

valued as a client. It also reassures you that your
wealth is in capable hands.
On the way to the Safety Deposit Boxes, the concierge
explains the various security measures implemented by the
bank to protect your wealth. These measures include
highly skilled and trained security personnel, biometric
scanners, private viewing rooms, and other advanced
security systems.

The concierge explains that the bank prioritizes security

with comprehensive measures like encrypted data
transmission, fire-resistant materials, dye packs in cash,
silent alarms, and periodic cybersecurity assessments,
reinforcing protection for both physical and digital assets.
Once you are ready to view your Safety Deposit
Box, the concierge escorts you to a private
viewing room, where you can comfortably go
through the contents.

The concierge remains present to assist you

throughout the process. They are
knowledgeable about the bank’s services and
can clarify any doubts that you may have.

The concierge demonstrates superb attention to

detail and their dedication to ensuring client
satisfaction is evident from their commitment
to assisting you.

The viewing room has amenities such as fine

leather seating, soft ambient lighting, and
useful tools such as magnifying glasses to
examine your valuables. The room is equipped
with state-of-the-art technology to enhance the
overall experience.
After securing the As you take your leave from
items, the concierge the bank, you recall the
invites you to relax and highlights of your visit to
enjoy the remainder of the branch. Key moments
your time in the lounge, stand out in the form of
where you would be personalized service,
served another round of attention to detail,
refreshments. hospitality, and the bank’s
commitment to security and
privacy. Another aspect of
your visit that also stands
out in your mind is the
The concierge
design of the bank itself,
expresses gratitude on
which enhances the
behalf of the bank for
customer experiences you
your visit and assures
have had every time you
you that they are
have visited the branch. If
available for any future
you had to summarize the
assistance you may
design in one word, the
require.
word would be – regal.
SAMPLE MOOD BOARD OPTION - I
 SAMPLE MOOD BOARD OPTION - II

Very Soft
Orange Beige
Marble