RAMANASHREE ACADEMY OF

MANAGEMENT
TAPROOT GROUP OF COLLEGES
(AFFILIATED TO BENGALURU
UNIVERSITY)

EXPLORING
ENTERPRENUERSHIP

PRESENTED SUBMITTED TO
BY
ASST PROF TEJASWINI MA’AM
DHANUSH D BCA DEPARTMENT
SANNIDHI V
SUNIL M
ANUSHREE G
JEEVITHA
INTRODUCTION
In the dynamic realm of men's fashion, where
sophistication meets contemporary flair, Mr Manoj
stands as a luminary, orchestrating a symphony of
style with his exquisite men's dress collection. As the
astute businessman behind Raj Men’s look fashions,
Mr Manoj has become synonymous with tailored
elegance, reshaping the landscape of men's wardrobes
one impeccably crafted ensemble at a time.
Within the discerning world of menswear, Mr Manoj
has emerged as more than just an entrepreneur; he is a
curator of masculinity, blending tradition with a
modern aesthetic. The flagship store, Raj Mens’s look
fashions, serves as a testament to his commitment to
offering discerning gentlemen an unparalleled
sartorial experience.

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PROPRIETOR NAME : MR MANOJ
The mission and vision of mk fashions

Mission:

Quality assurance: to consistently provide dresses of the highest quality, focusing on materials, craftsmanship, and
attention to detail to build trust with customers.

Customer empowerment: to empower customers by helping them express their individuality and confidence through
fashion, offering a diverse range of styles that cater to different tastes and body types.

Community engagement: to actively engage with the local community, supporting local events, charities, and
collaborating with other businesses to create a sense of belonging and mutual support.

Vision:

Fashion destination: to become a go-to destination for individuals seeking stylish and high-quality dresses, offering a
curated selection that reflects the latest fashion trends.

Customer-centric approach: to be recognized as a customer-centric brand that prioritizes satisfaction, understanding

the diverse needs and preferences of customers, and providing an exceptional shopping experience.

Innovation and trends: to stay at the forefront of fashion by embracing innovation, staying abreast of emerging trends,
and collaborating with designers to offer unique and cutting-edge designs.

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Q1 : What is the nature of your business?

Formal and business attire: men's dress shops often offer a range of formal wear, including suits, dress shirts, ties, dress shoes, and accessories.
These items are designed to meet the standards of professional and business settings.

Accessories: in addition to clothing, men's dress shops often sell accessories such as ties, cufflinks, belts, and pocket squares to complement and
enhance the overall look.

Casual wear: while the focus is often on formal and business attire, some men's dress shops may also include a selection of high-quality casual
wear for customers seeking stylish options for more relaxed settings.

Q2 : What are some of your daily habits?

Inventory management : regularly check and update inventory levels . Monitor popular items and reorder as necessary . Introduce new arrivals
and seasonal collections.

Customer interaction : engage with customers to understand their preferences . Provide excellent customer service . Address customer inquiries
and concerns promptly.

Continuous learning : stay informed about industry trends and best practices . Seek feedback from customers and adapt based on insights.
Attend workshops or conferences related to retail and fashion.

Financial management : monitor daily sales and expenses . Keep track of accounts receivable and payable . Plan and adhere to the budget for
marketing and inventory.

Marketing and promotion : plan and execute marketing campaigns . Utilize social media platforms to showcase products . Collaborate with
influencers or other businesses for promotions

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Q1.What have been your most significant failures and what did you learn fromthem an dhow did you overcome it?
Inventory management issues:
Failure: overstocking or understocking can lead to financial losses.
Learning: regularly analyze sales data to understand customer preferences and trends.
Overcoming: implement an effective inventory management system, leverage technology, and use forecasting tools to anticipate
demand.

Lack of online presence:

Failure: not having a strong online presence can limit your customer reach.
Learning: recognize the importance of an online presence in the modern market.
Overcoming: develop a user-friendly website, leverage social media, and explore online marketplaces to reach a wider audience.

Ineffective marketing strategies:

Failure: investing in marketing strategies that don't resonate with your target audience.
Learning: understand your customer demographics and preferences.
Overcoming: tailor marketing efforts based on customer insights, utilize social media marketing, collaborate with influencers, and
focus on visually appealing content.

Poor customer service:

Failure: neglecting customer service can lead to a negative reputation.

Learning: recognize the importance of customer satisfaction in building a loyal customer base.
Overcoming: invest in excellent customer service, address customer concerns promptly, and actively seek feedback for
continuous improvement.

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STAGES OF ENTREPRENEURIAL MOTIVATION

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THANKYOU