Professional Documents
Culture Documents
IT Final Presentation
IT Final Presentation
IT Final Presentation
IT PROJECT
GROUP MEM-
BERS:
FAWAD AKHTAR
M. AAHAB
M.RAFAE
ALI ZAFAR
M. ABU BAKR
FAKHIR AHMED
CONTENTS
01 COMPANY PORTFOLIO
02 SWOT ANALYSIS
05 RULES OF MARKETING
06 Conclusion
PORTFOLIO
HISTORY AND BACKGROUND
• D. Watson is a popular medical franchise in
Pakistan with several branches in Islamabad
• D. Watson probably complies with important
marketing guidelines that emphasize a
customer-centric strategy and unified branding
• D. Watson Company plays a crucial part in pro
viding
homeopathic medications, pharmaceuticals, cos
metics, herbal goods, eyeglasses,
surgical equipment, and more.
MISSION STATEMENT
Our mission is to supply cheaper products to everybody who has access to the internet
SWOT ANALY-
SISStrengths
• Strong brand recognition
• Wide product range
• Convenient locations
• Qualified staff Weaknesses
• Loyalty programs • Higher prices
• Limited marketing reach
• Inventory management issues
• Focus on retail, less emphasis on
clinical services
SWOT ANALY-
SIS
Opportunities
• Expand online presence
• Offer specialized services
• Invest in local partnerships
Threats
• Economic slowdown
• Increased competition
• Stricter regulations
• Counterfeit pharmaceuticals
HARDWARES USED
Point-of-Sale (POS) System:
• A computer terminal
• Barcode scanner
• Cash register
• Cash reader
RFID Technology:
RFID technology is used to effectively
track and manage goods.
SOFTWARES USED
Point-of-Sale (POS) Software:
SOFTWARES USED
RFID Technology:
RFID technology is used to effectively
track and manage goods.
RECOMENDATIONS
• I n t r o d u c e Te l e p h a r m a c y
• Data security
• Employ training
Technological Issues And Opportunities
TECHNOLOGI-
CAL
ISSUES AND
PROBLEMS
E-prescribing:
• Prescription monitoring
• electronic prescribing
technology
Mobile Apps:
RFID Technology and Barcode
Scanning:
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