MARKETING MIX

MK PLAN
INFOGRAPHICS
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ABOUT MARKETING MIX MK PLAN
INFOGRAPHICS
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MARKETING MIX MK PLAN

Our goals

1 2 3

Mercury Venus Mars

Mercury is the closest planet to the Venus has a beautiful name, but Despite being red, Mars is actually
Sun and the smallest one also high temperatures a cold place
MARKETING MIX MK PLAN
25% 50% 75% 25%

Mercury Mars Jupiter Neptune

Mercury is the smallest Despite being red, Mars is Jupiter is the biggest Neptune is the farthest
planet of them all a cold place planet of them all planet from the Sun
MARKETING MIX MK PLAN

What sets us apart

1 2

Customer service Always on time

● Jupiter is a gas giant ● Pluto is a dwarf planet
● Mercury is a small planet ● Ceres is in the asteroid belt
● Venus has a beautiful name ● Neptune is far from the Sun
● Earth harbors life ● The Moon is Earth’s satellite
● Despite being red, Mars is cold ● Phobos is one of Mars’s moons
MARKETING MIX MK PLAN
Mercury is the closest planet to the Sun and
1 the smallest one Awareness

Venus has a beautiful name and is the second

2 planet from the Sun Interest

Saturn is a gas giant, composed mostly of

3 hydrogen and helium Decision

Jupiter is a gas giant and the biggest planet in

4 the Solar System Purchase
MARKETING MIX MK PLAN

Mercury Jupiter
Mercury is the smallest 1 2 Jupiter is the biggest
planet of them all planet of them all

Mars Neptune
Despite being red, Mars is 3 4 Neptune is the farthest
a cold place planet from the Sun
MARKETING MIX MK PLAN
Week 1 2 3 4 5 6 7 8
Business insights

Mission and vision

Identify key goals

Create strategy map

Balanced scorecard

Required initiatives

First report
MARKETING MIX MK PLAN

DAY 1 DAY 3
Mercury is the Neptune is the
closest planet to the farthest planet from
Sun the Sun

DAY 2 DAY 4
Jupiter is the biggest Pluto is now
planet in the Solar classified as a dwarf
System planet
MARKETING MIX MK PLAN
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Milestone 1 Milestone 2 Milestone 3

January 5 May 11 December 2

● List item 1 ● List item 1 ● List item 1

● List item 2 ● List item 2 ● List item 2
● List item 3 ● List item 3 ● List item 3
MARKETING MIX MK PLAN
Where we want to be
● Pluto is a dwarf planet
● Ceres is in the asteroid belt
● Neptune is far from the Sun
● The Moon is Earth’s satellite
● Phobos is one of Mars’s moons
Where we are
● Jupiter is a gas giant
● Mercury is a small planet
● Venus has a beautiful name
● Earth harbors life
● Despite being red, Mars is cold
MARKETING MIX MK PLAN

650,430 New Instagram followers

Average reading time on our posts 8m 42s

5 languages We publish in different languages

MARKETING MIX MK PLAN

Marketing plan budget

Mercury Mars Jupiter Neptune

$423,155 $674,124 $784,458 $231,452

Mercury is the smallest Despite being red, Mars is Jupiter is the biggest Neptune is the farthest
planet of them all a cold planet planet of them all planet from the Sun
MARKETING MIX MK PLAN

Key action 1 Key action 3

● Jupiter the biggest ● Pluto is considered a
planet of them all dwarf planet
● Mercury is the closest
Key action 2 ● Earth is the third planet
planet to the Sun ● from the Sun
Neptune is very far from
the Sun
● Despite being red, Mars
is a cold place
MARKETING MIX MK PLAN
Strengths
Jupiter is a gas giant and the biggest planet S
of them all
Weaknesses
W Mercury is the closest planet to the Sun
and the smallest of them all
Opportunities
Venus has a beautiful name, but also very O
high temperatures
Threats
T Earth is the third planet from the Sun and
the one that harbors life
MARKETING MIX MK PLAN

Jupiter is the biggest Saturn is a gas giant and

planet of them all has several rings

KEY Venus is the second KEY Earth is the planet that

planet from the Sun harbors life
ACTION 1 ACTION 2

Mercury is quite a small Despite being red, Mars

planet is cold
MARKETING MIX MK PLAN

1 Jupiter 75%
● Jupiter is the biggest planet
of them all
● Mercury is the smallest 2
planet of them all
Pluto
● Pluto is considered a dwarf
planet
● Earth is the third planet from
the Sun
40%
MARKETING MIX MK PLAN
“This is a quote, words full of Motivations
wisdom that can make the reader
1 Creativity
get inspired”
2 Ecology
Helena James Personality
28 years old / Publicist ● Explorer, adventurous. Likes the 3 Music
outdoors and camping
● Engaged on social media, speaks Pain points
Bio for themselves
Knowing your buyer persona’s
Make a short description of what a ● Not easily influenced by ads or pain point will help you create
typical customer would be. Be social media messages that are tailored to their
precise! needs
MARKETING MIX MK PLAN
$100M
Mercury
2 Mercury is the closest planet to the Sun and the smallest
$20M one in the Solar System

Venus
$5M 3 Venus has a beautiful name and is the second planet from
the Sun. It’s terribly hot

Earth
4 Earth is the third planet from the Sun and the only one that
harbors life in the Solar System
MARKETING MIX MK PLAN

Traditional Vs. Experiential

Awareness Brand image

Short-term Long-term

Tactical Sustainable

Marketing
MARKETING MIX MK PLAN

Affiliate Mercury is the smallest

marketing Market planet in the Solar
System
model

Jupiter is the biggest Earth is the third planet

planet in the entire Product Service from the Sun and
Solar System harbors life
MARKETING MIX MK PLAN
Commission structure
Referral’s order size Your commission (30%)
1 $19.5

5 $97.5

10 $195

50 $975

100 $1950
MARKETING MIX MK PLAN
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

10% 40% 20% 30%

Q1 Q2 Q3 Q4
Mercury is the smallest Despite being red, Mars is a Jupiter is the biggest planet Neptune is the farthest
planet of them all cold place of them all planet from the Sun
MARKETING MIX MK PLAN
Actions Mon Tue Wed Thu Fri
Venus has a
Week 1 beautiful name

Mars is a very
Week 2 cold planet

Earth is a planet Jupiter is a huge

Week 3 that has life gas giant

Saturn has
Week 4 several rings
MARKETING MIX MK PLAN

Priorities Goal 01
Jupiter is very big
Mercury is the closest planet to the Sun and the
smallest one of all the planets in the Solar
System. This planet's name has nothing to do
with the liquid metal
Goal 02
Mars is a red planet
Notes
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot, even hotter Goal 03
than Mercury, and its atmosphere is extremely
poisonous Saturn has rings
MARKETING MIX MK PLAN
Campaign Impressions Clicks Conversions Rate Cost / click

01 50,000 2,000 100 5% $0.50

02 75,000 1,500 90 6% $0.75

03 100,000 3,000 120 4% $0.60

04 60,000 1,200 60 5% $0.80

05 80,000 2,500 110 4.5% $0.70

Total 365,000 10,200 480 4.83% $0.67

MARKETING MIX MK PLAN
Despite being red, Mars is a
Strengths cold place

Mercury is quite a small

Weaknesses planet of them all

SWOT analysis
Jupiter is the biggest planet
Opportunities of them all

Neptune is the farthest

Threats planet from the Sun
MARKETING MIX MK PLAN

Our campaign 3
Execution
2
Plan ● Pluto is considered a dwarf
planet
1
● The Moon is Earth’s only
Goals ● Ceres is located in the main
natural satellite
asteroid belt

● Jupiter is the biggest planet ● Despite being red, Mars is a

of them all cold planet

● Mercury is the smallest

planet of them all
MARKETING MIX MK PLAN
Monday
09:00 10:00 11:00 12:00
morning
Earth is the third planet from the Sun
Plan and the one that harbors life

Venus has a beautiful name and is the

Copy second planet from the Sun

Mercury is the closest planet to the Sun and the smallest one
Design in the Solar System

Despite being red, Mars is a very cold

Legal planet
MARKETING MIX MK PLAN

Goals

Key action Key action Key action

1 2 3

Mars Mercury Jupiter

Despite being red, Mars is Mercury is the smallest Jupiter is the biggest
a cold place planet of them all planet of them all
MARKETING MIX MK PLAN
Activity

Despite being red, Mars is

a cold place
Reach

Neptune is the farthest

planet from the Sun
Value
Accelerate process
Jupiter is the biggest
planet of them all
Conversion

Mercury is the smallest

planet of them all
Velocity

Return
MARKETING MIX MK PLAN
Strategy Digital MK Content MK Social media
● List item 1 ● List item 1 ● List item 1
Quarter 1 ● List item 2 ● List item 2 ● List item 2
● List item 3 ● List item 3 ● List item 3

Revenue $130,210 $30,540 $16,435

● List item 1 ● List item 1 ● List item 1
Quarter 2 ● List item 2 ● List item 2 ● List item 2
● List item 3 ● List item 3 ● List item 3

Revenue $80,342 $100,128 $187,986

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