TIDE TARGET MARKETS

• Tide is an American detergent brand launched by Procter & Gamble In 1946.

• Tide Detergent primarily targets Women age group from 18 to 54 years old

• Tide is one of the famous laundry detergents in India and America.

• This detergent is known for the ability to remove dirt and sticky stains of the clothes
• .
• the brand has now become one of the household items of general households
• .
• Tide, the company offered an effective solution to thousands of housewives for
cleaning any kind of stains

• . Tide laundry detergent was originally a synthetic meant for heavy-duty, machine
cleaning – an advance over the milder cleaning
• Most Indians like to buy cheap to moderately priced stuff for their day-to-day uses

• The company also released products that would attract the attention of homemakers.
• Tide focuses on all segments of society equally

• . Tide is affordable for any middle-class family.

• Different product categories within Tide include Pac's, Liquid, HE Liquid, Powder, Stain
Remover, Laundry Booster, etc

• Due to the unique topographical features of our country, clothes of Indian get dirty very
quickly and constant washing damages the fabric.
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• The company launched its detergent that proved to be the solution to problem general
Indian household were facing

• Tide is available under popular, premium, mid-price and super-premium category.