TOP 10 MOST

EXPENSIVE ADS
JANA SERRACANTA
FELIPE PORRAS
ANIA LEIVA
PAU MÀRQUEZ
INTRODUCTION

■ Advertisements are the most effective marketing tools to publicize a brand and all its
products; Nowadays, making a good advertisement is very important and the Internet is
a very effective means of launching these mini-shops apart from traditional media.
Therefore, the brands invest thousands and thousands of euros, (which can be clearly
allowed), in creating mini stories or presentations to reach the largest audience.
 TOP 10
■ FERRARI, 4´5 million dollars
■ https://www.youtube.com/watch?v=1BDWiiSpuDM
■ The spot visually narrates the evolution, along a full-speed route through cities around the
world, of the Ferrari racing car.
 TOP 9
■ HONDA ACCORD, 6´2 MILLION DOLARS
■ https://www.youtube.com/watch?time_continue=4&v=jQqpDOgSx84
The number 9 is occupied by Honda, with an announcement of the year 2004 and an investment
of 6.2 million dollars. For the launch of the new HONDA ACCORD model, the company made
a spot that we think is spectacular. It shows a butterfly effect with pieces of the vehicle that just
showing the new car model.
 TOP 8
PEPSI, 8´1 millón de dólares.
https://www.youtube.com/watch?v=hb9l8vWASzQ
At number 8 is the famous Pepsi refreshing drink, with an announcement of 8'1 million dollars.
It came out so expensive because of the participation of the famous singer Britney Spears, who
announces the drink singing and dancing throughout different historical eras.
TOP 7

■ GUINESS, 10 millón DOLLARS

■ https://www.youtube.com/watch?v=mAQiuutkxdU
■ In the middle of our Top 10 Guiness, Irish beer. He made an investment of 10 million
dollars, nothing more, nothing less! The protagonist of the ad is again another butterfly
effect, this compared to the spot of Honda is a circuit of furniture, books, and a
multitude of objects that trigger the fall of others to reach a huge pint of Guinness.
TOP 6

■ CHRYSLER, 12 millón DOLLARS

■ https://www.youtube.com/watch?time_continue=2&v=SKL254Y_jtc
■ In position 7, we have the Chrysler car brand, which invested 12 million dollars. The
announcement is elegance and pure luxury, with the participation of Eminem as driver
of the imposing vehicle and also putting background music to the spot.
TOP 5

■ AVIVA, 13´4 millón DOLLARS

■ https://www.youtube.com/watch?v=687mA7B2JOk
■ In position 6 is Aviva, the insurer spent 13.4 million dollars to make an announcement
to announce its change of name. To us it seems a bit "loose" for the big buck. In his
favor the ad has many familiar faces.
TOP 4

■ ADIDAS, 28 millón DOLLARS

■ https://www.youtube.com/watch?v=DkiI59viWIc
■ Position 4 is occupied by Adidas, the sports brand made an investment of 28 million
dollars. They collaborated great soccer icons like David Beckham, Lionel Messi ... and
also the singer Katy Perry.
 TOP 3
■ CHANNEL, 33 millón DOLARS
■ https://www.youtube.com/watch?time_continue=3&v=yTO4FHf8MBs
■ Channel, the fashion brand, invested 33 million dollars in an advertising spot. This starts to
rise!
TOP 2

■ NIKE, 35 millón DOLARS

■ https://www.youtube.com/watch?v=lSggaxXUS8k
■ In position 2 we find Nike, the competition of Adidas, invested 35 million. OMG! The
post was made for the 2010 World Cup, with international stars such as Rooney,
Ronaldhino, Ribery and Cristiano Ronaldo.
TOP 1

■ CASINO STUDIO CITY, more than 70 million dollars