BLACK BOOK PROJECT

• Name-Ganesh S Chourasia
• Class-S.Y.BMS MARKETING
• Subject-Black book project
• Srn-2021030005
• Miss-Indira mam
• TOPIC-ATTITUDE OF PEOPLE
TOWARDS DIRECT MARKETING
OF HINDUSTAN UNILEVER
OBJECTIVES

• To study the Direct marketing strategies of Hindustan Unilever limited(HUL)

• To study how they attract the consumers by direct marketing.
• To study the impact of HUL in rural consumer.
• To study the attitude of people towards the Hindustan Unilever limited(HUL) with
direct marketing.
• To determine the key areas of strength and weakness for HUL brands.To develop a
promotion plan for brand communication of the HUL.
QUESTIONARE

1.Name
2.Gender
•Male:-. •Female:-. •Other:-
3.Age
•18-25years •25-40years •40-55years •55-70years
4.Status.
•Single •Married

•
5.Occupation
6.Do you prefer HUL products?
•Yes •No
7.Which brand of HUL products do you use?
• Soap •Colgate •Shampoo •Skincare.
8.Where do you buy HUL products from?
•Super stores. •Wholesale stores •Retail. stores
•Online
9.During purchase what factor influence you to make
purchase?
•Price •Quality •Packaging •Influence by other
way.
10.Does HUL products are easily available in your
locality?
•Yes •No
11.Which product of HUL do you use most daily basis?
•Bathing soap •Skin care •Deodorants • Other
12.Are you satisfied with the quality and price of the
preferred brand?
•Yes •No
13.Which company do you like more?
•HUL •ITC •DABAR •GODREJ.
14.Are their any effect of Add-ons and special offers on the
consumer purchase?
•Yes •No •Can’t say
15.Please give ratings on HUL products and their offers
•Excellent •Good •Poor •Average
16.Would you prefer HUL over it’s competitors?
• Yes. Sometimes. Never
17.Would you recommend HUL products to others?
• Yes. No
18.From where do you come to know about the new launches by the brand
?
• Social media. Hoardings. Word of mouth. Television ads
19.Does price points affect your purchase?
• Yes. No
20.Are you satisfied with HUL products?
• Extremely satisfied. Satisfied. Neither. Dissatisfied