RADIO

BROADCASTING
Here is where your presentation begins
ATTRIBUTES
OF RADIO
 Versatility
 Practicality
 Accesibility
 Dependabiltiy
 Cost effectivity
 Longevity
 Real time
 Transive coverage
 TOOLS FOR
BROADCASTING

 Effective Speaker
 Sound and Efficient
Equipment / Functional
Facilities
 Clean Directional Policies
 THE EFFECTIVE
SPEAKER

 Knowledgeable
 Smart
 Well- modulated
 Good voice quality
THE
RESPONSIBLE
BROADCASTER
Has social awareness ,
sensibility , and is
receptive to issues, has the
moral high ground, stands
his ground against
adversaries.
THE
ACCOUNTABLE
BROADCASTER
Acknowledges mistakes,
knows his/ her limitation,
answerable for deeds and
actions, willingness to take
responsibility.
THE
ENTERTAINER
BROADCASTER
Appealing style, flamboyant
and visible, can carry and
handle an audience, a
good sense of humor.
THREE MAIN TASKS OF BROADCASTING

NEWS SCRIPT
DELIVERY
GATHERING WRITING

News gathering refers to the act of To write an The style that an

collecting information about the
government, daily events, scientific
discoveries, and a number of other
occurrences of interest to the public.
effective radio script, use good
structure, write as if you're
speaking, paint word pictures,
keep it concise, and allow for
flexibility.
announcer uses when
announcing a commercial,
or reading a script.
THE RADIO
SCRIPT
Refers to the written material,
which indicates verbal and non-
verbal action that has to go into
the radio program. It tell us
what to do and say and when
and how.
 IMPORTANCE OF RADIO SCRIPT

1. Ensure accuracy of Information

2. Ensure continuity of the program

3. Maximize airtime
 THINGS TO REMEMBER IN
SCRIPTWRITING
1. Double or tripe space- typewrite all lines and paragraphs.

2. Type copy in big letter/ font so the news reader can easily read
it.

3. All spoken lines should be written in big and small letters.

4. All instructions and non- spoken lines should be typed in

capital letters.
 THINGS TO REMEMBER IN
SCRIPTWRITING
5. Have a duplicate of each copy.

6. Write page number in your script.

7. End each page with a paragraph before using another paper.

8. Make your script clean, short and simple.

9. Do not use words which are hard to pronounce.

 THINGS TO REMEMBER IN
SCRIPTWRITING
● Round- off figures and numbers

● Speech and rhythm and this should be kept in mind when

writing a script.

● Key repetitive statements would help the listener get the

message
 FORMAT IN WRITING
● PROGRAM TITLE:

● STATION:

● Airtime: ● Anchor
● Reporters
● Date of Newscast ● Infomercial
● Director
● Technical`
 TIMING THE NEWSCAST PROGRAM
● 5:00 Newscast Program

● 1:30 Ads and Infomercial/s

● 00:10 Station ID

● 00:30 Intro, Bumpers and Teasers

● 02:50 Time left for news`