Professional Documents
Culture Documents
Introduction To Subject-To Investing
Introduction To Subject-To Investing
Introductions
• A little about me
• How I got into creative finance
• Why are you here?
• Are you built for doing creative deals?
What we’re going cover in this class
• Define exactly what Subject-To investing really is
• Legalities of Subject-To financing
• Benefits of buying a house using the existing financing
• Pitfalls of buying houses Subject-To
• Dispel some of the most common assumptions that real estate investors make about
Subject-To deals
• The Due on Sale Clause
• One-Trick Ponies (investors who only know how to do one type of deal)
• Ways to ease anxiety about how you’re going to fund your deals
• Show you a couple of lead sources that can get your phone ringing TODAY!
Build Systems –
Live a Better Life
A strategy for acquiring real estate
whereby the buyer assumes the
debt that the seller has secured
What the through a deed of trust and
promissory note without assuming
Heck is the note itself or even qualifying
for the loan. The buyer simply
Subject-To takes over the responsibility of
making the payments from the
Investing? seller in exchange for legal title to
the property and other
consideration.
What are some of the benefits of subject to investing?
HUD-1
One Trick Ponies
Let’s get creative
• Approach every deal with a
creative mind
• Shift any anxiety you might have
about the deal to building rapport
and trust with the seller
• Understand that the deal has
already been funded
• Start with the seller first
Checkpoint
•What is your definition of
Subject To Financing?
•What are the facts around
Subject To Financing that you
can use to debunk the
“Subject To is illegal” myth?
Creative Real Estate Acquisitions
Marketing
Converting using Existing Marketing
You already
have the deals. You just
don’t know it!
Referral Network
• Tell everyone what you do
• Wholesalers
• Podcasts
• Youtube
• Be specific, making sure that your network
knows exactly what you’re looking for
• They will pre-qualify your leads for you
• Follow-up with your referral network
regularly
• Think e-mail drip campaigns
Online / PPC Marketing
• There is no better lead than one that is seeking out
what you offer
• Avoid “tire kickers”
• Assume motivation right away
• Dangerously expensive if you don’t know what
you’re doing
• Not for non-techy types or the faint of heart
• Worth every penny if you can get it right
Offline Direct Response Advertising
•Bandit signs
• Affordable
• Effective
• Simple messages work best (we buy
houses for cash)
• Not sustainable
•Bandit signs on wheels
• More expensive but very
sustainable
• Very effective
• Natural compliment to D4D apps
like ProfitDrive
Offline Direct Response Advertising (cont.)
25 I
Creative Real Estate Acquisitions
Creative Real Estate Acquisitions
Recap
• Legalities of subject-to
• Legal in all 50 States
• How to avoid some of the pitfalls associated with Sub2
• Avoid litigious sellers
• Stay in your lane, focus on your criteria
• Avoid assigning subject-to contracts
• How to talk to sellers
• Open, honest, poignant and empathetic communications
• No “Surprises”
• Creative thinking
• Understand that the deal is already funded
• Assessing deals
• ALL numbers must work
• Deal with motivated sellers only
Recap
• Marketing
• Use existing marketing channels
• Referral network
• Revisit “dead” leads
• Entity structure
• LLC vs. Trusts
• “Hybrid” entity structure
• Walk through purchase side deal flow
• Closing deals with or without a title company
• Follow the deal flow
• Insuring a Subject-To Deal
• Trusts vs. LLCs
• Exit Strategies