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    Crisis Management Tanishq

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    Subh Aryan
    This document discusses the crisis management strategies implemented by Tanishq Company in response to controversy over one of its advertisements. Tanishq is a leading jewelry brand in India that faced backlash on social media for an ad accused of promoting interfaith marriage. The company withdrew the ad, apologized, and reaffirmed its commitment to diversity. Tanishq also engaged with customers on social media to address concerns. By taking swift action and maintaining its reputation for inclusion, Tanishq was able to navigate the storm and serve as a model for effective crisis management.

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    Crisis Management Tanishq

    Uploaded by

    Subh Aryan
    11 views8 pages
    This document discusses the crisis management strategies implemented by Tanishq Company in response to controversy over one of its advertisements. Tanishq is a leading jewelry brand in India that faced backlash on social media for an ad accused of promoting interfaith marriage. The company withdrew the ad, apologized, and reaffirmed its commitment to diversity. Tanishq also engaged with customers on social media to address concerns. By taking swift action and maintaining its reputation for inclusion, Tanishq was able to navigate the storm and serve as a model for effective crisis management.

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    This document discusses the crisis management strategies implemented by Tanishq Company in response to controversy over one of its advertisements. Tanishq is a leading jewelry brand in India that faced backlash on social media for an ad accused of promoting interfaith marriage. The company withdrew the ad, apologized, and reaffirmed its commitment to diversity. Tanishq also engaged with customers on social media to address concerns. By taking swift action and maintaining its reputation for inclusion, Tanishq was able to navigate the storm and serve as a model for effective crisis management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    11 views8 pages

    Crisis Management Tanishq

    Uploaded by

    Subh Aryan
    This document discusses the crisis management strategies implemented by Tanishq Company in response to controversy over one of its advertisements. Tanishq is a leading jewelry brand in India that faced backlash on social media for an ad accused of promoting interfaith marriage. The company withdrew the ad, apologized, and reaffirmed its commitment to diversity. Tanishq also engaged with customers on social media to address concerns. By taking swift action and maintaining its reputation for inclusion, Tanishq was able to navigate the storm and serve as a model for effective crisis management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 8

    NAVIGATING THE

    STORM: A CASE STUDY


    ON CRISIS
    MANAGEMENT AT
    TANISHQ COMPANY
    INTRODUCTION
    Taniishq iis a wellll-known jjewellry brand iin IIndiia..
    The company ffaced a criisiis when one off iitts
    ads was accused off promottiing iintterffaiitth
    marriiage..
    Thiis presenttattiion diiscusses tthe criisiis
    managementt sttrattegiies iimpllementted by tthe
    company tto naviigatte tthe
    sttorm..
    BACKGROUND

    Tanishq is a subsidiary of Titan Company


    Limited a lleading brand in the Indian consumer
    goods industry.. The company is known for its
    innovative designs and high-quallity jjewellry.. In
    October 202,, Tanishq relleased an ad that
    sparked controversy and lled to a backllash on
    sociall media pllatforms..
    CRISIS MANAGEMENT PLAN
    Taniishq iimpllementted a criisiis managementt pllan
    tthatt iinclluded apollogiiziing ffor tthe ad and
    wiitthdrawiing itt ffrom allll pllattfforms.. The company
    allso iissued a sttattementt reiitterattiing iitts
    commiittmentt tto diiversiitty and respectt ffor allll
    communiittiies.. Taniishq allso engaged wiitth
    custtomers and sttakehollders tthrough sociiall mediia
    and otther channells tto address ttheiir concerns..
    REPUTATION MANAGEMENT
    Taniishq was ablle tto maiinttaiin iitts reputtattiion by
    ttakiing swiifftt acttiion and demonsttrattiing iitts
    commiittmentt tto diiversiitty and iincllusiion.. The
    company lleveraged iitts sttrong brand iimage and
    reputtattiion ffor hiigh-qualliitty productts tto resttore
    custtomer ttrustt.. Taniishq allso receiived supportt
    ffrom iitts lloyall custtomers and sttakehollders who
    appreciiatted tthe company''s response tto tthe criisiis..
    LESSONS LEARNED
    The Taniishq criisiis hiighlliightts tthe iimporttance off
    haviing a criisiis managementt pllan iin pllace.. Itt allso
    underscores tthe need ffor companiies tto be
    sensiittiive tto culltturall and sociiall iissues when
    creattiing adverttiisementts.. Companiies mustt allso
    lliistten tto ttheiir custtomers and sttakehollders and be
    wiilllliing tto ttake correcttiive acttiion when necessary..
    CONCLUSION
    Taniishq''s criisiis managementt response proviides a valluablle case sttudy ffor
    companiies ffaciing siimiillar challllenges.. The company''s commiittmentt tto diiversiitty and
    iincllusiion,, swiifftt acttiion,, and engagementt wiitth sttakehollders hellped itt naviigatte tthe
    sttorm and maiinttaiin iitts reputtattiion.. Taniishq''s criisiis managementt pllan serves as a
    modell ffor otther companiies tto ffollllow..
    THANK YOU
    Do you have any questi ons?
    Khushisingh0517@gmaill..com
    +91 87970 4 2018
    yourcompany..com

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