Show Graphics Design - Maasin

Balanced Scorecard Paper

Team Barbie
Airon Jhon Javinez
Jercie Gwynevee Cagabhion
Meizel Mae Bulalacao
Judy Ann Becong
John Anton Cano
Sylamae Morano
Charess Rodriguez
 Executive Summary

A balanced scorecard is essential in a business strategy in four broad perspectives: the financial, the
customer, the internal processes and the employees. While offering high-level management data from
the four viewpoints, the balanced scorecard helps reduce data overload by minimizing the measures
they apply. The scorecard enables the management to work on a few steps that are significant to
business.

Show Graphics Design - Maasin should use and apply the Balanced Scorecard in their strategy of
improving their products and services, enhancing their efficiency, and increasing their profits. The
balanced scorecard situate strategy as priority. The implementation of balanced scorecard by the
Show Graphics Design - Maasin will be beneficial since it encompasses every organization unit. In
addition, the balanced scorecard helps any business to find the drivers of performance that can
effectively be improved to support organizational development. Most importantly, the balanced
scorecard will enable Show Graphic Design - Maasin to translate their vision into business strategy.
 OVERVI
COMPANY EW
Company Background
Top Men:
Type of Business: Coverage Area: LAVINA CORNEL
SOLE PROPRIETORSHIP MAASIN CITY and Branch Manager
NEARBY AREAS
10
Industry: Number of Employees
DIGITAL & T-SHIRT PRINTING Momentous Date in Company’s
and PERSONALIZED GIFT History: SERVICES:
YEAR 2013 AS THEY FINALLY Flyers & Brochures, Posters,
Business Organization: OPEN THE SGD-MAASIN Tarpaulin & Sticker Printing,
Sublimation Printing, Embroidery
SOLE PROPRIETORSHIP services, Signage Maker, Silkscreen
Printing, Laser Cutting and Engraving,
Location: Established on: UV Printing, DTF Printing, Giveaways,
TUNGA-TUNGA, MAASIN CITY, Customized Uniform, Sports Uniform
SOUTHERN LEYTE
OCTOBER, 2013
and Digital Printing
 COMPANYS’: Core Values
❖ Heart of Service
MISSION VISION ❖ Respect and Honesty
❖ Optimism
To do our business to provide To be the best one stop shop ❖ Craftsmanship
quality and affordable large for large Digital and T-shirt
format Digital and T-shirt Prints & Personalized Goals
Prints & Personalized gifts/giveaways that are cost
gift/giveaways continuously effective without ❖ Increasing Revenue/Profits
improve to exceed our compromising on quality. We ❖ Expand Product/Service Line
customers expectations. Our aim to be the first in the mind ❖ Becoming a Sustainable Company
commitment to our of our customers by providing ❖ Setting Revenue Targets for new Products
❖ Improve Customer Satisfactions
customer’s satisfaction uncompromised personalized
❖ Reduce Operations Costs
translates to a relationship service.
❖ Become More Entrepreneurial
that’s mutually lasting and
❖ Increase Management Communication
beneficials.
 BALANCED
Scorecar
METRI
CS
d Learning and Growth
Customer
Objective Measure
Objective Measure
Employee Participation Percentage (%) of employee participation
Customer Satisfaction 1. Percentage (%) of customers are in Corporate Training in every training opportunity to improve.
➢ Staff Behavior satisfied with the Opportunities
➢ Product responsiveness, cooperation,
and communication skills of the Strong Implementations Properly implement and practice decent
Placement COC behavior towards the customers as well as
➢ Staff Greetings Customer Service Team.
2. Percentage (%) of customers in the business itself.
➢ Staff Service
satisfied with timelines. Improve Employee Monthly Employee Satisfaction Survey.
3. Percentage (%) of customers Retention
satisfied with quality.

Internal Business Process

Financial
Objective Measure
Objective Measure
Improve Production Reduce time from production to delivery
Reduce Quality Cost Reduce Operating Cost Processes of orders to the customers.

Reducing Work Lead Eliminate Unnecessary Processes and Reduce Waste on Percentage (%) reduction of product defect
Time Frame Improve Delivery Time. Products Produced returns.
 COMPA
NY OBJECTIVES
SPONSORSHIP TEAM BUILDING

GIVE INCENTIVES

GIVING DISCOUNTS TO PROMOTE PRODUCT

“SUKI” MEMBERS & BULK
ORDERS AND GIVING
via FB POST & LIVE
FREEBIES SELLING
S
T
R
A
T
E
G
I
C
MA
P
 INITIATIVES
Perspective Initiatives
Customer 1. Maintain giving excellent customer service and appropriate
employee conduct.

2. Continue providing high quality products and services

Financial 1. Observe evaluation of the company expenses.

2. Improve time of product delivery for a high customer

satisfaction and reduce unnecessary product processes.
Internal Business Process 1. Create improved production process.

2. Eliminate producing product defects.

Learning and Growth 1. Implement product and marketing training programme.

2. Maintain appropriate employee behavior inside the company and

when interacting with clients.

3. Identify and improve employee satisfaction by doing evaluation.

 BALANCED SCORECARD
PRESENTAT
Perspective Objective Measure Target
ION
Initiatives
Customer Increase Customer Satisfaction 1. Identify the percentage 100% 1. Maintain giving excellent
of satisfied customer on customer service and
the services offered. appropriate employee conduct.
2. Customer retention 100% 1. Continue providing high
quality products and services.
2. Loyalty Cards
3. Giving of Freebies
4. Giving of Discounts
Financial Lower Quality Cost Percentage achieved in 5% of decrease in 1. Observe evaluation of the
cost reduction operating cost company expenses.
Reducing Work Lead Time Frame Eliminate Unnecessary 95% 1. Improve time of product
Processes and Improve delivery for a high customer
Delivery Time. satisfaction and reduce
unnecessary product processes.
Internal Business Improvements in Production
Process Processes
Reduce Product Defects
Learning and Employee Development Plans
Growth
Improvements in COC Practice
Improve Employee Retention
Time reduction in terms of 95%
production process as well
as in the delivery time.
Achieve percentage 90%
decrease in product
defects.
Implement training 100%
programs and attend in
corporate training
opportunities.
Properly implement and 100%
practice decent behavior
towards the customers as
well as in the business
itself.
Evaluation and employee 100%
satisfaction survey
1. Create improved production
process.
2. Machinery Improvements
1. Eliminate producing product
defects.
Mentoring program
Maintain appropriate employee
behavior inside the company and
when interacting with clients.
1. Identify and improve
employee satisfaction by doing
evaluation.
2. Giving of Incentives to the
employees.
3. Build Trust and a positive
working environment.
 References:
● Show Graphics Design - Maasin / Interviewed Manager
● Show Graphics Design - Maasin / Facebook Page
● https://www.spiderstrategies.com/balanced-scorecard/
 OVERVI
COMPANY EW
Company Background
Top Men:
SHOW GRAPHICS DESIGN - MAASIN is a Sole
Proprietorship type of business. It is a family run LAVINA CORNEL
Branch Manager
business offering Digital & T-shirt Printing and
Personalized Gitfs to their customers. The SGD - 10
Number of Employees
Maasin is located besides the SJC Senior High
School Building in Tunga-Tunga, Maasin City, SERVICES:
Southern Leyte. They offer their services not just only Flyers & Brochures, Posters, Tarpaulin
& Sticker Printing, Sublimation Printing,
in the City of Maasin but also in the nearby areas. Embroidery services, Signage Maker,
Year 2013 became one of their momentous date as Silkscreen Printing, Laser Cutting and
their family business opens its third branch which is Engraving, UV Printing, DTF Printing,
the SGD-Maasin. October, 2013 is the year were the Giveaways, Customized Uniform,
Sports Uniform and Digital Printing
Show Graphics Design - Maasin is established.