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Professionals and Practioners in Communication Diass Reporting 1
Professionals and Practioners in Communication Diass Reporting 1
Professionals and Practioners in Communication Diass Reporting 1
PRACTITIONERS
IN COMMUNICATION
COMMUNICATION
WHO ARE
THEY ?
WHAT DO
PRACTITIONERS THEY DO ?
COMMUNICATION PRACTITIONERS:
WHO ARE THEY? WHAT THEY DO?
■Communication Education
-is a quarterly academic journal covering speech and
■ Public Relations
-”a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.” –Public Relations of
America
-involves communicating the good works of an individual to various
audiences to build a certain image.
■ Advertising
-” nonpersonal communication of information usually paid for and
usually persuasive in nature about products, services or ideas by identified
sponsors through the various media .” (Bovee,1992)
-communicators as advertisers think of ways to convince people to change
their attitudes and behaviours on ideas, products, and services
-propaganda schemes and techniques are utilized by
communication practitioners to convey messages and make audiences
adhere to the intent of these messages.
■ Media Planning
-directly associated with advertising because it entails outsourcing to
media agencies and finding the optimal media platforms where a product
or service could be advertised.
■ Integrated Marketing
-”an approach to achieving the objectives of a marketing
campaign, through a well-coordinated use of different promotional
methods that are intended to reinforce each other.”
(Businessdictionary.com)
-promotional methods such as advertising, public relations,
personal selling and sales promotion create an impact to the
audiences. Thus, practitioners in this area find this as challenging
and rewarding at the same time.
COMMUNICATION Roles,
Functions,
PRACTITIONERS’ Competencies
ROLES, FUNCTIONS, AND COMPETENCIES
OF COMMUNICATION PRACTITIONERS
This is the reason that journalism has been revered and labelled as
watchdog, because it ensures everyone in the society is accountable
of their actions (like a dog, barking at someone it finds suspicious);
vanguard, cementing and protecting social values necessary for
organizing society (like a trained soldier as a protector of the nation);
and fourth estate, providing checks and balances in the function of
the other estates (government/state, church/clergy, and citizen/civil
society).
FORMS OF
JOURNALISM
FORMS OF JOURNALISM