Feraud´s Italy

Unidad Educativa Bilingüe Montessori

Business Project

Feraud´s Italy

Student’s name: Víctor Feraud Villagómez

Course: 6th D

Business Project Guide: Jorge Luis Urgilés

Year: 2023 – 2024

 FERAUD´S ITALY
Víctor Feraud Villagómez

EVALUATION CRITERIA

A. Content _______

B. Cohesion/ Organization _______

C. Grammar/Expression/Vocabulary _______

D. Innovation/ Creativity _______

E. APA Format _______

Total _______

Business Project Guide:

Jorge Luis Urgilés
2023 – 2024
 Table of Content

1. Nature of the Project ……………………………………………………………..5

1.1 Description ………………………………………………………………………………5

1.2 Rationale or Justification ………………………………………………………….6

1.3 Objetives ………………………………………………………………………………….7

General Objetives……………………………………………………………………………7

General Objetives……………………………………………………………………………7

1.4 Organigram ..…………………………………………………………………………….8

2. Logo ……….………………………………………………………………………………….9

3. Slogan ……..………..……………………………………………………………………….9

4.Mission and Vision …..…………………………………………………………………10

Mission of Feraud´s Italy .………………………………………………………………10

Mission of Feraud´s Italy .……………………………………………………………….10

5. SWOT ……..………………………………………………………………………………….11

6. Benchaking (study of the competition) ……………………………………….12

1. Nature of the project

1.1 Description

Feraud´s Italy is an Italian food restaurant chain.

The purpose of this project is to make children happy by offering delicious, healthy

and fresh Italian food. My business project will benefit parents who do not know what

to feed their children. The cost of the project will be fifty thousand dollars.

Example:

Feraud´s Italy has a natural environment and it has good Italian food. You can have

pizzas, spaghettis, raviolis, lasagnas, cappellettis, tortellini, and risottos as well as

desserts and drinks.

During your time at our restaurant you can listen to music of your preference and

share nice moments with your friends and family.

1.2 Rationale or Justification

Many parents do not know how to feed their children something that is healthy and

delicious at the same time, for that reason Feraud´s Italy will help parents when

feeding their children, because this food is healthy like parents want, and delicious like

children want.

The main motivation behind this project is that children have delicious and healthy food

all at the same time.

Example:

Feraud´s Italy will help parents and children have a good time in family, and it will not

matter what they eat because food will always be healthy, fresh and delicious.
 1.3 Objectives

General Objective

To introduce society to an experience other than family food

as well as preparing good and healthy food for customers;

to obtain good reviews and allow the restaurant grow.

Specific Objectives:

 Offer customers good quality food.

 Offer good customer services.

 Offer specialized attention for children.

 1.4. Organigram

A. General Manager

B. Head Chef, Line Cook

C. Child Care Specialist

D. Head Waiter, Waiters & Waitresses

E. Security Guard
 2. Logo

3. Slogan

“GOOD PIZZA, GOOD RHYTHM”

Feraud´s Italy
4. Mission and Vision

VISION

To further grow, increase its customers, obtain good

associate connections in order to expand its sales to

achieve improvements in the restaurant.

MISSION

To offer good food prices as well as excellent quality.

5. SWOT

Strengths 1. Good associate connections

2. Promotion through celebrities

Weaknesses 1. Not being well known

2. Lack of skills

Opportunities 1. Offer new products

2. Renew

Treatments 1. Reduce costs

2. Increase efficiency
6. Benchmarking (study of the competition)

COMPETITION: PIGRO and LITTLE ITALY

To plan What to measure? Whom to measure? How to do it?

Collet Get information about my business and competition.

Analyze Establish the differences between my business and the

competition to know my weaknesses and improve.

Action Plan Collect information and adapt the strategies to my

business.

Plan follow-up Review improvement plans to benefit my business.