Professional Documents
Culture Documents
Tourism Marketing
Tourism Marketing
MARKETING
BY:
INYANG UFFIA
CONTENTS
1. Meaning of Tourism Marketing
2. Tourism Marketing Strategies:
a). Segmentation
b). Mass marketing
c). Niche marketing
1. MEANING OF TOURISM
• Tourism marketing refers to MARKETING
the process of promoting and selling destinations,
attractions, and services to potential travelers. It involves various strategies and
techniques to attract and engage target audiences, with the ultimate goal of increasing
visitor numbers and revenue for a specific destination or tourism-related business.