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Tuesday, January 6 01/06/24

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20XX presentation title 2

Motion Media Design
Principle

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Advantages &
Limitations
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20XX MOTION MEDIA AND INFORMATION presentation title 3
01/06/24
 MOTION MEDIA x

Motion Media Design

Principle

Motion Informal Formal

Media
Formats, Types
and Sources

Credibility

Advantages &
Limitations
2:00 PM
MOTION MEDIA AND INFORMATION
01/06/24
 MOTION MEDIA x

Motion Media Design

Principle

Motion Informal Formal

Media
Formats, Types
and Sources MOTION MEDIA x
Motion media is visual media that gives the
appearance of movement. Motion media can be a
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collection of graphics, footage, videos. It is
combined with audio, text and/or interactive
content to create multimedia. Motion media can
be produced formally and informally.
Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 MOTION MEDIA x

Motion Media Design

Principle

Motion Informal Formal

Media
Formats, Types
and Sources INFORMAL x

Credibility
Informally produced motion media
are created by individuals often for
personal use.
Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 MOTION MEDIA x

Motion Media Design

Principle

Motion Informal Formal

Media
Formats, Types
and Sources FORMAL x

Formally produced motion media are

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created by professionals who follow
industry standards in creating, editing
and producing motion media.
Advantages &
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MOTION MEDIA AND INFORMATION
01/06/24
 MOTION MEDIA x

Motion Media Design

Principle

Motion Informal Formal

Media
Formats, Types
and Sources FORMAL x
Formal production of animations involve the following steps:

• writing the story - writers and directors create the story

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board
• script is written and dialogue is recorded
• animators sketch major scenes; in between fill in the gaps
• background music and background details are added
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• drawings are rendered
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MOTION MEDIA AND INFORMATION
01/06/24
 FORMATS, TYPES & SOURCES x

Motion Media Design

Principle

Formats Types Sources

Formats, Types
and Sources

Credibility

Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 FORMATS, TYPES & SOURCES x

Motion Media Design

Principle

Formats Types Sources

Formats, Types
and Sources FORMATS x
According to format:
• Animations - animated gifs(Graphic Interchange
Credibility Format), Flash, Shockwave, Dynamic HTML
• Video formats/Video Codecs - motion media use
large resources. Codecs compresses and decompresses
video files. Examples are H.26N series, Quicktime,
DivX, MPG, MP4
Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 FORMATS, TYPES & SOURCES x

Motion Media Design

Principle

Formats Types Sources

Formats, Types
and Sources TYPES x

• According to purpose:
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education, entertainment,
advertising
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MOTION MEDIA AND INFORMATION
01/06/24
 FORMATS, TYPES & SOURCES x

Motion Media Design

Principle

Formats Types Sources

Formats, Types
and Sources SOURCES x

• According to source: personal,

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social media, media companies
• According to audience: private
or public; directed or general
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MOTION MEDIA AND INFORMATION
01/06/24
 CREDIBILITY x

Motion Media Design

Principle

Basic Technical Technical

Methods Methods(1) Methods(2)
Formats, Types
and Sources

Credibility

Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 CREDIBILITY x

Motion Media Design

Principle

Basic Technical Technical

Methods Methods(1) Methods(2)
Formats, Types
and Sources BASIC METHODS x
• Validity of information – Is it peer reviewed and
verifiable?
Credibility • Source - Primary or secondary source? Does the video
capture the actual event or does it simply present
information learned about an event?
• Relationship of the author to the event – Does he
have firsthand knowledge?
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MOTION MEDIA AND INFORMATION
01/06/24
 CREDIBILITY x

Motion Media Design

Principle

Basic Technical Technical

Methods Methods(1) Methods(2)
Formats, Types
and Sources TECHNICAL METHODS(1) x
• Smoothness of video – This is often detected when
movements are not smooth; when action seems to jump
from one position to another, as if some action was
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missing.
• Lighting coverage matches - One way to detect
lighting matches is to look at the shadows; the source
of light determines the size and direction of the
Advantages & shadow.
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MOTION MEDIA AND INFORMATION
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 CREDIBILITY x

Motion Media Design

Principle

Basic Technical Technical

Methods Methods(1) Methods(2)
Formats, Types
and Sources TECHNICAL METHODS(2) x
• Scale and size consistent- scale refers to how
the size of the objects in reference to one
Credibility another are near the real thing. If the picture
is reduced or enlarged by a certain percent then
all of the objects should be resized by that
percent. Objects that are far away are usually
Advantages & smaller than objects that are nearer.
Limitations
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MOTION MEDIA AND INFORMATION
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 ADVANTAGES & LIMITATIONS x

Motion Media Design

Principle

Advantages Limitations

Formats, Types
and Sources

Credibility

Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 ADVANTAGES & LIMITATIONS x

Motion Media Design

Principle

Advantages Limitations

Formats, Types
and Sources ADVANTAGES x
• It captures motion in a manner that can be viewed
repeatedly.
• It can show processes in detail and in sequence.
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• Simulations allow for safe observation.
• It can cut across different cultures and groups.
• It allows scenes, history, events and phenomenon to be
recreated.
Advantages & • It enables learning with emotions.
Limitations
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MOTION MEDIA AND INFORMATION
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 ADVANTAGES & LIMITATIONS x

Motion Media Design

Principle

Advantages Limitations

Formats, Types
and Sources LIMITATIONS x
• Compared to other forms of visual media the
viewer cannot always interrupt the presentation.
Credibility • It is often times more costly than other forms
of visual media.
• Other data may be presented best using still
images. Examples are graphs, diagrams, maps.
Advantages & • It is subject to misinterpretation.
Limitations
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MOTION MEDIA AND INFORMATION
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 DESIGN PRINCIPLE x

Motion Media Design

Principle

Essential Essential Creating Creating

Elements(1) Elements(2) Movements(1) Movements(2)
Formats, Types
and Sources

Credibility

Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
 DESIGN PRINCIPLE x

Motion Media Design

Principle

Essential Essential Creating Creating

Elements(1) Elements(2) Movements(1) Movements(2)
Formats, Types
and Sources ESSENTIAL ELEMENTS(1) x
• Speed can be constant or variable. The tone of the
movement can be highlighted by the speed coupled with music.
A fast movement gives vigor and vitality, intensifying
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emotions. A slow movement connotes lethargy, solemnity or
sadness.
• Direction can indicate a movement from one direction to
another. It can also refer to the growing or shrinking of an
Advantages &
object. As objects move, the background must remain in scale
Limitations with the object.
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MOTION MEDIA AND INFORMATION
01/06/24
 DESIGN PRINCIPLE x

Motion Media Design

Principle

Essential Essential Creating Creating

Elements(1) Elements(2) Movements(1) Movements(2)
Formats, Types
and Sources ESSENTIAL ELEMENTS(2) x
• Motion Path refers to the route that the object will take. It
shows the change in direction of a movement. It is important to note
the triggers to the change in direction of an object. These triggers
Credibility are often key objects or events in a story.
• Timing can be objective or subjective. Objective timing can be
measured in minutes, seconds, days, etc. Subjective timing is
psychological or felt. Objective timing is used to produce
subjective timing. Timing can be used to clarify or intensify the
Advantages & message or the event. Using a pause can help time the events.
Limitations
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MOTION MEDIA AND INFORMATION
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 DESIGN PRINCIPLE x

Motion Media Design

Principle

Essential Essential Creating Creating

Elements(1) Elements(2) Movements(1) Movements(2)
Formats, Types
and Sources CREATING MOVEMENT (1) x
• Speed, direction and timing should depict natural laws of physics. This
included trajectories, impact on objects and reactions of the
environment.
Credibility • Timing affects recall. Fast movement sends much information Slow
movement provides emphasis and lasting recall.
• Transitions are used to switch between scenes. Having a clear start and
finish in your motion path or scenes Using neutral colors at the start or
end of a scene is a good method for creating the right mindset. It is
important to know which type of transition to use as this sets the tone
Advantages & for the next event and should provide a smooth connection from one event
Limitations to another.
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MOTION MEDIA AND INFORMATION
01/06/24
 DESIGN PRINCIPLE x

Motion Media Design

Principle

Essential Essential Creating Creating

Elements(1) Elements(2) Movements(1) Movements(2)
Formats, Types
and Sources CREATING MOVEMENT (2) x
• Sound and color adds depth and meaning to movement.
• Cartooning your graphic and text provides dynamic movement.
This can be done by using the following movements: stretching,
Credibility rotating, squashing
• Blurring can be used in different ways. In animation,
blurring can provide the illusion of fast movement. In videos,
it is often used to censor information for security or decency.
• Always review the purpose of the movement. Movement is not
Advantages & added for the sake of it.
Limitations
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MOTION MEDIA AND INFORMATION
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 DESIGN PRINCIPLE x

Motion Media Design

Principle

Essential Essential Creating Creating

Elements(1) Elements(2) Movements(1) Movements(2)
Formats, Types
and Sources

Credibility

Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
Motion Media Design
Principle

Formats, Types
and Sources

Credibility

Advantages &
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
Motion Media Design
Principle

Formats, Types
and Sources

Personalized
Credibility

Settings

Advantages
Shut& Down
Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
Motion Media Design
Principle

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Formats, Types
and Sources
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Limitations
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MOTION MEDIA AND INFORMATION
01/06/24
THANK YOU FOR
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